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Help Me Understand This RPM Behavior on My Blog

Discussion in 'Blogging' started by AdamMcDonald, Jan 22, 2015.

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  1. AdamMcDonald

    AdamMcDonald Newbie

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    My blog is in the music review niche and this is how the RPM operated several days ago. Why does the RPM vary so much? And why does it seem to improve drastically on days I get ad clicks? Any possible insight into this?

    rpm.jpg

    Sorry, I don't know how to make the image look bigger. Hope clicking on it will help.
     
  2. RWCenter

    RWCenter Junior Member

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    Hey,
    Well, RPM is a pretty shitty conversion metric in general. Simply because it's built around an estimate (Estimated earnings / Number of page views). In this case it all looks fine. I mean, you've got a better RPM when you've got more CTR (let's say more conversions for the sake of the argument).
     
  3. AdamMcDonald

    AdamMcDonald Newbie

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    My understanding was RPM just showed impression earnings. I didn't know it could affect the click through earnings
     
  4. Enryu

    Enryu Junior Member

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    Adsense does both CPM and CPC, but their CPC rates pay much more than their CPM rates, so that's why your RPM jumps when you get ad clicks.

    With that being said, your variance is very low, so definitely no cause for concern.

    In case you're confused, RPM = Revenue/Page Views * 1000
    and in the case of Adsense, Revenue = (avg CPM rate x (Page Views/1000)) + (avg CPC rate x clicks)

    That's not the exact revenue formula, but close enough for most purposes.
     
  5. socialnetwork0utlaw

    socialnetwork0utlaw Newbie

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    In my oppinion, you should not look at this, unless you mabye are looking aat greater time scale like year. Nothing to be assumed from 3-4 days RPM