In short, what would be the damage done to a site if it unknowingly had the robot meta tag set to "nofollow" ? To be clear, this is the header meta tag that tells search engines to not follow ANY links on the page. This isn't the same as rel="nofollow" which tells search engines to not follow individual links (so as to not pass link juice) Ok so for some background, I just took over a site that has struggled for a long time to rank in SERPs despite being 4 years old, interesting and unique content. No blackhat SEO, either. For the past few days I have been going through the site, and all the programming. Lo and behold, I found the "nofollow" meta tag in the code. I am assuming this prevented search engines from following ANY links on the page, including important internal links like menu links, sidebar menu links and "recent post", etc. links.While perhaps not as devastating as unknowingly having "noindex" set on all your pages, but I am guessing "nofollow" for all the pages is pretty bad.I got it fixed and now the robots meta tag is "index, follow". Do you think I see more rankings and visitors once the search engines crawl again and notice they can actually follow all the links?