1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

[Guide] How to use a silo structure on affiliate sites in 2019

Discussion in 'Black Hat SEO' started by seocrab, Sep 18, 2019.

  1. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

    Joined:
    Mar 30, 2018
    Messages:
    5,813
    Likes Received:
    2,849
    Gender:
    Male
    Occupation:
    If you need an extensive review I’m your guy.
    Location:
    I Post Reviews under 12 Hours
    Home Page:
    Excellent guide thanks for including images, read text can get boring but liked it thanks and I’ll try and use it if i need help will post here.
     
  2. Fenix19

    Fenix19 Jr. VIP Jr. VIP

    Joined:
    Dec 2, 2015
    Messages:
    930
    Likes Received:
    814
    Thanks, bookmarking.
     
  3. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

    Joined:
    Jun 10, 2011
    Messages:
    1,561
    Likes Received:
    978
    Gender:
    Male
    Occupation:
    All round cool guy
    Home Page:
    A bit late to the conversation, but in the last, and on 3 current sites I'm using pages instead of posts and it does work well.
     
  4. Rains

    Rains Regular Member

    Joined:
    Apr 8, 2015
    Messages:
    341
    Likes Received:
    124
    Gender:
    Male
    Occupation:
    home-work
    Location:
    Asia
    Home Page:
    "Depending on how large your site is, you can also create sub-categories with a parent category (e.g. mysite.com/golf/clubs/club-review-post)"

    something is wrong,using category and sub category, the result is mysite.com/parentcategory/postname/ its not like this mysite.com/golf/clubs/club-review-post , am i missing something? or should i use permalink customizer to include the sub category in permalink?
     
    • Thanks Thanks x 1
  5. T2tkid

    T2tkid Elite Member

    Joined:
    Oct 13, 2010
    Messages:
    4,575
    Likes Received:
    2,125
    Do you mind sharing how you structure yours?

    I did it one of my websites and my settings looks like this;
    example.com/buying-guide
    example.com/buying-guide/info-topic
    example.com/buying-guide/product-review
    etc.
    I model it after a site I saw ranking for gazillion number of KWs.
     
  6. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

    Joined:
    Jun 10, 2011
    Messages:
    1,561
    Likes Received:
    978
    Gender:
    Male
    Occupation:
    All round cool guy
    Home Page:
    They are:
    example.com/topic1/review1
    example.com/topic1/review2
    example.com/topic1/review3
    example.com/topic1/best of
    example.com/topic1/ buying guide
    The buying guide also has link directly to the 'best of page' and for the review page for each product, I also relate this back to the buying guide.
     
    • Thanks Thanks x 1
  7. T2tkid

    T2tkid Elite Member

    Joined:
    Oct 13, 2010
    Messages:
    4,575
    Likes Received:
    2,125
    Thank you for your reply, what is in topic1? Summary/list of review1, review2, buying guide, best of? Or full content?
    I guess I structured mine backward :)
     
  8. Ozzyzig

    Ozzyzig Jr. VIP Jr. VIP

    Joined:
    Jun 10, 2011
    Messages:
    1,561
    Likes Received:
    978
    Gender:
    Male
    Occupation:
    All round cool guy
    Home Page:
    No problem. My site has a few niches on it, so that's topic 1. I don't want to give the niche away, but if it was a fashion site, topic 1 would be shoes, 2 would be jackets etc.
     
    • Thanks Thanks x 1
  9. hatfromthewilds

    hatfromthewilds BANNED BANNED

    Joined:
    Sep 29, 2019
    Messages:
    346
    Likes Received:
    103
    Gender:
    Male
    hey OP what you think about having long content on your categories? searchenginejournal has about 300 related words above each category. i didnt copy from them i just thought its cool idea before i realized they do it. and I have 2-3k words article on my category. the category posts are below the category content.but the problem is that its not easy to reach them.
    i think about taking the posts and putting them to the sidebar? or doing a sticky sidebar with category posts? i think first option is great
     
  10. Pugano

    Pugano Newbie

    Joined:
    Jul 8, 2017
    Messages:
    34
    Likes Received:
    3
    Gender:
    Male
    I dont understand the difference between this and regular categorizing. If I have a site about dog products obviously I would have differende categories like Dog food, Dog toys, Dog collars. etc. isnt that the same thing?
     
  11. almanula

    almanula Junior Member

    Joined:
    Jun 5, 2016
    Messages:
    172
    Likes Received:
    66
    Gender:
    Male
    I am trying this on my new site, small micro niche site and would love to see the results since I want to rank it within a month.
     
  12. jainy

    jainy Junior Member

    Joined:
    Dec 19, 2015
    Messages:
    100
    Likes Received:
    10
    would it penalized sites?
     
  13. seocrab

    seocrab Elite Member

    Joined:
    May 2, 2013
    Messages:
    1,525
    Likes Received:
    1,644
    Home Page:
    Yes, using categories is a big part of siloing, provided you keep the categories separate from each other in terms of internal linking.
     
