Help me find some incentives for a new B2B sales strategy.

I have with the help of some associates started a web hosting and design service in my metro area. Previously there are only 3 other web design and hosting services in this area, and lots of businesses that should have websites and don't (car dealerships etc. etc.)


I have put together a incentives package for my sales people that includes free monthly advertising space in the local newspapers website. Also included is a full update of their information in all the major directory websites like yellowpages and yahoo local.


What else could I add to this package that is really cheap , or possibly free to sweeten the deal.

I thought about adwords vouchers, but they are unreliable and I may not be able to get them for EVERY client I get.

What do you think I could do guys?

Nobody has any ideas?

The main thing many businesses are going to want is 2 things: Quality work and support. Promise to give them both and that'll be a incentive bonus of its own.

Offer some good holiday gifts around the holidays to let them know your still remembering them.

Its basically up to you to come up with these ideas as you'll be the only one providing these incentives, not us.

I have given this some thought for another reason but here is my thought for you... What if as part of your package you guaranteed them first position in Google within a specified time frame for their business name (assuming its unique enough). You can tell them how difficult this is, how much competition there is for the #1 spot, how the #1 spot gets all or most of the traffic, etc. I think that would go a long way to a potential customer.

Of course then you have to deliver. But think about how hard it would be to get #1 in google for "Wilwaukee Toyota" or something similar. Shouldn't be too difficult at all.

Maybe my post here doesn't make much sense as I'm trying to apply this for myself in a different way. Too many things to think about at once!!!

That may work, I will think about it thanks.

I was/still am looking for something solid I can give them. They will already be getting free advertising equal to what I charge for hosting/design.

If I can find enough incentives to be able to push the price of design, hosting, maint. up to $750 a year. It will only take 34 customers to have a additional revenue stream of $25,000 a year.


And I could probably get that in 2 months

simplybebop said:

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What else could I add to this package that is really cheap , or possibly free to sweeten the deal.

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What do you think I could do guys?

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Since you're going to be in the hosting business, and they're going to have websites, you could offer them a free (or cheap) dedicated IP address or possibly a free SSL certificate. Dedicated IP's can run about a couple of dollars (give or take) per month from your hosting company.You can purcase SSL certificates for around $12.00 US per year.

Both of these items will be needed by the business if they want to provide secure ordering from their website and to look more professional than a Pay*Pal button. A free SSL certificate for $12-15 dollars per year isn't bad if you're planning on $750 per year per client.