i read a lot of places that you should develop a marketing plan and have objectives. not just wing it. then you can see if you are actually progressing. create goals, meet them. anyone do this for their sites? i have a brand new site and want to create some type of marketing plan so i can make sure i stay on target to success. i'm not sure what to do first. i've optimized onsite SEO but now what do i do for offsite to gain traffic?