Site- Pretty much launched in January last month. Oil Niche Income- Site does make income via 2 ways, Indeed and Adsense. Income via Indeed is minimal at this point. Adsense revenue is, complicated. So here's the dilemma. I'm trying to get a value on a site that I will be flipping. Sure it could just run as an auction and we could let the buyers tell me how much it is worth. But, it would also be nice to be able to put a buy it now price on it. Problem is, I don't want to leave money laying on the table. The site is fairly new, which makes people scared to invest. My problem is the overall valuation. My site, the numbers are like this. First month was like 48k uniques, not organics obviously. Traffic is purely driven by Facebook. I have a Facebook page that is related to the Niche that I've been building for maybe a couple years now slowly, and it has reached about 6k people. The official Facebook page for the site has about 400 people and is growing every day. I haven't bothered with twitter just yet. I also have a group on Facebook that is just under 1k, all the pages and groups are related to the same niche as the website. The website is a job site. The social media creates strong engagement, especially the page that has been built over the last 2 years. zfor some reason, over the last month I've been creating viral content. When I create a new post for the site I share it on Facebook to the pages and groups and also to a few Facebook pages out there that are in the same niche and it gets shared all over the place. Anyways, In a day where I create an article and it gets shared around like today for instance, the site is making anywhere from $150 to $200+ a day in advertising. The site will get over 50k people to it for the day. If I don't create a news story and share it, we don't make much money at all because the site isn't ranked yet. This process can be repeated day in and day out. Thing is, when you create a listing at an auction site, your stats are verified right there, and that immediately sets the pace for pricing the site. So say the site gets to auction and it says its making $350/month with maybe 50k uniques, it's getting a going rate for X amount of dollars and is going to be hard to persuade buyers to pay more. What do you do when during the auction you're still working on the site, knowing you can make money off adsense until it sell, and the income keeps increasing? How do you get the buyers to pay more? How can you set a buy it now price? Maybe I shouldn't even sell it I dunno. But it's got a heck of a domain name, one of the best names left it's niche. I couldn't even believe it was open. So, the auction price now has to be based on great value of a domain name + income, and income that fluctuates.