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[Guide/Journey] Facebook for Dummies (Made for newbies, by a newbie)

Discussion in 'FaceBook' started by BlaqReaper, Nov 8, 2011.

  1. BlaqReaper

    BlaqReaper Junior Member

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    Hello!

    Recently I've been getting into Facebook PPC and learning everything I can about it. Since most of the knowledge I've learned through BHW, I feel like it should only be fair that I record my journey and provide a semi-guide so people starting out don't make the same mistakes I do.

    Disclaimer: Am I a pro? No, not at all. But I am seeing success through my efforts and I want to share what worked and what didn't work. And as a fairly new advertiser to Facebook, I can provide a newbie perspective.



    Why Facebook?

    Originally I was deciding whether to do Adwords or FB, but eventually settled on FB. The reason was that I do not have the $$ to compete with the big boys in Adwords and being new to PPC, I feel FB would be easier competitor wise. Now, don't get me wrong, Adwords is great, but FB definitely has it's advantages.

    So what are the advantages? In my opinion FB has a very good system on targeting your ads. When people initially sign up they have to fill out their interests. Here's an example:

    hxxp://i.imgur.c0m/BWTH7.jpg (Can't post pictures or link them yet. Replace xx and 0). Now looking at his profile you can tell he's a music fan that listens to all sorts of pop, but has interests in classical. It also seems he plays the violin.

    One thing that I feel people do not mention enough is you have to make sure what you're goal as an advertiser is when using Facebook and MORE IMPORTANTLY the people are you are advertising to.

    Advertiser:This is pretty obvious: to make money. But you have to ask yourself, are you in it for the long-term or the short-term gain? By short term I mean, advertising a CPA offer, while for long term you would build a fanpage, build up a list, and then use that list to promote products of their interests. Facebook can help with both, but long-term (from my tests) is definitely more easy to do.

    User: Now here is the most important thing you have to consider and understand is Facebook is not a platform for you to sell things. It simply doesn't work well. Whereas with Google, people are looking for reviews and recommended products, people on Facebook are socializing, connecting with friends, or sharing what they like. It is crucial to keep that in mind.

    Now Let's Begin

    Obviously, if you haven't you're going to want to make an account (yes this guide is that newbie). In fact even if you do have an account, make another one. Facebook likes to ban and it would suck to have your main account banned. Once again- do not use your main account to advertise. Now if you already have a niche in mind to target, it would be good for you to fill in your interests as that niche. For example say your niche is dog lovers, put your interests as poodles, german shepards, pitbulls, etc.

    Pro-tip: The dog market is saturated at the moment and is resulting in a lot of bans. In fact pets in general at the moment are pretty hard to get into.

    Now you have your advertising account you're ready to move to the next step. Setting up ads, billing, and payment.

    Facebook accepts PayPal,but requires a credit card too. Don't think I need to explain much here. HOWEVER, for new accounts (like the one you just made) are allowed to use $50 ad coupons. You can find these for cheap here or on E-bay (~$2.99). There is absolutely no reason not to buy them, unless you enjoy losing money...

    So once you have your account and billing set up, it's time to go make some ads and earn money! Now remember, I previously said: you can try to make fast money on Facebook, or go for a long-term strategy. I'll cover both as I have a current fanpage and promoting CPA offers, but I can already tell you my fanpage is doing much better (but I haven't monetized it yet :X). For now, I'll cover CPA offers since most people are impatient and want money right away.

    KNOW THESE SITES

    Actually, regardless of what approach you want to take, there are three websites I highly recommend when deciding your niche. It kinda sucks that I can't link yet, so I'll just name them:

    pagedata.appdata(dot)com

    quantcast(dot)com

    Google Insights

    Choosing Your Niche
    Unlike making a website, you're not looking for golden keywords, exact domain matches, etc, because for now you aren't trying to rank in any search engine. Instead, put yourself in the shoes of a Facebook user and think what's trendy and popular or what's easy to share. Now the best topics would be those that have both CPA offers and long term fanbase so you can build both a fanpage while still throwing out some CPA offers. If you have no idea where to start, head over to pagedata. In my opinion, it's the least useful of my recommended sites, but still take a look. It shows the weekly and daily growths of Facebook pages. If you're promoting CPA offers you can see what's "hot" right now and if you plan to make your own fanpage, you can also get some ideas. I like to look at the daily gainers, choose a category that I'm interested in and look at fans 1-10k, or 10-100k. The higher ones in my opinion have too much competition.

