1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Hati-Exploitation and Pay-Per-Click for Charity

Discussion in 'Making Money' started by superspiderman, Jan 31, 2010.

  1. superspiderman

    superspiderman BANNED BANNED

    Joined:
    Nov 12, 2009
    Messages:
    311
    Likes Received:
    62
    Guys came across this article that I thought u would be interested in. Sort of twigged my interest given the current discussion surrounding those A-holes that are making money of the Hati Devistation

    http://nett.com.au/marketing/quick-fix/pay-per-click-for-charity/11640.html

    Pay-per-click for charity


    • Rosanne Bersten, Mack Nevill
    • 28 January 2010
    [​IMG] Mack Nevill is one of the four founders of http://ripple.org/[​IMG], a site where just clicking on a link pays for water, housing, loans and education for the disadvantaged.
    Matt Tilleard, Simon Griffiths and Jehan Ratnatunga originally came to my agency, Evolution7, with a concept for a click-to-donate site. I was aware of the Hunger Site; freerice wasn't around at that stage. They had a rough sketch of how they thought it would work. They had a lot of energy and enthusiasm, I was pretty struck by the idea and we developed a rapport. We each bring different skills and experience to the equation and there's a great energy between us that drives Ripple. I did a fine art degree at the Victorian College of the Arts and that led me into the creative field. I freelanced as a creative for a number of years and then I started Evolution7 in 2000.
    Visionary

    We wanted to select top-tier charities that were recognisable, that people could instantly feel some kind of connection with. So that's why we've got Oxfam, Wateraid and, perhaps not quite as well known, Oaktree and Grameen. They all contribute to community aid. We are trying to combat some of the bigger picture issues: world poverty and inequity in developing nations. We've had a lot of demand to address the environment and we are in talks to introduce this with a suitable partner, so stay tuned.
    In terms of the user experience, we want to keep it as simple as possible. You're trying to differentiate in a society where everything is competing for everyone's attention: images, advertising, billboards, TV, internet, MySpace, Facebook, whatever. What we wanted to do with Ripple was have a clear signal that was simple and pure, and that could easily be distilled into a simple idea. I think part of the reason people respond to the program so well is that it's uncomplicated; people get it.
    Revenue raising

    There's an enormous amount of money that flows through the internet everyday in the form of commerce, sponsorship, syndication and advertising.
    Ripple is essentially tapping into some of that revenue for a good cause. It's also about capturing the power of the individual to make a positive affirmation. Everyone can make a small difference and the cumulative effect of that is we make a big difference. The advertisers love the site. There are certain types of advertiser we won't take - tobacco and gambling, to name a couple of obvious ones - but there are others that we would bar on ethical grounds. The charities also have the power of veto. They have their own mandates about what kind of advertising sponsorship they can support.
    A click a day

    With each charity, we have worked out what it would cost to provide aid. The charities have already worked out their costs and they give us their figures. Then that's divided by what we raise for each click. We can sell ads in the thousands and so we know that we might make, for example on average, one cent per click. It's quite surprising how much that equates to when you break it down into those bite-size figures, that it does equal two days of water. ?Your click has helped somebody to plant a garden in Africa'. It's connecting that very small action with a concrete difference for somebody else who might be very far away.
    Everything that is raised from this site - and we're a bit unique in this way - every cent goes to the charities. At the moment it's sustainable. I can't rule out changing in the future but that is definitely our very strong goal. We want to keep that as pure as we can. None of us is taking any income from this site. It is a contentious issue with every charity and you often see figures as high as 30 - 40% being spent on administration - we wanted to avoid that.
    Different strokes

    There is a Facebook application which is like a mini version of Ripple. It works a little bit differently, as everything on Facebook does.
    The search function was something that was introduced to help make the site more sticky. Very early on we felt that just having click-to-donate buttons wasn't enough to make people set it as their home page. Around that time I was aware Google had introduced a feature called custom search engines. So we created the Ripple-branded search engine. You can rely on the accuracy of Google results, and at the same time you're doing something good and helping Ripple. Overall you're searching as you normally would but the proceeds are going to charity - it's a win-win for little effort.
    The ripple effect

