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Have a high profit product..but no clue how to market it

Discussion in 'Affiliate Programs' started by Bassosa, Jan 8, 2012.

  1. Bassosa

    Bassosa Newbie

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    Hi guys, I have recently developed a product that relates to home decor. I produce it myself. Without giving away too much it is a very eco-friendly and environmentally friendly product. It costs about $12 to make one item, including labour. It retails for about $40-$50.

    This leaves margin for affiliates. I've checked Clickbank but I believe they only handle e-products? I'm willing to pay out up to $10 per sale (a lot considering the retail price) but don't know how to go about it.

    What are my options?

    Is there anyone here that has experience with selling a product like this or anyone who has a popular website in the home decor arena?
     
  2. clyde

    clyde Elite Member

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    You're right, CB is best for downloadable products.

    For physical products, try CJ.com

    You're better off just making a landing page, and handle everything internally though before getting affiliates. Make sure your page has a high conversion rate etc.

    Look at your competitors pages and try to do better. Use tools such as keywordspy to see what keywords they're advertising on and give the most ROI.

    Start with Adwords then move to Facebook/SEO/etc
     
    Last edited: Jan 8, 2012
  3. Bassosa

    Bassosa Newbie

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    Seems CJ requires a minimum of 1 million in sales per year? Seems a bit steep?
     
  4. Bassosa

    Bassosa Newbie

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    Signed up with commissionfactory here in Oz after I failed CJ's criteria. See how we go. Offering 10% of the sale to the referrer.

    No idea where this is going to lead to. All I know is that I'm good at developing a business, just shockingly bad at sales!

    The actual sale will take place on my webshop, a BigCartel store. Do you guys think I should create a landing page for this, tangible, product?
     
  5. meatro

    meatro BANNED BANNED

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    ..........Uh, yeah.

    You should take care of all of that before you go to affiliates, give yourself a head start and a boost so you're established before they get started. At least in the more competitive keywords.

    If you're offering a product or service, you also want to establish the BRAND in the search engines. So if people search for your product, maybe they heard about it or seen it for sale through affiliate and want to learn more.. You should be there. Every bit of it should be yours, so no matter what they search for.. "product name company" "company name product" "company product name" etc, they get NOTHING but your sales copy.

    Your Facebook, your Twitter, your site, your store, your blog, your everything. I'm going through that right now, and I actually have some competition. Ha.. My company name is similar to some bars names (who actually sell the same thing as me.. weird), other similar companies and I'm sure they're not happy that they're no longer even ranking for their COMPANY NAME!! I do.

    If you hear of THEIR company and search it, you'll find MY site. My blog, my FB, etc. Ha.

    I also do this for reputation. If a competitor goes and claims some false bullshit against my company trying to turn people away... ComplaintsBoard, RipOffReport, all those sites have no chance of ranking for any negative broad keywords about my company.

    Either way... Why pay $10 for a sale if you can make $10 more on a sale? Start off ranking for the easier keywords, like your company and specific product name. Then go get the affiliates and start ranking for the more competitive terms.

    For instance, say you sell candle holders made of recycled gum (I hope I didn't just blow your cover, I tried not to).. For right NOW... Go pick up the keywords..

    Bassosa's Candle Holders
    recycled gum candle holder
    candle holder made of gum
    eco candle holder
    etc.. Product NAMES and long tails.

    It won't take long for you to pick most of these up, even if you have a new-ish site. Maybe a month if you dilly dally. (Yeah, I said dilly dally.. what?)

    Once you've got those, keep building on them and get started on stuff like "candle holders" "candles" "wax candles" and the stuff that's going to be tougher to get. You've got a jump on all the other sites wanting to rank for those long tail keywords to make a quick buck (the buck is YOURS!.. It's YOURS!) plus you'll be getting paid to work on those gold mine keywords like "candles."

    That's what I would do anyways.
     
  6. seoquickheal

    seoquickheal BANNED BANNED

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    Try Ebay.com to market your product.

    upload your product pics with 5-10% offer of bulk orders.

    then see the sales improvement.
     
  7. Bassosa

    Bassosa Newbie

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    Thanks for the input. You sound very driven!

