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[GUIDE] How to stop content thieves, spam, get more backlinks, and prevent Analytic Poison

Discussion in 'White Hat SEO' started by the_demon, Dec 10, 2012.

  1. the_demon

    the_demon Jr. Executive VIP

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    Overview: This is a newb friendly guide on how to stop competitors from stealing content, how to get more links from your existing content, and how to find and stop content thieves. Another thing I'm going to talk about is something that many of you may have seen, but not known what to call it. It's called Analytic Poisoning.

    What is Analytic Poisoning?

    This is basically where your competitors uses bots to automate search queries to your site or spoof the referrer to your site. There are various approaches to doing this such as direct HTTP level spoofing or using various bots out on the market to find random keywords you rank for in the search engines and then mass automating queries.
    Analytic Poisoning's objective is to confuse the victims marketing company or staff as to which of their marketing channels or keywords are actually performing. If the effect of confusing the victim works they may very well spend needless money on targeting keywords or mediums that simply don't covert. For large corporations Analytic Poisoning can quickly amount to 10s of thousands or more in wasted ad spend.​

    Ok, now back to the story...

    Background: So over the last few months the company I work for has been getting slammed with bot hits we also noticed a spike in competitive research from at least one competitor. They were using search queries such as:
    site www.example.com
    companyname-keyword-we-were-ranking-for-here
    site example.com

    Basically, they were trying to see how we were going about optimizing our pages to rank for various keywords. Most likely so they could rip off our tactics. >.<
    This prompted me to seek out solutions to protect our company's investment in content. I was also getting sick and tired of dealing with analytics that were flooded with bullshit queries. To make things worse one of our old forums that we redirected to our company's contact page got on some Xrumer list so we were getting upwards of 200uv just off bots hit per day. This not only made our bandwidth get eaten up, but more importantly it became difficult to tell the bots from human as the saturation of bot hits was so high.

    The solution:
    Unfortunately our problems weren't something that could be solved easily by just one service so as my research continued I discovered 2 companies which are relatively new to the market, but offer great services to solve the problems we were experiencing. In total I'm going to share with you 4 different companies that the firm I work for uses to actively combat the above mentioned problems.

    Just so you don't have to ask:

    • No, I wasn't given payment for any of these reviews.
    • No, I'm NOT going to use any affiliate links. If you like the service buy it or signup for a free account. If not, I could care less. I just hope you find these sites helpful. :)
    • Yes, the firm I work actually uses all four of these services and I personally have hands on experience working with each of these tools and would personally recommend them to a friend.

    #1 - Our web front line of defense: www.distil.it
    Distil took our company just a few minutes to setup (few hours for DNS to resolve). Basically, Distil is a DNS level filtering mechanism. It's packed with kick ass features like Rate Limiting to slow down your competitors from scraping your pages or performing analysis of them (I really loved this feature). However Distil goes beyond just the basics that other PHP based software might offer.
    Distil stops bots from reaching your site in the first place. Simply put, it uses a cloud blacklist and drops the connections of bots along with JavaScript based testing and a whole bunch of algorithms (I suppose that's their secret sauce). Good bots like Google pass through no problem! :)


    Here's just one example I grabbed off their blog:
    [​IMG]
    I'd say, on any given day about 1/3 the traffic to our company site is bots. This might be a little disappointing to some of you who thought OMG my website traffic is exploding. If you notice your traffic is way up an earnings aren't moving up proportionally, you're likely also a victim of bot traffic.
    Another problem we constantly deal with is other SEO firms from India, Philippians, and other countries scraping our contact information and emailing us relentlessly. Thank God for services like www.spamarrest.com! Unfortunately some of these firms fill out the captcha and then keep spamming us from new Gmail accounts. So, with Distil we were able to come up with a quick solution... Just Ban their country all together from our site!
    So far we've banned a few different countries like Russia (bot traffic) & India (SEO email spam) who do nothing but SPAM our firm day in and day out.
    NO, I do not have anything personal against the people in these countries. These are simply the regions our firm actually gets spammed or bot hits from.

    #2 TYNY - This is where we get or Free backlinks from :) yeah! www.tynt.com

    Ok TYNT is a lot easier to explain than Distil for the simple reason that it's not as feature packed. Basically TYNT works like this, they give you a piece of JavaScript code to place on your site. It then auto injects a link to your page every time someone uses the copy and paste function on your site. So let's say a blogger who wants to quote a snippet from your site copies your content and pastes it into the box on his word press or maybe emails it to a colleague your link is injected to the bottom of the copied part of the text. As an added bonus, TYNT gives you some basic analytics and a few different options to tweak the anchor text and stuff like that. TYNT can also help your traffic quite a bit if you have let's say a Lyrics site with a lot of content that people are regularly copy and pasting.

    #3 Copyscape (track plagiarism) www.copyscape.com
    This service allows a few free queries per day or they have a few different paid options such as Copy Sentry, which allows you to monitor your web pages for plagiarism on other sites. If you've noticed your keywords dropping in the SERPS recently or suspect people are stealing your content check this service out.


    #4 Spam Arrest (Our email front line of defense) www.spamarrest.com
    This service has saved our company countless hours from having to delete spam. I'd say my personal inbox checking time has reduced 95% just because of this service. The concept is simple, you initially load in your contacts for white listing. All new inbound email senders are CAPTCHAED. They have a simple and honestly kind of cheesy video here: http://corp.spamarrest.com/howitworks2/. I'd recommend watching the video just once so you fully understand what this service does. One of the best things is it's just a couple bucks a month...How much is your time worth?

    ---
    Well, that's all guys/gals. I hope you found my post and service reviews helpful.

    Cheers,

    The_Demon
     
    • Thanks Thanks x 2
    Last edited: Dec 10, 2012
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Interesting case. Glad it turned out good, but what did you do about your backlinks getting copied?
     
  3. the_demon

    the_demon Jr. Executive VIP

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    Well, you can never fully stop your backlinks from being copied. But a few tricks our company regularlly uses is building xx% through a few different 301 domains setup solely for this purpose as well as using url shorteners like www.bit.ly and tinyurl(dot)com.

    I recommend using a healthy mix of these tactics to prevent competitors from copying your backlinks. While it may not be 100% fool proof it will help protect your company against tools like Majestic SEO & aHrefs.
     
  4. BrandingBaw

    BrandingBaw Power Member

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    Great stuff