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[Guide] How to use a silo structure on affiliate sites in 2019

Discussion in 'Black Hat SEO' started by seocrab, Sep 18, 2019.

  1. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    Excellent guide thanks for including images, read text can get boring but liked it thanks and I’ll try and use it if i need help will post here.
     
  2. Fenix19

    Fenix19 Regular Member

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    Thanks, bookmarking.
     
  3. aragates

    aragates Newbie

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    Thank you for this.
     
  4. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

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    A bit late to the conversation, but in the last, and on 3 current sites I'm using pages instead of posts and it does work well.
     
  5. Rains

    Rains Regular Member

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    "Depending on how large your site is, you can also create sub-categories with a parent category (e.g. mysite.com/golf/clubs/club-review-post)"

    something is wrong,using category and sub category, the result is mysite.com/parentcategory/postname/ its not like this mysite.com/golf/clubs/club-review-post , am i missing something? or should i use permalink customizer to include the sub category in permalink?
     
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  6. Purush

    Purush Jr. VIP Jr. VIP

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    Really a great guide mate
     
  7. T2tkid

    T2tkid Elite Member

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    Do you mind sharing how you structure yours?

    I did it one of my websites and my settings looks like this;
    example.com/buying-guide
    example.com/buying-guide/info-topic
    example.com/buying-guide/product-review
    etc.
    I model it after a site I saw ranking for gazillion number of KWs.
     
  8. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

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    They are:
    example.com/topic1/review1
    example.com/topic1/review2
    example.com/topic1/review3
    example.com/topic1/best of
    example.com/topic1/ buying guide
    The buying guide also has link directly to the 'best of page' and for the review page for each product, I also relate this back to the buying guide.
     
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  9. T2tkid

    T2tkid Elite Member

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    Thank you for your reply, what is in topic1? Summary/list of review1, review2, buying guide, best of? Or full content?
    I guess I structured mine backward :)
     
  10. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

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    No problem. My site has a few niches on it, so that's topic 1. I don't want to give the niche away, but if it was a fashion site, topic 1 would be shoes, 2 would be jackets etc.
     
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  11. hatfromthewilds

    hatfromthewilds Registered Member

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    hey OP what you think about having long content on your categories? searchenginejournal has about 300 related words above each category. i didnt copy from them i just thought its cool idea before i realized they do it. and I have 2-3k words article on my category. the category posts are below the category content.but the problem is that its not easy to reach them.
    i think about taking the posts and putting them to the sidebar? or doing a sticky sidebar with category posts? i think first option is great
     
  12. Pugano

    Pugano Newbie

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    I dont understand the difference between this and regular categorizing. If I have a site about dog products obviously I would have differende categories like Dog food, Dog toys, Dog collars. etc. isnt that the same thing?
     
  13. almanula

    almanula Junior Member

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    I am trying this on my new site, small micro niche site and would love to see the results since I want to rank it within a month.
     
  14. jainy

    jainy Registered Member

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    would it penalized sites?
     
  15. seocrab

    seocrab Supreme Member

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    Yes, using categories is a big part of siloing, provided you keep the categories separate from each other in terms of internal linking.
     
  16. Yogesh1998

    Yogesh1998 Senior Member

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    @seocrab can you please answer this? Thanks!
     
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  17. seocrab

    seocrab Supreme Member

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    Missed your question earlier...

    TL;DR
    I would not link between posts on iPhones and Macbooks because they are from different categories and don't share a keyword relationship.


    There's no right or wrong answer, but you should look at what keywords people are searching for, and, more importantly, what you are targeting. Are you optimizing for "apple macbook" and "apple iphone", or is it "best macbook for college" and "top iphone model"? Let the keywords decide.

    If it was my site, I would use "macbook" and "iphone" as separate silos (or even "laptops" and "smartphones") and arrange the content under those categories. Apple is a brand; it doesn't describe what your content is about. Unless I was writing a ton of content on Apple specifically (which is unlikely for an affiliate site, where you're generally writing about use-cases), I'd stick with the main product categories and keep them separate.

    I think it's important to note the differences in information architecture between content-based affiliate sites and ecommerce sites. Look at the difference between The Wirecutter and Best Buy when it comes to iPhones:

    [​IMG]

    [​IMG]

    Best Buy lists iPhones under Brands > Apple, and also Products > Cell Phones. The Wirecutter doesn't have an "iPhone" category, but related content is found under Electronics > Smartphones.

    Ecommerce stores need to list specific brands and products, but affiliate sites tend to use broader product categories. Part of this is due to how people search (affiliates want people looking for "best smartphone", but ecommerce optimize for people searching for "buy iPhone 10", and part is because affiliate sites tend to have far fewer pages so categories can be broader (The Wirecutter has about 3,000 pages, compared to 2.85 million on Best Buy).

    To sum up: it's up to you but I like to keep linking within a silo unless there is a proven keyword relationship between the posts (for example, if I wrote a post on "best macbook to sync to your iPhone", it could link to iPhone content in a different category.
     
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    Last edited: Oct 9, 2019 at 4:03 PM
  18. Yogesh1998

    Yogesh1998 Senior Member

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    Thanks for explaining and also for the quick response. I have been working on updating my Internal Linking and already seeing some huge positive movements and your guide actually helped me a lot :)
     
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  19. seocrab

    seocrab Supreme Member

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    Nice! Great to see action being taken :cool: