1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Help! If I could get a dummy-proof SEO analysis/report for these clients... huge profit!

Discussion in 'Black Hat SEO' started by JakeD, Sep 7, 2011.

  1. JakeD

    JakeD Newbie

    Joined:
    Mar 22, 2011
    Messages:
    31
    Likes Received:
    3
    I have no problem making a great pitch for SEO and web design. I can very easily sway an important person in a company as to why they need my. However, I?m noticing that these people need me to help them prove to either their marketing dept. or CEO that I?m worth the money or that they even need help at all (they all know they need help, but I can tell their hesitant to admit that).

    One way I?ve been trying to do this is by deeply analyzing their current website and showing them how poorly they rank for important keywords in their industry (one potential whale of a client is in the trucking industry, but if you type in ?cityname trucking companies? they ARE NOT ON ANY PAGES, AT ALL! What?s more, if you type in their company name by itself, the 4th hit on G is from a forum that says ?Beware of [company]?). If that?s a poster child for reputation management, I don?t know what is.

    Needless to say, these people desperately need my services for SEO, Web design or redesign and Reputation Management. I can show them all the data in the world (thanks to Traffic Travis and SEO Power Suite), but it goes right over their heads.

    Long story short, is there any sort of program that helps pump out reports on websites, seo, keywords, competitor's websites, etc., that actually makes sense to a potential client? If not, any advice on helping me close these deals? The only sticker is that I can't personally make the sales to these companies internally, I'm giving the information to somebody like the CFO or head of recruiting, and they're pitching for me to the decision-makers... that's why I really need to make things dummy-proof. I could very easily pull in $30K of web (re)design this month, with over $7K of SEO monthly if I can close.

    Oh, and a huge thanks to Taktical and his post on using your personal network for referrals (How I built my offline SEO/Social Media empire earning $15,000 a month in three months)? that?s? how I even got in contact with these potential clients!
     
  2. machines-in-motion

    machines-in-motion Junior Member

    Joined:
    Aug 11, 2010
    Messages:
    129
    Likes Received:
    46
    Occupation:
    Engineer
    Location:
    Here and there
    That's a really good product idea. I think I will write that after my current project (if nobody else has one). Subscribed.
     
  3. rookiethomas

    rookiethomas Newbie

    Joined:
    Apr 3, 2009
    Messages:
    30
    Likes Received:
    2
    you can use a few automated reporting systems to create your own

    websitegrader
    google analytics

    and so on
     
  4. machines-in-motion

    machines-in-motion Junior Member

    Joined:
    Aug 11, 2010
    Messages:
    129
    Likes Received:
    46
    Occupation:
    Engineer
    Location:
    Here and there
    I was thinking something more along the lines of
    "You are currently getting x hits from Google, when you could be getting y. Each of those is a potential customer, and it would be a shame to let those go to waste." etc.

    The user would enter the keywords the client is trying to rank for, and it would use the adwords keyword tool to get search volume, break that down into statistics for where people usually click on the google page, and voila. Add an example or two of sites that could REALLY be pushed off the rankings (such as the "Beware of [company]" mentioned above), and you have a compelling argument.

    After that, it could just have a stock blurb for why SEO/Online Reputation Management is important (modifiable by the user, of course), and an idea of how much it would take to dominate the first page.