1. Tidy up the Title and Meta tags. Enumerations of requests in headings replaced with human-understandable text. Registered unique keywords and description for each page. 2. Fixed URLs: - removed garbage from the URL, made them short and displays the essence of the contents of the pages; - replaced the Cyrillic addresses for transliteration; - shortened addresses that completely repeated the title. 3. Cleaned the content from oversampling. Removed spam designs and requests with intentional typos. There were not many of them, but we always get rid of such elements. 4. Redistribute the keywords across the pages in such a way that each relevant query group matches the most relevant page. 5. Substitute watery texts for a meaningful product description. Have made it so that the user immediately understood what is described on the page - which product, what its characteristics, etc. 6. Correctly issued texts that did not require a complete replacement. We placed the headings, divided the paragraphs, placed the accents in such a way that the texts were more easily perceived.