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Happy Birthday to The App Store ~ Is It Really 'Full Of Zombies' Should Developers Beware

Discussion in 'BlackHat Lounge' started by Goal Line Technology, Jul 10, 2013.

  1. Goal Line Technology

    Goal Line Technology Senior Member

    Dec 30, 2011
    Likes Received:
    [h=2]Happy 5th Birthday to The App Store :)[/h]
    Apple's App Store is populated by many "zombie" programs which get next-to-no downloads, new research suggests.

    Figures from tracking service Adeven indicate over two-thirds of apps in the store are barely ever installed by consumers.

    However Apple has said that 90% of all apps in the marketplace - which is marking its five-year anniversary - are downloaded at least once a month.

    Apple boss Tim Cook said the store had "fundamentally changed the world". Speaking to app developers at the firm's recent developer's conference,
    the chief executive said: "Customers love the buying experience and they love your incredible apps.
    And they have now downloaded 50 billion apps.

    "That's a lot of zeros and a truly staggering number."

    But according to Adeven the size of the US firm's app store, which has about 900,000 products, has left many developers struggling to get noticed.
    "579,001 apps out of a total of 888,856 apps in our database are zombies," the analytics firm said.
    It defines zombies as apps which never appear in Apple's master-list of the most downloaded apps worldwide, a chart which runs to over 300,000 places.

    Top apps of all time

    The App Store's most popular paid-for iPhone apps ever are:

    1. Angry Birds
    2. Fruit Ninja
    3. Doodle Jump
    4. Cut the Rope
    5. Angry Birds Seasons
    6. WhatsApp Messenger
    7. Camera+
    8. Words with Friends
    9. Tiny Wings
    10. Angry Birds Space

    The most popular free iPhone apps are:

    1. Facebook
    2. Pandora Radio
    3. Instagram
    4. YouTube
    5. Skype
    6. Words With Friends Free
    7. The Weather Channel
    8. Twitter
    9. Temple Run
    10. Google Search
    Source: Apple

    "We can't say exactly how many downloads they have - Apple doesn't reveal this - but it is very small."

    Adeven's research follows on from another survey conducted by Pew Research Center's Internet & American Life Project.
    It indicated that some 68% of smartphone owners used five or fewer apps on a weekly basis,
    with many of their other "impulse" buys losing their appeal almost instantly.

    Zombies aside, the launch of the App Store in 2008 is widely regarded as a game-changing moment for how we consume technology.
    It has inspired other companies to follow suit, with Google, Microsoft and Blackberry among those to have launched their own stores.
    Apple says it has paid out $10bn (£7bn) to app developers - three times more, it boasts, than all the other app stores combined.
    The "app economy", as it has become known, has also been responsible for disrupting the video games industry.
    Companies such as EA have shifted to offering downloads of many of their titles for free,
    and make money through in-app purchases for power-ups and other add-ons.

    Those that do charge an upfront fee are still relatively cheap.

    In particular, the popularity of Rovio's Angry Birds - which has made millions through franchising and merchandise sales -
    has made other games developers stand-up and take notice,
    and to consider if the established model of charging $50 or more for console and PC titles could become a thing of the past.

    Even so, the development has not been without controversy.
    Apple, which takes a 30% cut of all sales through its online marketplace,
    was recently forced to offer refunds to parents who had found themselves with unexpectedly high bills as a result of in-app payments by their children.

    App developers beware :)