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[GUIDE] Ranking YouTube Videos on YouTube and Google

Discussion in 'YouTube' started by takers, Aug 19, 2013.

  1. takers

    takers Regular Member

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    Hey what?s up BHW, I decided to create this YouTube SEO guide after reading so many questions related to ranking YouTube videos. I know that there are tons of articles online and within this forum about this topic, but I wanted to create a thread that combines the most important aspects to ranking YouTube videos. Now let?s get straight to the point.



    On-page Optimization


    Title, tags, and descriptions

    Your title, tags, and description, plays a crucial role in your video?s ranking. If your video meta data is not optimized correctly, then you will not rank at all. Your title should be less than 70 characters long, include your keyword as close to the beginning of the title as possible, and compelling enough to grab a viewer attention. Keep in mind that your title will be the clickable text on Google?s search result pages.

    There is no certain number of tags that you should use for your video, but I try to stay between the 10 to 30 tags range. When writing your tags, you need to include you main keywords first, followed by LSI and related keywords. YouTube?s algorithm uses a video?s keyword tags when determining the video's ranking.

    The first 2 - 3 sentences of your description are very important. This is the portion of your description that will be visible in search results and ?above the fold? on your video page. Include your main keyword and your links here. Your description doesn't have to be ridiculously long, but I have notice that a description between 100 ? 500 words have worked best for SEO purposes. Keep your keyword density under 5% and you should be fine.


    Caption and transcripts

    If your video contains spoken audio, then YouTube will auto generate a video transcript for your video. This auto generated transcript normally doesn't make sense and will not be indexed by Google search engine. Add a transcript to your video by clicking the caption tab in your video manager, click on the add caption button, and type all the words that are spoken in your video, into the video transcript box.

    Google and YouTube index the content that you provide for closed captions and transcripts, so try to include your keyword throughout your spoken content. A lot of marketers don?t provide custom transcripts and evidently miss out on the huge SEO benefit that it offers.


    Retention views and ratings

    High retention YouTube views became very popular after YouTube changed its algorithm last year. Today, YouTube rank videos that keep viewers engaged, higher then videos that are quickly clicked away from. This is why the popularity of mobile views dropped and high retention views rose to fame.

    Your video retention rate is the same as a website's bounce rate. The longer users stay on your video, the higher the audience retention rate and the higher your video ranks. When trying to trick YouTube?s algorithm into believing that your video is interesting and needs to be rank higher, you would need to make it seem somewhat believable.

    Google is smart enough to create an algorithm that won?t be tricked by a video that receives 1 million retention views and 0 likes, 0 subscribers, 0 favorites, and 0 comments.

    The amount of views and ratings that you need to rank higher in the search results, varies depending on what niche you are in. Take a look at successful videos created by other people in your niche, and try to replicate the amount of views and rating that their video received.

    For instance, if your competitor?s videos receive on average 10,000 views, 100 likes, and 15 comments per video, then you should try to stay within that range. As I said before, this number depends on what niche you are in. A video about auto insurance in Buffalo, NY should not receive 900,000 YouTube views in 2 days unless it?s a Geico commercial.


    Off-Page Optimization



    Building backlinks like its 2005

    A lot of people will tell you to just blast your videos with 40,000 Scrapebox comments and sit back and enjoy your high rankings. I took that advice last year and I?m still waiting for my video to show up in the search results. Here are a few things that worked for me:



    Link Pyramids

    If a 3 tier link pyramid can take a new website from N/A to page 1, imagine what it can do for your YouTube videos. YouTube videos can take far more abuse then a brand new website can. When building links, I tend to use my main keyword as 60% of my anchor text and related keyword for the other 40%. You should not do this with a website, but when it comes to videos I don?t really worry too much about anchor text diversity.

    Your first tiers can consist of a combination of web 2.0?s, social bookmarks, forum profiles, web 2.0 profiles, high quality comments. Your 2nd and 3rd tiers could be anything that you would normally use for 2[SUP]nd[/SUP] and 3[SUP]rd[/SUP] tiers (i.e., wikis, social bookmarks, Scrapebox blast, Xrumer blast ).

    As always, the amount of links that you will need to rank on page 1 will depend on the niche that you are in, and the competitiveness of that niche. Some videos will only need good on page optimization to rank and other videos will need thousands of high quality links behind it to reach page 1.



    Video Embedding

    A lot of people forget that YouTube videos can be embedded within articles and tend to miss out on the benefit that embedding offers. When you embed a YouTube video, you are providing a link back to your video.

    Embedding also signals to YouTube and Google?s algorithm that your video is interesting enough to be shared among others outside of YouTube. Video embedding is perfect for YouTube SEO because it provides backlinks and social signals at the same time.