    Now remember, most CPA offers only accept US residents and a lot of pages are foreign, so use pagedata as INSPIRATION, not a way to copy ideas.

    Now I'm not going to reveal the current niche I'm in, but I'll give a good example. I tend to go for current or even approaching trends rather than build on old ones since competition is smaller and there's a better chance to build a fanbase. For instance video games is a good niche for me as I am quite a gamer myself. In my opinion, it's pretty important to pick a niche you like or are at least somewhat interested in (unless you plan to solely promote CPA offers directly). Building a fanpage requires content and without some decent content people will just go be fans somewhere else.

    Now there's a couple of reasons on why I chose video games (besides being a gamer).

    1). There are a lot of CPA offers revolving around games.
    2). Gamers are passionate about their interests and like to join fan pages.
    3). Gamers socialize online a lot and well Facebook is a place to socialize.
    4). There is long term gain for targeting gamers (Amazon products, affiliate marketing, etc).

    So with a broad niche set up, I want to narrow my audience even further when using my ads. There are a couple of high profile games I can think of such as Mass Effect 3, Skyrim, GTA V, Guild Wars 2, and so on. If you want less competition you could target promising iOS games, independent games, etc.


    Before I go on to my next step, let me explain what the bigger picture is. As the saying goes "not seeing the forest for the trees", it's easy to get bogged down in the details, and forget the overall goal.

    For Facebook, the goal is to get ads that not only convert well, but also a low CPC rate (the magical 1 penny clicks).


    What that means is, you have an add that only costs 1 penny for a user to click, which basically gives you the most bang for your buck. A dollar will get you 100 clicks for instance. And with a super targeted ad, I'd say 80% of those people will become fans of your fanpage, while a lot lower percentage will sign up for the CPA offer.

    Now with that in mind, the goal is to find the correct place to target your ads. Now, I said, this is both a guide and a journal. So I'm going to pick a real example to target and will show you my progress. I already have one successful ad campaign running at the moment so wish me luck on the next one ^^.
     
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    Last edited: Nov 8, 2011
  2. daisy447

    daisy447 Regular Member

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    Do you still get one penny clicks, people here tell that one penny is not possible now a days unless the ctr in 1% which is insane....
     
  3. BlaqReaper

    BlaqReaper Junior Member

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    Yup ^^.

    Proof: hxxp://i.imgur.c0m/QJltu.png

    However, I've only gotten it once so can't tell if it's a stroke of luck or not. Also, don't know if the momentum will continue. It's also a fanpage, not a CPA offer. CPAs are really hard to get low cpc in my opinion.

    I'm letting this fanpage currently run it's course and am trying out some CPA offers too. Will get back with some results.

    One important thing for people who make fanpages. Make a dummy account and make him admin of all your fanpages. One of my accounts was deleted and I lost 4 fanpages that I had tried to develop. Luckily, this one was one I had invited my other account into literally an hour before. I was then able to continue on like nothing happened. Now I've made a dummy account that I don't touch for anything so it won't get banned. He is admin in all my fanpages and can pass it on in case one of my guys gets banned. Additionally, make fanpages you can monetize later (aka products available on Amazon/Clickbank/other affiliates).

    Also, make your fanpage a website. I heard that from a friend. Say you have Iron Man 2 The Movie, fanpage. Call it like I love Iron Man or Iron Man 2 Fans. That ways if/when you reach 50k fans, simply register a domain name and Facebook would have a much harder time taking it away from you.


    Currently working with a CPA offer and trying to see if it will give good results. Awaiting approval of the ads (using iframe method).
     
    Last edited: Nov 8, 2011
  4. BlaqReaper

    BlaqReaper Junior Member

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    Just woke up:

    My fanpage has two ads currently one at 0.02 per click and the other at 0.07. It's a pretty trendy/hot topic and targeting only ~10k people so ctr are high.
    On a side note: Yesterday my second ad was at 0.14 cpc and it was underperforming. I decided to switch the picture and now it's at the current 0.07. I know it's been said to death, but images do matter.

