Hi guys. I know this may sound pretty basic to some of you. But as i keep reading about google algos changes, how now mass inbound links (spam) harms ranks , and all the things about content being king, i wonder how really true it is . For example: Lets say i have a business page ranked in page 2 in google SERPS .. Let say ive gone all the way up using nothing but good old white hat seo, great content, updated, great onsite seo. If instead of trying to speed things up by creating thousands of links to my site in a constant basis, since yeah, it will do HARM (so everybody say) .. i just hire 10 different services.. spend some money and do that to the domain name of the sites that are ranking above me (competition, page 1 serps). Im am not saying here this is something i intend to do, im just trying to understand if link building that way will really harm sites , make no difference or really benefit them. I mean, wouldnt a lot of people will be link spamming the hell out of their competitions domains to see them drop ? ... Even more important in sites that are in niches that DO no create natural organic links in a huge quantity (like media and news sites) Thanks for helping me clearing this up!