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Has Q&A sites been of any great benefit for local sites?

Discussion in 'Local SEO' started by sully1975, Aug 24, 2015.

  1. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    For a plumber or other local entity, would a Q&A site(s) prove any great worth? I know it is supposed to be evergreen in nature and such, but has anyone used it to ice the cake known as local? I know Yahoo has one of the main ones. I am looking mainly for home improvement in nature.
     
  2. Avid Learner

    Avid Learner Regular Member

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    Good question. Assuming your intent is to field questions from readers...

    Would there be enough participation to create a critical mass of content?

    Even Yelp doesn't attract a large volume of reviews for any one segment of business.

    If you have to create content (your own questions as well as own answers), for lack of participant questions, seems like a blog would work better. In that direction, you could insert "questions you received by customers" as a natural extension of the blog.

    Have you checked out other cities where a plumbing vendor is using a Q&A approach?
     
  3. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    I saW q&a was used for seo packages and a few exclusive Q&A products only. I figured they would act like a branding plus parasite with possible link back to one's site from across the net. But why not run a forum off one's website too?

    I don't think it could hurt, just be a waste of money.

    Terrylove has a forum for plumbing

    411plumb does too.
     
  4. Avid Learner

    Avid Learner Regular Member

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    411plumb has a more up to date looking site, with a variety of tips, buy only a few answers to specific questions, whereas Terry Love looks much more dated, but does have a robust forum.

    On adding a forum to one's website... If you have a forum, or an interactive q&a, and few people participate, it is like a restaurant with no cars in front at 5 p.m... not a good signal.

    That said, if one can drive the kind of traffic that Terry Love has on his forums, great!

    Depending on the purpose, if local site is a local business, it is a way to establish the owner as a "expert". There are alternatives...similar to 411plumb format, Youtube videos, etc. that ought to work great without having to depend on driving participation.

    It could also be added on to an authority site, perhaps one used for lead generation, and local businesses can be invited to participate in answering the q's, provide articles, advertise on it, etc..
     
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  5. Mikaelo

    Mikaelo Regular Member

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    This is an awesome option for local businesses and i'm sure it generates great traffic & leads.

    Issue is, there is a certain threshold that is needed for the big G to display the question and answer (not sure exactly what the threshold is, i'm sure it is a mixture of engagement metrics & social + a few others).

    Example of a great plumbing question & answer would be - "Easiest way to stop leaking taps" or similar. I think a blog would be a must have for the question & answer to be effective.
     
  6. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    When I see a contracting blog on his own site, it is almost never him and it is some seo subbed out garbage. Mininimum amount of words like 500 or so & some geo location in the contractor's locale. Broken a/c condensers in East Pogkepsie, NY!

    I would assume I would have to emulate a much longer article like 2k? Be an authority in my trade than a fake one subbed out on Fiverr with half dime articles.
     
  7. then051

    then051 Newbie

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    I've had great success including a FAQ section on my own websites, and using a Table of Contents model for linking within the page to it. It adds a ton of relevant content, and will often rank for a large number of related searches locally with that type of info on the page.
     
  8. mrpickles

    mrpickles Registered Member

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    is this meant for the site ? or are you referring to like fixya ?
     
  9. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Perhaps something in between....

    Q&A on a local site for a service company as well as a true yahoo answers or fixya site to reverse guest blog from but different with your sig.
     
  10. wowhaxor

    wowhaxor Elite Member

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    Go for it, definitely won't hurt.