    My CPA offer ad just got approved and did not have much views yet to collect enough data. One of them seems promising thought.
     
    Last edited: Nov 8, 2011
  5. uditbhansali

    uditbhansali Regular Member

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    Occupation:
    Ask your mom
    You said "Don't use your real account".. How do you get your ads approved from a fake account, what about proxies and your IP?
    Did you use your name to create a fake account?
     
  6. killacam127

    killacam127 Newbie

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    pm me please im confused on the long term method
     
  7. BlaqReaper

    BlaqReaper Junior Member

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    Yeah, I have a real account since I'm in college and I never use that to make ads. I don't do proxies and stuff and so far I haven't had any trouble. One of my accounts got banned for using a different name, but I have 2-3 and so far they all are fine. I even use my name when I use a CC since one CC can be used for a certain number of accounts.

    Also, I don't use my real name.

    I didn't have time to fully write out a long term method (since I myself am pretty new but am trying it out)! Essentially I feel cost vs performance wise, it's better to create a fanpage, especially something hot and trendy and then you have a list of followers that have a specific interest. For instance, you could make a fan page for Avengers the Movie and target specific groups of people who like comics, Iron Man, Marvel, etc. With very specific targeting, your cpc can get extremely low (hence cost effective) using cpm. Then you'd build a fan site or you may have a video site+content lock, or promote amazon affiliate products. I guess what I'm saying is using Facebook as building another reliable traffic source.
     
    Last edited: Nov 8, 2011
  8. BlaqReaper

    BlaqReaper Junior Member

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    Midday Update: Original ad, still going strong. Fishing one was not converting. I think linking directly to CPA offer is a bad idea (this is in my experience once again). I had success forming fanpages so will work with my strength :).

    Set up a fanpage to promote a current offer and see if the conversion rates are higher.

    Guide to Getting Ads Accepted


    Alright, it seems like a pretty big problem for some of the people here, but I never had any issues with getting ads approved. Here's some tips and hints:

    1). Don't sound spammy. It won't work. Even if you do get past the Facebook approval team, it won't get conversions. So nothing like FREE IPAD. In fact, don't use all caps either.

    2). Don't lnk to the direct offer. Either create a fanpage or use iframes. Say I'm promoting a free video game. My title would be "Modern Warfare Fan?" Click here to get it now! <--keep the description short and a strong call to action. Then link it to a site that you host, something that looks credible because people can see external links. So a awesomefreestuff.tk, won't really work. Make html page and iframe Gamespot's pre-order to MW3. Now once it gets approved, simply go to the iframe and change it to your CPA offer. Simple.

    3). Fanpage: Make a fanpage (it takes merely minutes). Get the static HTML app and put your offer in there (remember Facebook is limited to 520px width), so you can make a landing page and link it to your CPA offer. Edit the page and go to app options and rename the tab something like Win Gift Now or Free Sample/etc. Once again, don't do a static HTML page until after your first ad is approved.

    4). Now here's something very interesting: When you get one ad approved (might take minutes-hours), it is very very simple to get similar ads approved in the same campaign (like when you create similar ads). For instance if I change an ad from CPC to CPM, it took less than a minute or two, before it was active again. Of course this makes sense, if one ad was accepted, why shouldn't others ;)? Review teams will generally not have the resources to go back and look at the site and I almost think it's auto approve. Also (I have not tested this enough) even different ads under the same campaign will have a better approval rate after one ad is approved. So if you want to have that semi-spam title like Want a Free Game? At least have one ad approved first since that will greatly increase your chance of having others approved.
     
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    Last edited: Nov 9, 2011
  9. balsagoth007

    balsagoth007 Elite Member

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    Very interesting. Thank you. Rep+
     
  10. killacam127

    killacam127 Newbie

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    This post should help me alot I pmed you back sorry took so long lol but yeah definetely going to put this into work!!!
     
