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Has anyone ever attempted to manipulate CTR on the SERPS to boost rankings?

Discussion in 'Black Hat SEO' started by ext3cy, Mar 27, 2012.

  1. ext3cy

    ext3cy Registered Member

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    So I am a full time SEO and I was looking at several of Google's patents today and I was able to confirm some interesting items.
    • Google has patented the ability to rank a website based on CTR, to what degree is still a mystery
    • Google has patented the ability to rank a website based on the CTR of the ads on your webpage
    • The freshness of your backlinks and their backlinks is very important and may be more important than total number of backlinks a site may have.

    I was reviewing these with some coworkers and these are some of our findings. Let me know your thoughts and if anyone has used something like AMazon Mechanical turk or other services to influence CTR and so on and so forth.
     
  2. acotut

    acotut Elite Member

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    So you want to say that google gives a higher ranking for a site that's getting a higher CTR then the competitor?

    Anyway,I do think that sending traffic to a new website will help ;)
     
  3. azguru

    azguru Elite Member

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    Are you talking about the CTR of their ads or the Bounce rate of the site?
     
  4. deviatus

    deviatus Power Member

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    To manipulate this you simply need a multi-threaded bot with proxies. You could improve your CTR on the search results, and your bounce rate.

    The only question is whether G can and does separate some or all proxy searches from their calculation.
     
  5. ext3cy

    ext3cy Registered Member

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    Yup thats exactly what I am implying. Here is a quote from their linking patent:

    "6. The method of claim 1, wherein determining time-varying behavior of links pointing to a document includes:

    determining a freshness of the document based, at least in part, on the time-varying behavior of the links pointing to the document; and
    wherein generating a score for the document includes:
    scoring the document based, at least in part, on the freshness of the document.
    7. The method of claim 6, wherein determining a freshness of the document includes:

    determining that the document is fresh when there is an increase in a rate or number of new links of the links pointing to the document over time.
    8. The method of claim 6, wherein determining a freshness of the document includes:

    determining that the document is stale when there is a decrease in a rate or number of new links of the links pointing to the document over time.
    9. The method of claim 6, wherein determining a freshness of the document includes:

    determining the freshness of the document as a function of a freshness of the links.
    10. The method of claim 6, wherein determining a freshness of the document includes:

    determining the freshness of the document as a function of a freshness of linking documents containing the links."

    Source: http://www.google.com/patents?id=kqCBAAAAEBAJ&printsec=abstract&zoom=4#v=onepage&q&f=false

    There are tons more too if you search using the Google Patent search tool. I like that idea of sending a new site traffic yea : ) but wouldn't it only really help if that traffic was funneled through a search engine to get there?

    I do find that SEO is much easier when you have a paid traffic source also running on the website. I think it may be safe to say Google is just monitoring your website any way they can whether it be chrome, cookies, Google analytics, android, or the google toolbar. They will use that data to see if your a popular website and possibly bump your freshness score up.
     
  6. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I think someone made some program a while back that goes to the search and clicks your link with proxies. From what I remember the change in rankings were 0.
     
  7. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I have tested it in the past but wasn't able to get any increases as a result.
     
  8. xoskillet

    xoskillet Regular Member

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    I'm not an seo guy so I may be in over my head here.... but...

    [IF] it helps you in the serps for people to click on your link there [THEN] could google tell if their link was clicked from somewhere else?

    Example - you google blackhatworld and it shows you the bhw link, and if you inspect that link you see that it is a google tracking link...

    Code:
    http://www.google.com/url?sa=t&rct=j&q=blackhatworld&source=web&cd=1&ved=0CDQQFjAA&url=http%3A%2F%2Fwww.blackhatworld.com%2F&ei=9xhxT5CVJOHVsgK39-2-Dg&usg=AFQjCNHfh3RgOSI3CHpv866JyKRphvrbgg&cad=rja
    So, if you click on that link, it is supposedly telling google that you were found in the serps and the person clicked through to you, which if I understand the theory above, then this would make you more appealing to google... is that correct?

    If it is correct, then it seems that you could put a clickjacking page up thats trafficed, and google would see a large increase in demand and association of specified keyword in the serps for you and promote your site accordingly.

    Naaaaa.... this all sounds to easy, I know I have this all wrong.
     
  9. ext3cy

    ext3cy Registered Member

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    Clearly there is some twist involved. There are too many instances where a high bounce rate is completely normal and so is a high exit rate. I would also think that google is applying the same fake click detection they would run on their advertisements if they were using this data in their algo. So your proxy clickers would not work very long. I think CTR may directlly affect your freshness score and that may or maynot impact your rankings depending on the type of keyword you are ranking for. Many keywords do not need freshness to have the top ranking site be useful.
     
  10. hurn

    hurn Power Member

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    YES ctr will help you can change the CTR by changing meta tags. But some time I had experience with ranking drop by changing tags.
     
  11. DamageX

    DamageX Elite Member

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    Manipulate, no. Increase it naturally, yes. Working well.
     
  12. Starcodes

    Starcodes Regular Member

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    dude i think what your looking for is exactly what has been done here
    http://www.seomoz.org/blog/experiment-google-rankings-w-search-volume