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Have a chance to write for my local free town paper

Discussion in 'Local SEO' started by sully1975, Dec 19, 2014.

  1. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    An acquaintance I have known through a friend for 20 plus years, works for the town and runs the local free paper. It is printed and mailed monthly to all town residents and businesses. It is also in PDF form as well as in a website form.

    I asked if I could write an article on electrical or heating or air, and as long as it is written editorial wise I can get a byline with a hit of my name and website. Since this is my own hometown and I am trying to own my local electrical market, does this fall as an unstructured citation or more as guestblogging, or since it is a town owned paper some type of backlinking juice?

    Pretty much can't hurt me right? Figure I would ask the experts here.

    Evidently there are still a few town owned papers still around. Wanted to make you guys aware of this.
     
  2. Techxan

    Techxan Elite Member

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    This is an extraordinary opportunity for a local businessman. See if they will let you do a Q and A for their readers where they submit their questions to you, and you answer them.

    Done right, this will help you rank very well.
     
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  3. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    I don't think it would be in a Q&A format but possibly could be? I shot the idea at him and since he is always fiending for any new content.
     
  4. Duffers5000

    Duffers5000 Elite Member

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    Get a regular spot where you interview local business people on there average day.

    Stream of content and profit.
     
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  5. HowDoYouKFC

    HowDoYouKFC BANNED BANNED

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    Pure gold. PURE gold. It's not a citation. It's a backlink of the choicest variety. Write for humans, not for robots, don't you DARE use a single keyword in the article. You will come off sounding like one of these cheesy SEO's that everyone hates because they are both dishonest and stupid. You want to sound like the friendly, knowledgeable neighbor that has something useful to share. The backlink will take care of itself and the "human" sales aspect is done by NOT SELLING. Nothing worse than some rank amateur local contractor trying to make himself sound like a big shot. Any kind of advertisement method that you think you've seen and might want to emulate is WRONG. I see this all the time; people assume that because "everyone talks like this", then they should too, and the only thing that happens is that the average customer dismisses them just like they do to everyone else.

    Did I mention this was pure gold? It's pure gold.

    You can capitalize on the article, maybe, by referencing a more in-depth essay on your website, and make sure that thing is live and ready to go before the newpaper goes to print. "How to winterize your lawnmower" with a special article on how to prepare the carburetor for winter, because it's too detailed to get into in the space that you have. Adapt the idea as is practicable. Use the newspaper article to the greatest extent possible, i.e. also use it to funnel traffic to your website and be ready with ad-sense to see what kind of numbers you get and where they come from, bounce rate, unique views, number of pages clicked per visitor and what they are interested in, etc... Did I mention this was pure gold?
     
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  6. Techxan

    Techxan Elite Member

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    Really? Gonna be hard to write an electrical column for a paper that people find value in without using electrical keywords. But maybe you are right, people would probably rather ask the electrical professional about building bird houses.

    He would probably come off as an experience, knowledgeable craftsman at his trade.

    In what world?

    I don't know, maybe calling a professional who owns a business that is so good at what he does that he gets invited to write a newspaper column a rank amateur?

    ANY? Seriously, nothing works? Or are you saying to emulate the ones he doesn't want to? Or just not advertise?

    and last but by FAR not least I present:

    For a local business no less.
     
    Last edited: Dec 22, 2014
  7. HowDoYouKFC

    HowDoYouKFC BANNED BANNED

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    Oops. Yeah, I meant Google Analytics. I get a bit dyslexic in my own special way sometimes.

    Lately I've been looking for a way to cure dyslexia in San Jose, California, or at least find a way to treat dyslexia in San Jose, California, and as a regular practitioner of treating eye problems in San Jose I've learned that treatments for dyslexia in San Jose Californian are available.

    STOP! STOP RIGHT NOW READING THIS COLUMN!

    How would YOU feel if your Local SEO said that to you while you were looking online for a way to cure dyslexia in San Jose, California. I felt the same way too, until I tried this NEW and IMPROVED METHOD for dyslexia treatment in San Jose, California. It's BETTER than the BEST, it's the BEST of the BEST! WIN! WIN! WIN! Don't let our competitors STEER YOU WRONG! And LIKE our Facebook page for the BEST cure for dyslexia in San Jose, California! Wow! That's all I can say, WOW!

    ACT NOW, and get a 10% off coupon for FREE INFORMATION on how to CURE your dyslexia in San Jose, California.

    Anyways, that's my point. Everyone else got it. I suspect you are mad because I slapped your friend in the other thread who wanted to make the assertion that local citations are like backlinks and so there are concerns for "link velocity" (lol) on local citations. Why don't you meet me over there and we can have the real conversation, instead of this nit-picky tit-for-tat routine you are trying to engage me in over here. I said it was pure gold, you ignored my best suggestion of using the column as a funnel to the website and you should have figured out I meant Google Analytics when I talked about traffic, and didn't you also get snappy at me over marijuana use in a different thread somewhere else? That's right, it WAS you over there, lol... Well, maybe we can add "reading comprehension" and "judgment" to the list of side effects of marijuana, too roflmao....
     
    Last edited: Dec 23, 2014
  8. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    A physical copy gets mailed to every residence and business in the township of just under 35k. There is a township website where the paper is PDFed and it has a DA of 41 and it has its own website of itself in a blog like format supposedly with extras and such and it has a DA of 11. I assume that the PDF won't show up for the engines?

    Interesting enough, the DA 11 site has a staff site for regular columist whom are all town official people, so who knows if I can get that. It does have a pic and a bio.