  11. BlaqReaper

    BlaqReaper Junior Member

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    Current offer is in the health/beauty niche. I paused ads because I had them on cpm and had to head out so couldn't keep an eye on them. I also made a brand new account $50 voucher, so total cost has been $2.99. Currently spent $2.24, and I have 6 fan likes, 2 clicks on the ad and 1 conversion. At $1.20 a conversion, I'm sure I'll make back the 3 dollars, but that's still terrible considering the voucher is $50. That said, my ads were terrible because the conversion rate was low. Going to try a image or targeted area. Will post update to see how it goes :).

    (Btw, what are good ways to market to women? I assume the normal hot chicks I use for guys won't work ^^).
     
    Last edited: Nov 9, 2011
  12. corman

    corman BANNED BANNED

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    who doesn't know how to use it, honestly.
     
  13. BlaqReaper

    BlaqReaper Junior Member

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    Well, I did say it was for newbies! I think some advice here is useful (like ad approval). Recently saw people complaining about their ads getting disapproved. Also, having a backup account is something I haven't seen people talk about, but I think is very important (especially for fanpages).

    READ THIS

    Facebook is doing a promotion where they are giving 25 dollar coupons. You just need to sign up for the marketing page: https://www.facebook.com/marketing?sk=app_291776330847925&ref=nf Woah! Did not know I could post links now ^^. I'm not affiliated. I signed up with a new account yesterday and got the e-mail today so it's no scam (well duh it's from Facebook). The best part is, if you get 100 fans to your page, you get $100 dollars more! So basically my 3 dollar investment earned me 444 targeted fans on a page with an additional $125 for future ads :).
     
    Last edited: Nov 9, 2011
  14. BlaqReaper

    BlaqReaper Junior Member

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    Current Progress:

    [​IMG]

    This one is by far my most successful campaign. However, I do not feel it is ready to advertise yet. I'm hoping for a long term amazon affiliate sort of marketing rather than quick CPA offers that will drive away the fans.

    Never got to the 0.01 penny click, but the 0.03 was at 0.02 for the longest time, but the ad has taken it's course (only targeting 10k or so people). It's actually pretty funny how simple changes can drastically change ads. I had a moderate ad this morning, but I felt like it could do better. I decided perhaps it was the image and switched it out. Final result is what you see at 0.05. I think at the start of the day it was 0.12 or something. Last but not least, my newest ad, at the bottom so far has an insane ctr, but at such a low number of impressions, it's hard to tell. The last ad is based off the first highlighted one (most successful) except applied to a much bigger audience. Hopefully that will work out ^^.

    Also can someone who is fairly experience in facebook explain somethign to me? Why is it there are sudden bursts of people joining and then long times of nothing happening. Like all day today I gained maybe 100 fans, and then I stepped away from the computer and when I got back it went up by 200+ and it was a very short span of time. Is facebook just slow at updating it's charts and numbers? It's really messing with my judgement of using CPM vs CPC lol. Although, if you couldn't tell, I'm already a big fan of CPM. I always seem to get better results compared to CPC.

    [​IMG]

    Not bad for two days work :).


    Other important things I learned today: Facebook actually blows when you try to sell them a product. I had a really good ad for NCAA jerseys and had a great CTR and low CPC. However, when they got to the page they probably just pressed back since I had 0 conversions. That said, I had another fanpage made for a specific CPA offer (my previous campaign has no offer attached, it's simply meant to build a large fanbase), and even though the ctr to the fanpage was not too high, the conversions was much much better (16-18%). So yes, I'd rather have a higher CPC at around 0.17 and a good conversion rate than aim for a low CPC and end up with no one converting. I earned 7 dollars today from a campaign I spent 16 dollars for, but that money includes all the testing I did. Currently my most profitable ads are running and hopefully the money I spent will be earned back. But I mean the $50 was from a 3 dollar coupon so in real terms I've already doubled my investment :rolleyes:. Also 70 more fans and FB will owe me $100 dollars ^^.

    Cliff Notes Version: Facebook is not a selling platform. A great ad with a great CTR rate will still give you bad results if you mislead them. People aren't looking for products to buy on facebook, but to socialize. Use that fact to your advantage. How? Don't know, I'm still testing out different ways of marketing CPA, but I honestly feel building a large fanpage with good targeted affiliate products will be more profitable in the long run (that said I have no proof to back it up with).