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Heavy Use of PBN - Formula to Crash and Burn Client Sites or Successful Local SEO Strategy

Discussion in 'Black Hat SEO' started by Avid Learner, May 23, 2015.

  1. Avid Learner

    Avid Learner Regular Member

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    I paraphrased (don't want to single them out here, in case) what a "Local SEO" company is saying in its marketing material. They "seem" to be doing reasonable amount of business based on their client references (who knows for sure without contacting the refs?) and show up on a ranking national Top List of SEO Companies (which can also be "bought"?).

    Seems to me that they are changing their PBN into a Public BN, no?

    Unless they have a massive network and are meticulously careful, are they risking their clients to a crash and burn?

    Or, do we not take them literally - perhaps they are creating a unique PBN for each client? Perhaps reduced, but still risky if G ever sniffs it out (and G only needs to read their website - and who knows what footprints they leave on client sites - e.g. "powered by...")?

    Also, if a client is not completely ignorant, or starts asking / searching around they'd find that there is risk to this approach.

    Maybe these guys are just "good" at SEO to get their company out there, and the rest is "fluff" - they're in for the quick buck vs long term anyway?

    Are their clients going to be ripe for the picking? Or, can a sustainable SEO business be had if "done right" and "done lightly"?
     
    Last edited: May 23, 2015
  2. Avid Learner

    Avid Learner Regular Member

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    Well, did a bit more digging to understand...

    One of the owners has at least two other branded websites offering similar services.

    On the site I mentioned, it looks like these guys have been around since the mid-2000s. They do have several customer entries on complaints sites (how much is "normal", IDK?).

    No doubt, if they openly mention this method (in their marketing material), they've done it all along.

    No comments so far here at BHW...Maybe its a common tactic, after all.
     
  3. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    It's like you mentioned, who knows what they are doing. Can't really tell what they're doing unless we can see a client's site. They could be horsing around with SAPE links for all we know.
     
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  4. Avid Learner

    Avid Learner Regular Member

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    Thanks. Maybe SAPE, but their material said they "owned" the network. But, they could be BSing.

    Didn't want to get too specific. But company name had been mentioned in BHW, and one of the other principals has a rather unique name which shows up in marketing outside of SEO circles. That, and their longevity, sparked my curiosity - that they'd be using a proprietary network to rank clients.

    SAPE or PBN, my understanding from BHW was that is risky.