[Guide] Making the most of internal link building

No, that sounds like the perfect setup. Just be careful that you do not destroy your KW anchor density, maybe vary the anchor text in the content if you use exact match in the nav bar.

Make sense?

thanks a lot for sharing?

is it possible to have #anchor in menu links? would this be seen as unique/own link?


eg
bats.com/bats#
for menu

and
bats.com/bats
as the article link

thanks in advance!
 
Hmm thanks great idea. How about if the first link is the logo and the second in the menu has your keyword? Should I nofollow the logo link?

Wouldn't your logo normally just link to your home page? Thats what I do on all my sites where I have a logo link.

thanks a lot for sharing?

is it possible to have #anchor in menu links? would this be seen as unique/own link?


eg
bats.com/bats#
for menu

and
bats.com/bats
as the article link

thanks in advance!

I mentioned a few alternatives earlier in the thread.

thanks for share this awesome guide @fasttrak

Your welcome.
 
Something I use to bypass the first link count issue is playing with the anchors (not anchor texts). So, I would use http:/website.com/bats in the link from the menu and http:/website.com/bats#types inside articles; something like <a href="http:/website.com/bats#types"> wood baseball bats types</a>. Just make sure you put id="types" inside the tag (probably an H3 or H2) containing Types. Something like that <h3 id="types">1. Types</h3>. So, this way you have actually two links, with two different URLs poingting to the same page.

  • <a href="http:/website.com/bats">Bats/a> the menu bar
  • <a href="http:/website.com/bats#types">wood baseball bats types</a> - link inside posts

A funny thing I discovered (in Google Search Console) is that Google actually indexed URLs containing # (http://website.com/bats#types). Also, another benefit is that Google displays that URL containing # in SERPs to help visitors jump directly to that section, 1. Types, let's say. So, by indexing the URLs containing # I assume that Google is seeing them as unique URLs, so the links containing them are also considered unique.

Another option is to place the navigation area somewhere in a sidebar that appears after or below the main body area (the main body of your articles). This way, the links used for navigation will always be read/crawled the last. You can check this very easily by reading the source code of your pages. I am not a front end developer, but I assume there are some CSS tricks that can help you to put/insert the navigation elements below the content in the source code but do display them in some more visible areas.

Here is good article touching this topic https://moz.com/ugc/3-ways-to-avoid-the-first-link-counts-rule

The sidebar concept is what I am using. With bellow accordion menu plugin it works really well and you have everything organized and looking cool even if you have a big niche site.

I always had in mind the first link concept for onpage Seo. It is funny how a page or post climbs like hell once you set a good contextual internal link.

Cheers
 
I am using category in menu item and the category is set to no index. Do i need to put it on ?
 
Interesting, man - great tips.

So, how would one go about designing their menus and sidebar, then?

Menus for the main money pages, and sidebars for supporting SILO pages?
 
The sidebar concept is what I am using. With bellow accordion menu plugin it works really well and you have everything organized and looking cool even if you have a big niche site.

I always had in mind the first link concept for onpage Seo. It is funny how a page or post climbs like hell once you set a good contextual internal link.

Cheers

Internal links make a huge difference to rankings. The trick is getting them right and not over optimising your anchors.

Great share Thanks for posting Informative post..

Your welcome, glad it helped.

Nice share, always appreciated :)

Thank you, hope it helps you rank a bit easier.
 
thanks a lot for the share. looks like I need to make modification here and there at my site
 
Many thanks for the good and detailed guide @fasttrak. I made a test based on it on a content-rich test page (travel niche) and would like to share the results with you:

Initial situation:
  • the site is completely white-hat, so there are only a few backlinks (hardly to the start page).
  • only the category pages are linked in the menu.
  • most visitors do not come via the homepage or the category pages, but via the inner-pages (presentation of destinations in a certain region (region = category page).
  • with the inner pages I rank for most keywords between position 5-10, with some also on 1 or 2, with others on 15.
  • with the main keyword (name of the country) I rank on position 14.
  • on the homepage I had links to many inner-pages, some also double. But the first links always was a CTA element with anchor Texts like "more information".

Test:
  • on 01.05. I added a text of more than 1.000 words to the homepage and linked to almost all inner-pages in this text. This new text is located above the CTA elements.
  • in other words, the first link anchor texts are no longer "more information" but the Keywords.

Results:
  • after 10 days the rankings for the inner-pages have not changed at all. Also the recent Core Update has not caused any changes so far. A few keywords went up or down a place or two. Just like before.
  • my main keyword from the start page fell from 14 to 32 immediately after adding the new text and is now at 28.
  • I don't know if it's because my site has hardly any links to the homepage but the link-juice is rather done by linking the inner-pages, but I haven't felt any positive effect of the first link anchor text 10 days after the change.

I'll give you an update once the rankings change.
 
I read a study by MOZ where they referred to the link in the body as the 1st link.

Also, I am wondering do we really lose all the value of the internal links if our nav bar is ********?
 
I still find it difficult to digest this trick if I may say, meanwhile I mostly use categories in my nav bar, and the trick I do there is the slug trick.

If my main keyword is baseball for example, and my category name is ball but I want to rank for baseball.

Instead of mydomain.com/category/ball
I change the slug to baseball
And it appears as mydomain.com/category/baseball

Does it make any sense
 
I wouldn't agree 100% with this. Google looks at search intent and not just keywords blindly. The Google of today is smart enough the know the difference between the content of a page and the navigation.
 
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