I have no problem making a great pitch for SEO and web design. I can very easily sway an important person in a company as to why they need my. However, I?m noticing that these people need me to help them prove to either their marketing dept. or CEO that I?m worth the money or that they even need help at all (they all know they need help, but I can tell their hesitant to admit that). One way I?ve been trying to do this is by deeply analyzing their current website and showing them how poorly they rank for important keywords in their industry (one potential whale of a client is in the trucking industry, but if you type in ?cityname trucking companies? they ARE NOT ON ANY PAGES, AT ALL! What?s more, if you type in their company name by itself, the 4th hit on G is from a forum that says ?Beware of [company]?). If that?s a poster child for reputation management, I don?t know what is. Needless to say, these people desperately need my services for SEO, Web design or redesign and Reputation Management. I can show them all the data in the world (thanks to Traffic Travis and SEO Power Suite), but it goes right over their heads. Long story short, is there any sort of program that helps pump out reports on websites, seo, keywords, competitor's websites, etc., that actually makes sense to a potential client? If not, any advice on helping me close these deals? The only sticker is that I can't personally make the sales to these companies internally, I'm giving the information to somebody like the CFO or head of recruiting, and they're pitching for me to the decision-makers... that's why I really need to make things dummy-proof. I could very easily pull in $30K of web (re)design this month, with over $7K of SEO monthly if I can close. Oh, and a huge thanks to Taktical and his post on using your personal network for referrals (How I built my offline SEO/Social Media empire earning $15,000 a month in three months)? that?s? how I even got in contact with these potential clients!