Looking to figure out the best way to market a niche mens fashion product. I just got back from china after training a manufacture how to produce high quality and now I'm ready to sell. Im still waiting on packaging to arrive though which will take 7-10 days. I would start shipping at that point. Im currently accepting orders but will clearly state ships in 2 weeks. My marketing strategy 1. Facebook ads - Currently locked due to accessing in china 2. Instagram paid posts 3. Sending about 100-200 product outs to bloggers, reviews, you tubers etc. - Each person must sign a 2 page contract, once they sign the 2 page contract they will be issued a gift card redeemable for the product. Its making them take the extra step to make sure I can maximum return on my investment 4. Contacting sites like http://www.touchofmodern.com to sell on. 5. Start working on SEO- SEO isn't going to help my product right this moment but maybe in a month or 2 it may start to benefit. What I'm confused about: 1. I have 1 competitor that has a lot of fake followers and likes. He does get hated on for all the spam on Instagram. - How can I target his REAL Facebook / Instagram followers? If i go on Facebook and type in "Pages liked by people who like (COMPETITORS NAME)" I just get very generic results. But it seems he targets middle east because he has a gold product he sells for a high price. My competitors products are priced 5x higher.. 2. Best way to find bloggers? Its basically 3D Mens Fashion products Any help would be appreciated.