I found it today while on stumbleupon. It's kind of cool. It is a link social network. You basically build a board like on pinterest and then you can add links to it with categories. For exmaple here is one of my boards: https://www.papaly.com/Apple/4K7b/MovieCloud It's actually pretty neat. The website looks brand new, but I have a feeling it's going to become huge fast. I checked the statistics of this site and it's tiny. I guess the website is like Reddit but with a pinterest style.