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[Guide] How to use a silo structure on affiliate sites in 2019

Discussion in 'Black Hat SEO' started by seocrab, Sep 18, 2019.

  1. Flipporama

    Flipporama Newbie

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    Hi OP, thanks for this valuable thread,
    I've been referred here after I created a different topic about my confusion regarding siloing my pages, so here is the thing:
    1. I redirected my categories to landing pages
    2.changed the permalink structure to include the category URL:
    * mygolfexample.com/clubs
    * mygolfexample.com/balls
    * mygolfexample.com/training
    * etc..
    3. I created 4000+ content article for these silo category pages as parent valuable (Ultimate guide) type content so I focus all the backlinking (outreach) efforts to these categories that will contain money articles as children of these pages like so:
    * mygolfexample.com/clubs/best-golf-clubs-...
    * mygolfexample.com/balls/best-golf-balls-...
    * mygolfexample.com/training/best-training-accessories-...
    * etc..
    The problem I found is there are some limitations when optimizing those category Silo pages, the first barrier is changing the URL to contain keywords as obviously it will be longer, the second is the SEO title as it changes the breadcrumb from Home > clubs > best-article-... to something like Home > My golf clubs high volume keyword > best-article-...
    Why I stick to including the Silo in the URL? because in my niche almost the top 5 rankers are doing the same and it is working well for them.
    I really appreciate any thoughts.
    Thanks
     
  2. rrd84

    rrd84 Junior Member

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    Doesn't matter if I sound dumb or whatever!
    I have to ask this....

    What if i properly interlink all posts, lets say 100 posts, using bitly?
    or similar service?
    Will that hurt my site SEO? and all interlinking will be wasted?

    OR

    It'll only help me collect link click data, without any problem?
    I am curious about it. If someone can clear this.


    @seocrab sir!
    Your opinion is must on this please!
     
  3. seocrab

    seocrab Elite Member

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    What you're doing sounds good to me.

    Make sure you don't neglect internal linking between posts in the same silo, and use your homepage to link to your most important content.

    My silo advice on menu setup was to link to each main silo category page from it. The rest is us to you.

    Breadcrumbs are optional. It depends on how complicated your site architecture is: if you have a simple menu system, then I don't see a benefit to adding breadcrumbs on an affiliate site. Breadcrumbs are most useful on ecommerce sites where users need to go back and forth between categories.

    It depends how huge your website is, but as a general rule I avoid pagination on archive pages, because it adds more clicks to the process. If you have thousands of pages in a category, consider using sub-categories to ensure you can link to all posts from each category archive page.

    For example, this is how The Wirecutter does it:

    [​IMG]

    If I understand this correctly, you are using 4000-word ultimate guide landing pages as your category archive pages, and sending backlinks to them?

    If so, then that's something I'd recommend for an ecommerce site more than an affiliate site. You use the example of "My golf clubs high volume keyword" as the title of your category page, but that's more of a post title than a category. Category pages are there to be signposts more than ranking pages. If it was me, I would not try to rank my category pages. If you're looking for the best pages to build links to, start with the homepage, and then publish your ultimate guides as posts within each silo.

    There's nothing wrong with using the category slug in the URL (e.g. mygolfexample.com/clubs/best-X), and if you've identified that it works in your niche, go for it.

    For the reasons I explained above, breadcrumbs are optional. If you are using breadcrumbs, they don't need to match your title tags so that's something you can modify depending on which WordPress plugin/theme you're using to generate them.

    If you link to your own site using bit.ly, you're actually building external links that redirect to your domain.

    If your reason for using bit.ly for internal links is so that you can track clicks, you're better off using analytics software to do that. Google Analytics can handle it, or Slimstat for WordPress.
     
    • Thanks Thanks x 1
  4. Flipporama

    Flipporama Newbie

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    Ok, got it, thank you very much for the clarification :), I will go with publishing the ultimate guide as a separate post.
     
  5. roberto dumas

    roberto dumas Junior Member

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    Hi Ozzy .. Do you think this web (toolnerds.DOT com) Follows TomĀ“s Silo structure?? .. Thxs
     
  6. roberto dumas

    roberto dumas Junior Member

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    Great share.. Thxs my friend..!