I've been coding desktop and distributed apps for years and years but now I'm on web projects exclusively. I've spent most of the past year updating our databases and backoffice utils, tightening up the websites etc (which is what I was hired for!), and now I have to generate more traffic and sales. I knew nothing at all about online marketing when I started these projects and after a couple months of reading I am now up to knowing damn little. We have established stores with good products, just need more eyeballs. I'm working on figuring out affiliate programs and the value of the various traffic-generation methods. But basically I'm clueless. This seems like a good forum, I look forward to learning what's what on this end of the business. Heck, just reading the forum rules was an education!