    Social Media Optimization



    Do social signals help with my video rankings?

    Yes, yes, and yes. From my own experiences I notice that social signals such as Google +1?s, Facebook Like?s, and Twitter shares, speeds up the time it takes to rank a video. Google +1?s is obviously the most important social signal out of the bunch since it is own by Google.

    Your video should receive social signals during the same time you are sending retention views and ratings to it. Remember to make it look believable. 20,000 Facebook likes for a video that only received 5,000 YouTube views is highly unlikely. Use website such as Ahref and Sharedcount, to check your video?s social signals.




    Summary

    On page optimization is just as important as off-page optimization. Unlike brand new websites, you have more freedom when it comes to SEO for YouTube videos. This does not mean that you should blast your videos with spam, but instead use effective backlinking strategies that focus mainly on your targeted keywords.

    Social signals are not as important as on-page and off-page optimization, but it does speed up the process of your video being rank for keywords.

    I hope I answered any unanswered question about SEO for YouTube videos and I encourage anyone to ask questions or correct me on any mistakes that I may have made.




    -Takers
     
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  2. OMGWTFISTHIS

    OMGWTFISTHIS Power Member

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    Ah, exactly what I needed. I'll leave this page up and read it once I go poop. Be righttt back!
     
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  3. krishnacode360

    krishnacode360 Power Member

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    ya well formatted post . Complete guide to rank videos. Even a noob can rank a video if he follow this guise.
     
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  4. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Excellent tutorial, anybody trying to rank youtube videos should book mark this

    +5 rep for your efforts
     
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  5. BigBadW

    BigBadW Junior Member

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    Great share really, would be great to add an addition: How fast we need to boost our videos? I mean you can buy 100k views the same day you upload your video or maybe there is some time techinique when everything is added little by little and it gaves you a better boost or safety by youtube.
     
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  6. lmxftw

    lmxftw BANNED BANNED

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    good enough read... now maybe people would stop asking this question ten times a day...
     
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  7. winosergio

    winosergio Regular Member

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    Good work, it couldnt be better explained.
     
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  8. wh1737163r

    wh1737163r Newbie

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    This thread is really helpful for YT newbies like me. I found it really insightful. Bookmarked and I'll check from time to time to see if anything new is added. Thanks!
     
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  9. takers

    takers Regular Member

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    Any software that's used for website link building can be used for YouTube videos (i.e., Senuke, GSA, Ultimate Demon). You can embed your video within articles that you post on web 2.0 sites like Blogger, WordPress, and Squidoo.
     
  10. hiatus

    hiatus Regular Member

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    By "Twitter shares" you mean Retweets?
     
  11. takers

    takers Regular Member

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    Yep, that's exactly what I meant.
     
  12. netcelal

    netcelal Senior Member

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    Excellent Guide, thank you for this great share
     
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  13. SEORasta

    SEORasta Senior Member

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    good guide...thanx for it
     
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  14. OMGWTFISTHIS

    OMGWTFISTHIS Power Member

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    Quick question, I figured you could answer this rather than me making a stupid thread for it.

    For Facebook likes to your Youtube video, how exactly do you push them towards your video? I mean, do I post the video on Facebook, and then they consider them "Facebook likes" as in post likes? Or do I embed the video onto a website and push Facebook likes to the website, and it will then link them to the video? I just need some clarification on that. D:
     
  15. takers

    takers Regular Member

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    After you share a YouTube video in a post on Facebook, Facebook gives you the option to like, comment or share the video. If someone liked the facebook post, then the like will go towards the video.
     
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  16. OMGWTFISTHIS

    OMGWTFISTHIS Power Member

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    Thank you for the info, sir. While we're on the topic - how does this work for Google plus ones? :eek:

    Edit: Derp, that'd be via the Google + share icon within the "Share" tab of the video, correct? I thought circles were different. 8|
     
    Last edited: Aug 19, 2013
  17. tyse5

    tyse5 Newbie

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    yep another great share i would also put a +1 to an addition to this tut...:p
     
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  18. Rua999

    Rua999 Power Member

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    No need for tiers in my experience.. just plain blast them
     
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  19. takers

    takers Regular Member

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    Google+ is similar to Facebook. When you post a YouTube video on Google+ you will have the option to +1, share, or comment on the video. Google+ circles are groups that you create on Google +. For instance I may have a group called "Family" which consist of only my family members, and another group called "friends" which consist of only my friends.
     
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  20. anilpendu

    anilpendu Jr. VIP Jr. VIP Premium Member

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    excellent guide :)
     
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