Backstory 4 odd years ago I started an authority site about a sport that I was passionate about. Over that period the site grew to more than 800+ quality posts and at its peak it saw 22k+ visits in a day (seasonal upsurge). However the cpc for the niche is low (less than $0.80) , the visitors are from a wide range of Non US/UK countries and the KW is largely informational and non-buying one. As a result I never really made any decent money with this. I tried ad sense, clickbank, betting affiliates, merchandising- you name it; but to no avail. Stats since i installed Jetpack (site was under renovation end of 2013 and wasn't updated much since then) Frustrated with the failure to make bank, I stopped updating the site and converted it into a aggregator that linked to posts from other popular sites in the niche. Today I went to delete that site and de-index it from google only to realize that about 3-400 people consistently visit the site daily, although the number is steadily declining (20k in Sep to 6k last month). It has a decent link profile from YouTube, Reddit, Pinterest etc and the site is also supported by a Twitter account that totals about 30k+ real followers. Domain stats:- First page Competition for the current KW:- Backlinks to my site are from these kind of domains:- Since I couldn't bring myself to delete that site- I had an idea, since today, I spent all day doing KW research in the travel niche. Assuming my site was called 'LALakersNews.com', I spent the day doing research on 'Travel to LA' and found KWs with good CPC that could be ranked with a good SEO effort. Here is my question for those who are experts in running big authority sites- Will it work if I redesign the site leaving one page that aggregates sports news from other sites while the rest of the site is top quality posts about travel to that city? Can i breathe a new lease of life into this baby? Possible Site structure- - Lakers News (auto-aggregate) - Travel to LA - Accommodation in LA - Adventure sports in LA - Things to do in LA - Eating and Drinking in LA - Shopping in LA The goal is to retain the sports fans who come daily while use the existing domain to also attract people who are merely interested in travel to the city. Also to earn from Adsense. (Simply coz I don't know how else to earn in the Travel niche). Am i being too unreasonable ? They are not exactly related niches but to be honest I can't think of any other ideas. This site is like a abusive, unhealthy relationship that I refuse to let go. I want to give it one more.. just one more chance. Personally it would be great if i could make money running an authority site about something I have passion for. Help me make a decision fellas. I appreciate your advice. Cheers.