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{HELP} How do you handle large amounts of keyword?

Discussion in 'Adwords' started by kimkils, Apr 30, 2010.

  1. kimkils

    kimkils Power Member

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    I have a campaign with 400 long tail keywords.

    I have edited them all in a spreadsheet, and each keyword is going to its keyword relevant landing page.

    When i add them to the campaign my QS is low because they are all using a single text ad and ad relevancy is low.

    Ideally i would like 400 ad groups with 1 keyword in each, but this would take AGES to do manually.

    How can i make this process easier?

    Please help!
    Thanks :)

    EDIT: I used DKI and it's looking better now - Quality Scores of 6-7 which is better, wahoo
     
    Last edited: Apr 30, 2010
  2. penaakul

    penaakul Regular Member

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    are you kidding? 400 keywords and 400 ad groups? who in the world does that?????

    as long as your keywords are tightly related with each other and give surfers who use any keywords in that group really relevant information that they want, just group it.

    after several days, you can determine what keywords are worth to stay in that group or make another group based on bounce rate for each keyword. i've never had low QS doing it this way.

    i think i'm going crazy to do it your way just by thinking it. :)
     
    Last edited: Apr 30, 2010
  3. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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  4. kimkils

    kimkils Power Member

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    Thanks for the replies!

    Yep DKI helped me thanks :)

    I was under the impression with adwords the trick is to be SUPER targeted, so with other campaigns of 30+ keywords i have had a single keyword (exact match) for each ad group and made the ad super relevant with that keyword in it, this ways easier lol
     
  5. makmoney

    makmoney Newbie

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    If you want to create many adgroups/kws/ads the best way would be through adwords editor. You can cut & paste tab separated values into it, which can be compiled using excel, or ppc tools such as SpeedPPC.

    DKI is useful definitely, however, using concatenation in excel you can generate ads incorporating each keywords fairly easily, which can be inputted via adwords editor in bulk and then posted to your account.