tl;dr: Looking for an analysis of austinmetromoonwalks and suggestions on how to improve the rankings for the main keywords as well as the long tail keywords. I created an inflatable moonwalk site, austinmetromoonwalks, for a client of mine and they also decided to use me for SEO as well. So far I've optimized the site with three main keywords which are placed in the H1 tag of each page and the title tags, I've hotlinked the keywords to different pages of the site, used permalinks with some of the main keywords, added anchor text keywords to both the links and the images, I've named the images on the site using various keywords. On top of the on page SEO, I have also added the site to Yelp, Facebook, Twitter, Youtube (multiple videos), LinkedIn, Google+, a couple of moonwalk related directories with pageranks of ~3-5. Being newer to SEO, I was just wondering what other things I can do to improve the ranking of the site? Currently, it still has a pagerank of 0 and even though it pulls up on the front page for the three main keywords (Austin Moonwalks, Austin Party Rentals, Austin Moonwalk), the site mainly appears on only the A-G listing. I would also like to get it up on the regular organic listings as well. What else can I do to get the site up higher in the organic SERP listing, and how do you go about targeting the long tail keywords as well?