Hi everybody this my first post on this forum. I am trying to rank my business for top positions like everyone else i want organic traffic. My industry is hardly the most competitive one out there, not to mention that it is only local not global which makes things much much easier to rank for in Google as far as i know... Anyway the problem i have come across is this. I have done some research on my competitors back links and i discovered that I have about twice as much back links as my competition. Not to mention that my website reputation score is about twice as high since i put in a lot of time thinking my design and content trough. Yet when i did some research on my keyword rankings i am nowhere near my competitors, most of the time i am not even in the top 100 for the most important keyword. Can anybody try to help me figure out why my website is not ranking? I am pretty sure it must be a simple reason as i am fresh to SEO and i must be overlooking something important yet fundamental I do not want to post any links or data publicly about my website, but i am more than willing to share everything in private. Any help or opinion would be much appreciated!