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Have any of you used black hat tools for selling your home?

Discussion in 'Black Hat SEO' started by CoyoteAssassin, Jul 24, 2011.

  1. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Have any of you used SEO, Twitter, Facebook, or email marketing to sell your home?

    If so, did it work and do you feel that it helped draw buyers to your home.

    Thanks!
     
  2. Strondahl

    Strondahl Junior Member

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    This actually just gave me a very good idea. Interested in knowing the replies of people.

    Do you think ranking your own home when selling it for, say, for instance, buy house [location] would work?
     
  3. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    There are a few Real Estate agents I know that do the twitter thing for their listings but I think that is just to get their list to go to their site and see their new listings.

    I like the idea of setting up a site to sell your home and ranking that site for Cityname Homes or some such thing though.
     
  4. Strondahl

    Strondahl Junior Member

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    I'm planning to get 'rid' of my domicile soon. 3600 exact searches for "houses in [city]" for the city nearby. Worth it or not?

    EDIT: Not sure why the fuck am I even asking. Spending some time + money outsourcing might easily make me 20k$+
     
  5. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I would certainly go for that and see if you can get an exact domain name... not only can you rank the site to sell your own home but after you sell it, you can offer it to some real estate broker for a couple of thousand dollars.
     
  6. Strondahl

    Strondahl Junior Member

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    Living where I live, I probably can.

    The real estate market is pretty dead here, however.

    Only problem I see are these powerful, authority "look houses up on a nation-wide level" sites. Will need to further analyze competition before anything. But still, this does spark some thought and new ideas...
     
  7. Cnotey

    Cnotey Power Member

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    Hrm I would be interested to see this. As I know that real estate agents were among the first businesses to use SEO. Let us know what happens.
     
  8. Strondahl

    Strondahl Junior Member

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    I bought exact match, country code top-level domain for houses[city]. Haven't checked the competition yet but, if it turns out to be too fierce to be worth a potential +20k$, I can just sell it for profit.

    EDIT: Overview of competition is as follows:

    [​IMG]

    Thoughts?
     
    Last edited: Jul 24, 2011
  9. johngitz

    johngitz Newbie

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    good luck! its a worth a shot to try it out. i know i always search on google first for houses, then ultimately go to classifieds or listing sites
     
  10. Strondahl

    Strondahl Junior Member

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    Not sure if I can/should beat #1, but I can definitely get to #2. #1 is a well-known and established broker which operates in the region. We'll see, we'll see..
     
  11. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Ranking on Google is good, but I'm not so sure how effective that will be.

    Here lately, a lot of people have been buying domains for their home, such as 123streetname.com.

    Once you own the domain, you can email blast it to people in your area, post it on Twitter and on Facebook.

    It's good to see the interest with this. I'm certain I could help others out but I think I'll save my tips for my own home when it is time to sell.
     
  12. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    That has been going on in the States for years... I had a RE friend that used that method for his clients and they thought it was great.

    I like the idea of cityname house for sale domain and may play with that at some point.
     
    Last edited: Jul 24, 2011
  13. spids

    spids Junior Member

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    SEO, Twitter, Facebook, or email marketing

    None of the above are blackhat tools.
     
  14. izerman

    izerman Registered Member

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    I've never even tought of doing that.
    But i guess you could benefit from it.
    /Izerman
     
  15. socialmediaking

    socialmediaking Regular Member

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    I've been selling furniture from my house. I posted the stuff on craigslist and one of the items was an expensive bar. I figured if i spent $20 on facebook ads I might get at least that back in an offer. Haven't finished yet, but I'll let you know how it went.
     
  16. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Neither is CraigsList or YouTube. Put it into the right hands, they can be used in such ways.

    (I think most others picked up on that without having to point out the obvious.)

    @Erickson - The idea is great and has long-term benefits, but I have not had much use finding good names like that. I looked last year and there isn't anything real catchy. Now you see some using websites like, www.homes4salein-citystate.com
     
  17. hispdcha

    hispdcha Regular Member

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    This is my expertise. I've been doing real estate SEO for the last 8 years and I have a pretty good system setup. First thing you have to understand what people searching real estate locally want. They don't want to look at your one measly property, they want to see every home on the MLS (Multiple Listing Service). Otherwise they will just go to Realtor.com.

    Also, Ranking a real estate site and trying to sell it to an agent may work, but in any market worth the money, I guarantee you will be facing some tough competition.

    There are many people who think they can just build a real estate website and sell it to real estate agents. The fact is, there are huge multi-million dollar companies who have already been doing this for years. I am an agent myself, and I get called at least 3 times a week from companies trying to sell me real estate leads or sell me another real estate website. The market is massively saturated. For example:

    Trulia
    Zillow
    Realtor.com
    Homes.com
    LocalStateMLSWebsite.com
    Marketleader.com
    Localbrokeragesite.com x100
    and the list goes on.

    Then you have the national brokerages such as Re/Max, Keller Williams, Coldwell Banker etc. that were just given full access to the MLS data throughout the United States and are slowly creeping into the SEO picture with massive brand clout and insane authority domains.

    Next you have your local brokerages who pretty much started SEO in the early 2000's for any market with any sort of decent traffic. Sure, there are the little baby towns where you can beat out the lowend competition, but if you want to get any real traffic, expect some fierce competition.

    Once you get passed this competition, you have to provide the listings to your searchers. In order to advertise listings, you have to have access to the MLS IDX feed, which here cost $6k a year, not too bad, but you also have to be a Realtor. Which is a 90 hour class+test and then you have over 2k a year fees. Then you have to pay a monthly IDX fee (ours is $1000 a year we pay upfront) and then you have to pay for access to the MLS itself, which is another $40 a month. If your site doesn't have listings, you won't generate leads, I know this for a fact.

    No leads = no way I am buying a site. Others wouldn't buy a real estate site unless it was actually generating leads either. We get sold ALL THE TIME on real estate leads, we are sick and tired of these people trying to sell our own leads back to us.

    Now, there are indeed markets out there that aren't nearly as competitive as my market or the big cities, so you could have some luck there. Best of luck selling to real estate agents who are already in the worst housing economy we have ever seen since the great depression. Agents who do have money, most likely already have a great internet presence, if not they focus their business on referrals.

    Can it be done? Yes, but it's not going to be easy. You'll have to find some descent traffic areas that aren't already saturated and then find an agent in this shit economy who can afford to buy your site at a price that would be worth your effort to rank.

    ***** edit:

    If you want to make money in real estate SEO, try to get an agent to pay you to SEO their sites they already have. Make them get IDX through their MLS and then just build links to rank the sites. That's probably the best way for you to make money.
     
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    Last edited: Jul 25, 2011
  18. CoyoteAssassin

    CoyoteAssassin Elite Member

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    @hispdcha

    I'm not sure if your comment was for me or the other folks. As I mentioned above, I'm not as interested in making websites for realtors or selling anything to them.

    In other words, as a realtor, have you ever mass emailed a property to every email address you can get your hands on for a particular zipcode or had people help your promote the home and you offer them an incentive?

    However, thanks for the details. I am in the market and know how often you all get hit. It is very hard to get your foot in the door but for the right people, it can happen.
     
  19. InternetMayhem

    InternetMayhem Regular Member

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    Awesome thread!!! I would like to know also!!!