After reading some posts on offline success i decided to take action. But i need help from you guys as i am just starting. I am following path of 7878 but will use tips and suggestions given by other members too . What i have bought : 1. Custom made color envelopes . ( 100 piece for $9.20) 2. Brand new Epson Ink tank system printer . ( for $210 ) 3. Dice 96 pieces . ( for $2.65 ) . 4. 2 RIM (1000 pieces ) A4 photocopy class paper ($6.44) 5. Strip record folder to put printed whitepaper (7878's ORM whitepaper) in it and give to potential client to read at time of meeting. (30 piece for $6) 6. Postal department will charge me $0.74 each for express parcel . Total cost to send 100 letters : Approximately $330 What i have done at name of preparation : 1. Found a niche . 2. Collected address of many shops in that niche . All of them are adjacent to each other . 3. Checked their reviews on google local and other major local search engines. Some of them have couple of 'poor' reviews and others no review at all ! Planning to post letters on first week of april as new fiscal year is starting from 1st april and in march all of them are busy like hell in finalizing their old deals, tax returns etc so i do not think it will be right to buzz them in march . I will try to update this thread daily . Feel free to give me suggestions .