I have been monitoring a couple of my clients websites and rankings. I have seen a lot of my client's competitors that have exact match domains or exact match plus another word added. Move up all the the first place. I look up there keywords there ranking for. I come to find out they don't have many links at all and there onsite optimization is horrible. Anybody come to find this as well? If so do you have any idea if this will stick or if this will fade?