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have you ever had a client say this to you?

Discussion in 'Black Hat SEO' started by turdface, Jan 27, 2017.

  1. turdface

    turdface Supreme Member

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    There is someone I discussed with who is slightly curious about having me do their SEO. They said to me "can you just teach me how to do what you do?" I said I can explain it to you. The response was "I can pay you if you show me." Talk about some good ways to handle this situation. This can be explained but I would rather have them work with the stuff I offer.
     
  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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  3. Jason Bradbury

    Jason Bradbury Power Member

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    Smooth
     
  4. blogzandstuff

    blogzandstuff Elite Member

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    There is always " No " , have you not tried that?
     
  5. Reaver

    Reaver Jr. VIP Jr. VIP

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    I don't even know where to put this.

    I'd just respond with, "I'm sure you realize my time is valuable, and so is yours. I have other clients who need my expertise, such as [name competitor]. It's not fair for me to take time away from them to teach you what I do, when I can save a lot of time just doing what they pay me to do."
     
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  6. kaban

    kaban Newbie

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    Well ask your client when he is going to visit dentist, does he ask him to teach how he does it? Download 10 books about SEO and send them to him.
     
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  7. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Not exactly, though whenever potential clients used to contact me asking for an audit report so that they can "fix the issues themselves", I make sure to send them the audit report along with instructions on exactly what they would need to do to fix each problem. Do you want to know what always happened next?

    They realised it was too complicated for them and then they asked if they could just pay me to fix the problems for them.
     
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  8. CyHead

    CyHead Regular Member

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    Tell them you'll teach them to do SEO, if they will first teach you how to do their business. If that doesn't clue them in, ask them to explain Quantum Physics to you in exchange.

    A person who asks you a question like that is not interested in your services, they just want to know how to do it so they don't have to pay you on-going costs. I'm 99% confident that client would pay you once and get angry about not getting immediate results or in having to pay to manage it.
     
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  9. Beefsteak

    Beefsteak Registered Member

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    Explain to them that it takes years to develop the knowledge you have. And that a year of consultation at $XXX/hr = a lot of fucking money to learn what you do.
     
  10. SEOMemj

    SEOMemj Jr. VIP Jr. VIP

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    Similar to what @Beefsteak said.

    I usually say no and outline various reasons (or cease all communication depending on how I feel about them) but when I say "yes" I make sure it turns into a no by saying:

    • It requires 20 hours of industry research per week
    • You'll need to know (list things like onsite, offsite,outreach, citation management, content writing, knowing how to use wordpress, learning HTML CSS and basic PHP, etc.)
    • It will also require around 20 hours of consulting with me per week and I expect them to reach a moderate level in which they could handle ranking on their own for low competition within 6 months (480 hours of consulting)
    • And the price for me to teach them, increase my own competition, and give away my trade secrets I've spent years developing is $750/hour (which would be almost $360k)
    I've used this 3 times. 2 of the clients realized it was a joke and apologized for minimalizing my hard work (how kind) while 1 didn't get the hint, still said no but got more upset than anything.
     
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  11. outscrape

    outscrape Jr. VIP Jr. VIP

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    @BassTrackerBoats has my favorite answer here because it doesn't give them the opportunity to respond.

    I would add that you've put systems in place and tested methods that work today, but might not work in a few months. It takes dedication, industry knowledge, and focused research to do SEO, because the internet moves fast. Anything you teach them now might be outdated in a few months. Unless they want to become an SEO expert, it's really cheaper to pay you than ask for your ongoing tutelage.

    Make sure to use the word 'tutelage'.
     
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  12. darulez

    darulez Jr. VIP Jr. VIP

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    Show them how you use Ahrefs and scrapebox. Then their lust of knowledge will vanish faster as you post 10 spam comments ;)
     
  13. BloodyNinja

    BloodyNinja Power Member

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    so bad advice. Instead of using the question to turn the situation in your favor, you guys would just repel a client with such answers. They are plain rude. If a kid asked you to play with a knife because he/she didn't know what the knife was, would you tell him to GTFO?

    I know you may think your answers are witty but from a client's perspective, they look exactly as I described above. A client is just 'exploring all possibilities' while you show him how dumb he is because of proposing one.

    Clients are not dumb (mostly), just their perspective is different. If you want to sell effectively, learn to take their perspective and be patient when they ask 'stupid questions'.


    Here's a story you might want to learn from:

     
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  14. CyHead

    CyHead Regular Member

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  15. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I have been doing this for 20 years. If you have 20 years, yes I can teach you.
     
  16. turdface

    turdface Supreme Member

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    What you wrote sounds like something that would be enjoyable to say but probably wouldn't have the best finale.

    Isn't it bad to work with multiple clients in the same industry?
    Reading this causes it to seem like a wonderful answer.
     
  17. Reaver

    Reaver Jr. VIP Jr. VIP

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    If they can't do SEO what makes you think they know you're not supposed to work with their competitors? ;)

    And who says you're doing SEO for their competitors? You could be mopping their floors for all they know.
     
  18. turdface

    turdface Supreme Member

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    This quote was you have to work for their competitors, so you're telling them. It's kind of a rude move to be like oh btw, not working with you is fine because I'm working with someone else in your field.
     
  19. raven666

    raven666 Junior Member

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    Nah, this time i am here for a visit.
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    The most professional way to solve such matter.
     
  20. Reaver

    Reaver Jr. VIP Jr. VIP

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    Lol you're worried about being rude.

    Of course it sounds like idgaf - bc I don't. I don't chase people or kiss their asses just bc they pay me. I'm not hard up for clients, prospects or anything else.

    So yeah, I would name drop a competitor - to show them other businesses in their industry take me seriously enough to pay me to do my job. And since 95% of the time their competitors are doing better than them, it's more matter-of-fact than it is rude.