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Having trouble finding the right niche

Discussion in 'Making Money' started by tixpf, Dec 31, 2013.

  1. tixpf

    tixpf Regular Member

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    Hi guys,
    I've been following BlueMatters journey and decided that once my other project is stable enough to be left alone I'd start getting into AdSense.
    Well, the other project crashed and burned, but I guess that counts as somewhat stable haha :D

    I've opened this thread, because I'm having a really hard time finding a suitable niche for me. After hours of researching I'm nowhere close to having found a niche. Let me explain to you what I did and where my problems are:

    First I chose 2 topics I like, or am at least somewhat familiar with. These two were 'Travel' and 'Health (fitness, to be more specific)'.
    Code:
    [B]1. Legal
    2. Finance
    3. Web Hosting
    4. Medical
    5. Travel
    6. Career Training
    7. Health
    8. Home Care
    9 Security
    10 Online Degrees[/B]
    Then I used a couple of sources to get some KW ideas (Mostly ubersuggest.com and my brain) and put all of them in a list.
    After that I took all of those KWs and put them into Google's KW-Planer. Now this is where I'm stuck..

    BlueMatter suggested to only go for KWs that have at least a couple of thousand searches a month, a medium/high advertising competition (not SEO competition) and a fairly high CPC. He found a couple of KWs that met those criteria and went with one that had 18k exact searches, 3,94$ CPC, High advertising and Low SEO competition.
    To me this KW looks like the holy grail of KWs. He said we shouldn't worry too much, as long as the CPC is above 1$, there's enough advertising comp and enough exact searches.
    Since his target audience was located in the US (313 mill people) and my language is spoken by only ~80-100mill, I knew I wouldn't get the same results as he did, but my results aren't anywhere near to his.

    My problem is that every single KW I checked failed to meet at least one of the criteria. Most of the times it's the low exact searches. Sometimes I have to be so general about a KW to have enough exact searches/month that I'm almost back to the original topic.
    The best I was able to do was a KW with 8.100 exact searches, low adv/seo competition and a CPC 1,25$.

    Example: Let's say my topic is travel, and I decided to do a website about ship cruises to asia. The KW 'ship cruise asia', which is still pretty general IMO will only get me ~2k exact searches in my language. Leaving out 'asia' as KW will get me up to 3k and just 'cruise' as KW gets me up to 30k, which is enough exact searches, but way too general and it's almost as general as 'travel'. And I guess you guys agree with me that for a KW like 'cruise' it's pretty much impossible to rank.




    Questions



    1. Am I not approaching this problem correctly? Are there any major mistakes I do, but don't see?
    2. Is there a better and more efficient way to research KWs?
    3. Should I switch to english as written language for my website to attract a bigger audience (My english skills are good, but not good enough to reach the same standards I would reach if I wrote in my language)?
    4. Any other advice?





    Thanks guys.
     
    Last edited: Dec 31, 2013
  2. GringoMonkey

    GringoMonkey Power Member

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    Hi,

    From what I can see you are trying to do 2 things at once. Choose a niche you are interested in and make money at the same time.

    Unfortunately my experience has been that doesn't work.

    By all means create a website based on a niche you enjoy - but they tend to take ages to create and are messy to monetize.

    Or you look for what people are trying to do/buy in your country and create a site that solves that problem.

    The fact that it appears you come from a country whose primary language is not English, is probably a benefit as you will not have a saturated market.

    Hope that helps.
     
  3. tixpf

    tixpf Regular Member

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    It does help a little, yes.
    But one question though, why does there neccessarily have to be a difference between a niche I enjoy and a niche that makes money? BlueMatter did it, too, so why can't I? I mean I'm actually interested in sports/travelling/nutrition/etc. Aren't those a few of the top money making topics? I know I may not be able to create a website about a niche in this topic I truly love, but at least I have a bit of interest in it.
    The part where you mention market saturation might actually be very true. All the niches I checked always had incredibly low competition. Sometimes not even 1 website had a PR above 2 in the Top 10.

    Wouldn't this automatically mean that I had to alter the criteria a KW would have to meet in my language?
    If so, what changes would I have to make to them? Obviously fewer exact searches, but what else? I don't know about the importance of advertising competition, since I have no experience with AdSense, at all.

    Any help is appreciated greatly!
     
  4. GringoMonkey

    GringoMonkey Power Member

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    When it comes to selling something you have to find out what people want to buy. Then they will either click your ad or buy your product. Otherwise they are just browsing and won't do anything.

    Thats why I suggested doing that for your own country as it is less likely to be saturated. You may well be better off selling the solution direct rather than offering Adsense ads. But if you don't want to sell something direct just offer a free report or something.

    Once you have done that. To find the answers your looking for I suggest opening an adwords account and "pay google" for the appropriate keywords and feature in the search results for them. You find 2 things out very quickly this way.

    1. The CPC people are actually paying, because you are paying it.
    2. Which are the keywords with the best results. Its not about volume its about conversions.

    Once you know that then go about creating seo, backlinks etc, otherwise your just guessing what words to rank for, take ages todo it and may / may not see results.
     
  5. lucasbraydon

    lucasbraydon Supreme Member

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    Find a broad niche like you said sports/health/nutrition and find many keywords and write an article on each of them, and don't focus on an EMD just have a brandable domain name.

    Seems the way you are explaining the situation is that you will only have one article, the more articles/keywords in that niche you can target the more money you will make.
     
  6. tixpf

    tixpf Regular Member

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    Actually my plan was to create a bigger site, not just 1 article. My website will still be about one topic, e.g. sports, but will target a specific niche, say football. The articles themselves would be about college football, superbowl, etc, etc. You get the picture.
     
  7. tixpf

    tixpf Regular Member

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    I really appreciate your suggestions, but you're pointing me into a completely different direction. My goal is to earn money with adsense. I'm not into selling products, at least not right now. Maybe in the future, once I've set up a couple of websites I'll try selling, but right now I'd like to focus on this.

    Additionally what you suggested is just one way to approach this. If you create a couple of review sites, people are likely to click the associated ads. I might do that, too, but my first website isn't going to target a particular product, but rather a niche. This niche might include products, too (e.g. cruises in the travel niche), but I won't directly advertise them or write reviews for them. I was planning on writing informational articles and put a couple of related ads on the site.

    And of course I get it's about conversions, not volume. This is why I chose 2 of the topics from the list above. Those topics are converting a little better by nature.
     
  8. tomsko

    tomsko Regular Member

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    Keep looking mate :)