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Have you ever noticed

Discussion in 'BlackHat Lounge' started by Gogeta, Nov 6, 2008.

  1. Gogeta

    Gogeta Power Member

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  2. scubaslick

    scubaslick Regular Member

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    It's a psychological trigger and breaking point. It's exactly the same reason why everything in the grocery store is $x.99. $1.99 is a whole different mental commitment than $2.00. It may not seem like it when you just see the two next to each other, but it's absolutely verified.

    Recently because of the devaluation of a single penny in the minds of most Americans, a change was noticed. That is the magic of ending in a 7 instead of a 9. Now people respond as well or better to a whole dollar amount that ends in 7.

    Plain old fashioned marketing 101. They do it because it works. :)