  14. Yogesh1998

    Yogesh1998 Senior Member

    Joined:
    May 24, 2014
    Messages:
    1,164
    Likes Received:
    445
    Gender:
    Male
    Occupation:
    Student
    Location:
    India
    @seocrab can you please answer this? Thanks!
     
    • Thanks Thanks x 1
  15. seocrab

    seocrab Elite Member

    Joined:
    May 2, 2013
    Messages:
    1,525
    Likes Received:
    1,644
    Home Page:
    Missed your question earlier...

    TL;DR
    I would not link between posts on iPhones and Macbooks because they are from different categories and don't share a keyword relationship.


    There's no right or wrong answer, but you should look at what keywords people are searching for, and, more importantly, what you are targeting. Are you optimizing for "apple macbook" and "apple iphone", or is it "best macbook for college" and "top iphone model"? Let the keywords decide.

    If it was my site, I would use "macbook" and "iphone" as separate silos (or even "laptops" and "smartphones") and arrange the content under those categories. Apple is a brand; it doesn't describe what your content is about. Unless I was writing a ton of content on Apple specifically (which is unlikely for an affiliate site, where you're generally writing about use-cases), I'd stick with the main product categories and keep them separate.

    I think it's important to note the differences in information architecture between content-based affiliate sites and ecommerce sites. Look at the difference between The Wirecutter and Best Buy when it comes to iPhones:

    [​IMG]

    [​IMG]

    Best Buy lists iPhones under Brands > Apple, and also Products > Cell Phones. The Wirecutter doesn't have an "iPhone" category, but related content is found under Electronics > Smartphones.

    Ecommerce stores need to list specific brands and products, but affiliate sites tend to use broader product categories. Part of this is due to how people search (affiliates want people looking for "best smartphone", but ecommerce optimize for people searching for "buy iPhone 10", and part is because affiliate sites tend to have far fewer pages so categories can be broader (The Wirecutter has about 3,000 pages, compared to 2.85 million on Best Buy).

    To sum up: it's up to you but I like to keep linking within a silo unless there is a proven keyword relationship between the posts (for example, if I wrote a post on "best macbook to sync to your iPhone", it could link to iPhone content in a different category.
     
    • Thanks Thanks x 1
    Last edited: Oct 9, 2019
  16. Yogesh1998

    Yogesh1998 Senior Member

    Joined:
    May 24, 2014
    Messages:
    1,164
    Likes Received:
    445
    Gender:
    Male
    Occupation:
    Student
    Location:
    India
    Thanks for explaining and also for the quick response. I have been working on updating my Internal Linking and already seeing some huge positive movements and your guide actually helped me a lot :)
     
    • Thanks Thanks x 1
  17. seocrab

    seocrab Elite Member

    Joined:
    May 2, 2013
    Messages:
    1,525
    Likes Received:
    1,644
    Home Page:
    Nice! Great to see action being taken :cool:
     
  18. nichexposure

    nichexposure Jr. VIP Jr. VIP

    Joined:
    Jul 4, 2013
    Messages:
    2,227
    Likes Received:
    785
    Gender:
    Male
    Occupation:
    I just pretend to know SEO
    Location:
    2nd Page of Google
    Home Page:
    @seocrab I have a question for you. Guess my category is circular saw. So the site category should like -

    mysite.com/circular-saw

    Now when I post under this category, the URL would be -

    mysite.com/circular-saw/best-circular-saw
    mysite.com/circular-saw/circular-saw-blade
    mysite.com/circular-saw/circular-saw-table

    Now I can understand, the blade and table post can be modified like - mysite.com/circular-saw/blade or mysite.com/circular-saw/table. What about the best post? What about the info post like mysite.com/circular-saw/how-to-clean-circular-saw-blade?

    Isn't it too much keyword stuff in the URL? At some point, we can avoid using the circular saw in the URL, but for a few posts, it's mandatory. Any tips about this?
     
  19. seocrab

    seocrab Elite Member

    Joined:
    May 2, 2013
    Messages:
    1,525
    Likes Received:
    1,644
    Home Page:
    I think the easiest way to solve that issue is to remove the category name from your URLs (very easy to do in WordPress: https://jonnyjordan.com/blog/how-to-remove-category-from-your-urls-in-wordpress/).

    The way I understand it, silo structure is primarily about the way pages link to each other: the URL string is less important.

    For a small, micro-niche site, it's probably neater to remove the category slug (e.g. mycircularsawsite.com/best-circular-saw), whereas larger sites can benefit from a few extra keywords with the category in the URL (e.g. myreviewsite.com/tools/best-circular-saw).
     
  20. nichexposure

    nichexposure Jr. VIP Jr. VIP

    Joined:
    Jul 4, 2013
    Messages:
    2,227
    Likes Received:
    785
    Gender:
    Male
    Occupation:
    I just pretend to know SEO
    Location:
    2nd Page of Google
    Home Page:
    Thanks a lot for clarifying it. I did the research on the whole night. The concept is completely clear now. This explores this whole website which cleared the whole concept of mine. One of the best example of silo I guess - https://www.toolnerds.com