    The idea of the ripple effect is the foundation of Ripple itself. Originally the project was called ?Join the ripple effect'. We distilled that down to a single word which captures the imagination a bit more.
    You have ripple as a verb; what do you do? I ripple. Become a rippler today, all that kind of great, fun, positive stuff you can play around with. If Ripple became a verb, a kind of internet meme in its own right, I think we'd be all very happy. #
     
    • Thanks Thanks x 1
  2. GreyWolf

    GreyWolf Executive VIP Jr. VIP

    Joined:
    Aug 17, 2009
    Messages:
    1,930
    Likes Received:
    5,426
    Gender:
    Male
    Occupation:
    Artist / Craftsman
    Location:
    sitting at my PC
    @skilled - I think unless some info can be provided showing that this actually is a scam, AND that the OP should have been aware of the fact when he started this thread in January, it's a little unfair to bump a 4 month old thread to make it seem superspiderman shared something bad.

    Actually it doesn't look like any kind of scam going on here. There's info about the charity that's been on wikipedia since 2008. Usually if someone uses wikipedia to promote a scam, it's caught sooner than a couple of years. http://en.wikipedia.org/wiki/Ripple_(charitable_organisation)

    Looking at other posts by the OP leads me to think he was just sharing something he found. With all the scams going around after disasters, he might have thought people would like to see there really are some that try doing good.

    Not saying it's definately legit, but I didn't find anything right off saying it isn't.

    I only did a minimal search, but didn't find the charity on any scam watch sites. Just the article superspiderman cited, the wikipedia article, and some profile pages for the people listed as co-founders.


    I'm in charge of a website for a local charity that helps local families in my area around Christmas. I host it, design it, maintain it, and promote it free of charge, and the charity is very happy for the help. I do get some benefit for my effort, such as good reputation when I'm looking for other work. I'm also able to offer my local clients a spot on the website if I want. I just make sure they can provide something of benefit to the charity to justify an inclusion. It all works out good for everyone and helps the charity even more.

    I would be very offended if anyone ever accused me of running a scam, when in reality I'm helping a charity.
     
    • Thanks Thanks x 1
  3. superspiderman

    superspiderman BANNED BANNED

    Joined:
    Nov 12, 2009
    Messages:
    311
    Likes Received:
    62
    If you read my OP I am calling these dudes douchebags - They essentially profit from disasters exploiting them for their own financial gain. Something I would never condone and promote

    @GreyWolf - thanks for the post - Given skilled's now banned status it seems that he was just another forum troll
     
    • Thanks Thanks x 1
  4. GreyWolf

    GreyWolf Executive VIP Jr. VIP

    Joined:
    Aug 17, 2009
    Messages:
    1,930
    Likes Received:
    5,426
    Gender:
    Male
    Occupation:
    Artist / Craftsman
    Location:
    sitting at my PC
    I just saw another one of your posts that seemed pretty good, so I was surprised your rep was so low. I was looking through your other posts when I came across this one. I saw skilled was already banned so he probably won't see it, but his post just didn't seem to hold merit so I decided to reply to his post anyway.

    He's right that blackhat isn't the same as scamming, and it's best not to try profiting off of disasters. It just didn't seem to me that you were doing any of that.

    Still not sure what's up with your rep. If it had anything to do with this thread, then hopefully my reply was a little help for you.
     
  5. supwd

    supwd Senior Member

    Joined:
    Feb 21, 2010
    Messages:
    879
    Likes Received:
    460
    Location:
    1381 9th Avenue San Francisco
    How is ripple abiding by Google's TOS? Or any other advertiser for that matter....

    Please explain.
     
  6. GreyWolf

    GreyWolf Executive VIP Jr. VIP

    Joined:
    Aug 17, 2009
    Messages:
    1,930
    Likes Received:
    5,426
    Gender:
    Male
    Occupation:
    Artist / Craftsman
    Location:
    sitting at my PC
    I have no idea. I don't know anything about ripple.

    My reply was simply in response to skilled's claim that it's a scam. The way he just threw out the statement seemed a little disparaging to superspiderman. I don't know if it was intended that way, but as I said, I'd like to see something supporting the fact if he's going to make a statement like that.

    I only made my original reply in this thread to point out that the statement skilled made didn't offer anything to support the idea. It seemed a bit unfair to superspiderman if the statement was having any effect on his rep. I don't even know if that was the case or not either. Like I said, I just didn't see enough information to support what skilled posted, so I made my reply. It kind of seemed odd to me that someone would bump a 4 month old thread to make a blanket unsubstantiated statement like that.

    I don't know if ripple is legit or not, that wasn't the point I was addressing in my post. I don't think superspiderman even knows anything about it, it looked to me like he was just pointing it out in response to some other things that were being discussed back in January.

    To answer your question though, it doesn't necessarily have to be an adsense type affiliation with google. If the charity is legit, it wouldn't be out of the question to have come up with some other arrangement with google regarding the placement of a search box on the ripple page. Not saying that's an easy thing to do, but it's possible.

    Everything about the site refers to special arrangements made with the sponsors, so it isn't a matter of abiding by the standard tos. It would be a matter of abiding by whatever specific agreements that had been made with google and with the other sponsors.

    Like I said, I'm not promoting ripple at all. I never heard about it before reading this thread. They say that 100% of what they make goes directly to charities. If thats the case, then the founders aren't really trying to monetize a disaster. The minimal amount of time I looked into it, I didn't find any scam reports. The site looks legit, and the story sounds reasonable, but that would be the case either way.

    If you're actually interested in learning more about ripple, then you're probably not going to learn anything more about it in this thread. I advise you to do your own research, and decide for yourself if it's legit or not.
     
  7. MarketerX

    MarketerX Regular Member

    Joined:
    Mar 7, 2010
    Messages:
    398
    Likes Received:
    120
    These guys are definatly black hatters deep down. Kinda like the people on here that were monetizing Michael Jacksons death. There are better ways to make money that won't fuck with your karma so much.
     
  8. GreyWolf

    GreyWolf Executive VIP Jr. VIP

    Joined:
    Aug 17, 2009
    Messages:
    1,930
    Likes Received:
    5,426
    Gender:
    Male
    Occupation:
    Artist / Craftsman
    Location:
    sitting at my PC
    Well like I said before, the concept behind the site is to have a ppc site in which all of the money goes to the charities they are supporting. They're dealing with companies and charities that would most likely be able to monitor the stats. The promotions that are being done seem to be standard whitehat advertising, and it doesn't appear to be a lot of backlink building other than what you would expect from natural linking due to the advertising.

    I think that people get so used to the fact that scammers do such a good job at looking legit, that when they see something that is legit it's automatically assumed that its a scam.

    I wouldn't guarantee there's no scam going on, I just don't see any blatant evidence of it myself.

    In fact if they are blackhatters, they aren't very good at it. Most people in here could take what they're doing and create a much larger internet presence than what these people have accomplished over the last few years.

    I have a few pet projects that aren't charities, and they don't capitalize on disaster, but they are "mission to change the world" type things. I'm totally legit in my motivations with them, but when they're ready I plan to do a lot more backlinking seo, and public awareness promotion than these people have done on their project.

    Sometimes people that say they want to help make a difference, really do want to make a difference. You can't just assume that everytime you find something that it's a scam.

    You also can't just jump into supporting a charity without checking them out either. It's always a good idea to make sure that the help you're giving a charity is going where you think it is.