    Well I was kinda hoping that my future affiliates would take care of all the SEO and such! They are free to employ all these techniques, create blogs right? But you are right, I could do all of this myself and keep the commission in my own pocket but I've got other business interests as well! Lazy too and I lack the real know-how. Don't forget if the ball starts rolling I will also need to manage production, shipping etc.
     
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  8. meatro

    meatro BANNED BANNED

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    Haha, I'm in your same shoes right now. I'm starting a retail business, I have all of the product here on hand, shipping is setup, ecommerce site, all the business accounts, licenses, etc. Now I'm just working hard to get my site up there for my "candles" keyword. It's a pretty competitive market, but I'm getting there and when I do, nobody is eating but me. Ever.

    But I'm with you, once this thing gets going, I'll also have all of the shipping, receiving, stock and I'm definitely going to have to get employees so that I can focus on staying on my keywords. Mind you, I do get SOME sales. But for now, it's mostly off my long tail keywords.. I've made about 100 sales since October which is nice supplementary, but I expect to get about 200-300X more in the next few months.

    So it will definitely take me longer to get going, but once I am, I don't have to split my profits with anybody.. Even if I decide that I will (which I also could), I would have the upper hand over THEM in just about every keyword term. Then they could go do all of those other things to drive traffic, which I honestly don't understand so even better for me, like YouTube, Twitter and all that other social nonsense that I don't do.

    = The bulk majority of targeted traffic (and affiliate-free profit) is mine (searches) + I gain the sales I would normally miss through social and other IM traffic sources and pay % for this.

    Either that or start out with IM affiliates to get the quick bucks, then hire out for SEO and make sure they dominate the SERPs over all the little affiliate niche sites that WILL start popping up.

    But again.. That's just my thoughts and opinions, not dead set expert consultation. But it does get me thinking about potentially offering affiliate sales for my products.. Like I said, I also have the prices/contacts to do this and still turn a profit... hmm... Help me help BHW. ;)
     
  9. Bassosa

    Bassosa Newbie

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    When the affiliates start creating niche blogs etc. that would have a positive effect on your SEO too wouldn't it?

    What about the affiliates themselves, are there good sale people out there willing to put the effort in for a commission or is the general quality quite low?

    Is a 10% commission on a $50 product seen as worth it? Keeping mind that an average sale consists typically consists of 2 items or more.

    Are you able to coach your affiliated and give them tips, leads etc. Anyone that can shed some light on that?
     
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  10. meatro

    meatro BANNED BANNED

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    I'd be interested to know this as well, I'm sure they'd *potentially* have a positive effect on your SEO seeing as if they actually referenced your site in their own sales copy, like "check out the product's homepage here, {your_link}."

    Having some sort of tracking system in place so that they get credit for sales even if the person leaves their site and then later ends up on your site and purchases would probably not really motivate them to link to you, but not worry about people leaving their page and losing $ because they ended up purchasing from you. Sort of finder's fee, really. And there's no de-motivator of linking to you... Of course if they're drawing their content from you, then you control it anyways.

    10%, that's about what I was thinking about. Granted, my product is lower priced, an average sale is $25-50... For a product that 50% of Americans have more than one, get replaced every 6 months or less and aren't widely available locally in most places... Plus your wife loves hers and most likely has 3-4. ;)

    But again, I completely agree with you. I'd be worried about the quality, if some affiliates stepped up and said that they'd respect the fact that I consider my brand name to be extremely important and I'm very paranoid about what the internet says about my "business name." Basically.. Don't spam my stuff across all kinds of garbage sites around internet dumpsters. If a legitimate effort was put forth, I would likely seriously consider the prospect of affiliates.

    (No offense to IMs or anything, I'm very ignorant on the subject as I focus 110% on SEO. But when the idea of IM sites crosses my mind, I instinctively think of Free ScrapeBox AA lists and terrible spintax articles about moon rocks. But as I said, I'm very ignorant on the topic, so I am very open to clarification. I'm sure there are legitimate affiliate sites that I don't even realize are.)
     
    Last edited: Jan 8, 2012