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Help me on my first cpa venture

Discussion in 'CPA' started by arbitorx, Jun 13, 2008.

  1. arbitorx

    arbitorx Newbie

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    Hey guys, I started my first cpa Venture, I talked to my affiliate manager , and was recommended a zip submit program, which is popular Right now. pays 1.30per zip submit.

    So i made a basic Squeeze Page, Describing what the offer is, Making it sound really good, and a link to the offer.

    I Setup a google adwords ad , for it. Used Google Keyword Helper, Got around 150 Related Keywords. Set My Low 20 dollar budget per day, Bif 15 cents per keyword and waited...

    I got like 20 click in a couple hours, and 40 percent of them converted :) I was so happy, This would be the First cpa that was profitable to me..

    7 Hours later, i noticed no more click were comming in, checked adwords, Google raised the minimum bid on just about all of my keywords, to 30 cents,
    So i raised my bid figuring it was normal?

    Then this morning, Again the Minimum bid is raised, to 50 Cents to 1 dollar per click on most keywords so yet again i have no keywords active. This obliterates my margin for profit So i stoped the campaign. Until I can figure out whats going on...

    Anyone have info on this...

    What is going on?
     
  2. bizkiller

    bizkiller Regular Member

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    i dont really know, because i'm not into adwords YET. but from what i heard.. i believe.. it's cuz of your quality score?
     
  3. Product

    Product Newbie

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    The first thing to remember about the big G is that it is a profit making machine, it doesnt care about anything than making money.

    When you start a campaign you will always start off getting impressions and clicks, but if your CTR is lower than the competition you replaced, Mr G will regard you as less relavent, thus hitting you QS and making you increase bids.

    So to stay around at a low cpc you need a good CTR. best thing is to split test with different ads and work out the best one.

    Hope this helps.
     
  4. bizkiller

    bizkiller Regular Member

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    product,

    so, good CTR means, more CTRs?

    how would u do that?
     
  5. tattoo

    tattoo Regular Member

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    i think it's just the way google works. in the beginning your rate is low and then they increase it. i had high ctr and they still increased it. there was no better advertiser with a better quality score...
     
  6. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    CTR means Click-Through-Ratio. This is the number of Clicks divided by the Number of Impressions. So if your ad gets displayed 10 times and clicked 2 times your CTR is 1:5 or 20% which is actually pretty good.

    To increase your CTR, you should make ads that are enticing to the people that are going to be searching for the keywords you're advertising on. Another trick is to make sure that you're not getting listed on the content networks, because in most cases, they do not convert as well.
     
  7. bizkiller

    bizkiller Regular Member

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    OHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

    that's what it meant, Thank you hats!

    i now know what CTR means!

    :D

    so if i get. like 80% of CTR , then would it lower my cost?
     
  8. Product

    Product Newbie

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    Google says they want the best adverts for the searchers, they measure this throuh your Click Through Rate, if its 0.1% google sees it as not relavent and increases you bid price.

    If you write a good ad copy and have a 10% ctr you are considered relavent therefore you bids will decrease.
     
  9. bizkiller

    bizkiller Regular Member

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    nice... i learned some useful information today :D
     
  10. oscarslater

    oscarslater Regular Member

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    your quality score is so important in getting low cost clicks

    in general (although it's way more detailed than this), g will look for relevancy all the way thru your campaign from the words in the ad to the landing page

    so if you have dogs in your ad title, and the body, and the tags on your landing page as well as in your page title, H1 tag on your page, first 25 words on the page, last 25 words on the page and generally thru the page then their bot will see that as relevant to dogs.

    Seems a bit much but the point is that it is related to your ad all the way thru.

    A good idea is also to start your bid higher and lower it as g see's you as being relevant and successful with those clicking on your ad. What I mean is, if you bid 15cents and get 1 in 20 bidding on your ad cause it's on the third page or something or you bid 50cents and get 1 in 10 cause it's on the first page then g will see that as a better ad for their customers cause according to the ratio people like our bid better (and of course if you don't change it they will make more cash - their end game)

    After a few days you can lower your bid cause your quality score will still get the ad up high cause it;s a 'quality' ad

    Hope that helps

    os...


    PS

    SpeedPPC and LPGen will achieve a great quality score 'type' ad fast and you should read up about these and get onto their forums, goes into it a lot better than I can
     
  11. bizkiller

    bizkiller Regular Member

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    but i have a question about speedppc

    i do have it, but all it does it creating campaigns fast, doesnt it?
     
  12. oscarslater

    oscarslater Regular Member

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    speed ppc is for creating campaigns fast but their training material goes into the quality score issue quite deeply

    worth going to their forum or members page if you can

    good info there

    os
     
  13. unknown_zero

    unknown_zero Jr. VIP Jr. VIP Premium Member

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    Google has slapped you,
    a basic squeeze/landing page don't work anymore with adwords,
    I heard people have some success by using wordpress as a landing page
    :D
     
  14. arbitorx

    arbitorx Newbie

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    I Need More Content on the page? I have about 200 words on the page, Have a headline in H1, 3 pics, . .. Are there any alternatives to

    I see similiar ads up for the same cpa offer with similiar page , how are they affording it?
     
  15. drunkseo

    drunkseo Junior Member

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    You need to make your ad in adwords 200% relevant to your squeeze page and hope that it will help. I've had this happen before where they raised my minimum cost to 10 bucks.
    Bottomline is Google is a bitch. :)
     
  16. unknown_zero

    unknown_zero Jr. VIP Jr. VIP Premium Member

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    If you use a new domain, it won't work!
    you must use a domain that already have authority (pagerank and backlinks)

    hope that help,
     
  17. jakcharles

    jakcharles Registered Member

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    you are paying half of it because if the click is from some ip then they pay half of it your adwords should by clicked by unique ips not from same
     
  18. sugarwillis

    sugarwillis BANNED BANNED

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    Are you positive that domain age is a factor when it comes to PPC ? I thought its based around CTR and keyword relivency on 3 levels

    -- PPC Ad copy - URL Containing keywords - Landing page being optimized for keyword in question...

    Can someone else shed some light on this ???
     
  19. unknown_zero

    unknown_zero Jr. VIP Jr. VIP Premium Member

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    yes, it's an important factor in Adwords Quality Score,
    the others are:
    - use keyword in your image alt tag
    - unique content
    - sitemap
    - privacy, dcma, contact us page
    - link to other relevant sources
    - meta tag