Hello everyone! I'm sure many of you go with the "throwaway" accounts. The problem with that is obviously the risk for one. And the fact that you cannot have any kind of peace of mind if you wish to promote perfectly legitimate websites and client sites, but can't because of the suspension. Well I have some awesome news for you. You may be able to get your account back and it's not as hard as you think it is. Short story: My adwords account was suspended in 2011 and I was told this was a permanent decision. I did everything back then, tons and tons of emails and calls and tons and tons of automated replies on their side saying nothing could be done. Fast forward 2014, I started an appeal process that lasted about 2 weeks, and I got my account back. Who CANNOT get their account back? There are various reasons why you cannot get your Adwords account back. They call them "severe violations" and this is typically evaluated on a case by case basis. However, "severe" violations that cannot be fixed are usually rare. The other super common case though, if you were direct linking to an affiliate offer or CPA offer or so. Google is incredibly strict on this, to get back on the network you will need to FIX website/landing pages in question and make them comply. Since you were advertising something you have absolutely no control over, you're practically out of luck, sorry. For those of you that were suspended because of a website they do own or can get access to modify, then keep reading. Note that for this reason, it's always best to ONLY promote websites you own or have control over in Adwords, otherwise you're taking a major risk. What can you do to get your account back? If you were primarily suspended because of site policies/landing page issues, and are willing to put in the work to make your website compliant, then you have a really good chance of getting your account back. Note that some industries (let me go to something extreme here as an example) like, selling illegal drugs for example, cannot be made compliant. While things like say, weight loss, can be made compliant by removing "outrageous claims" or sales stuff that promise things that aren't logically possible. STEP 1: Identify what got your account suspended in the first place. This can be achieved through several means: a) Check your email history. Before the suspension, you would have received "warnings" about a certain website, ad group...etc. This is especially helpful if you run a lot of things. b) Phone support, get your relevant support phone number and call them up here. Note that some reps are way more knowledgeable and experienced than others, so if you get someone who seems that they don't know what they're doing, thank them, and call later to be connected to someone else. Make sure you press "1" for Adwords, then choose "ad approvals and policy" (talking about the US phone numbers) c) Policy question. You can submit a policy question through this form. Note that sometimes you might need to use a combination of the above to get to the full picture (like I had to do). STEP 2: Now that you know where the problem lies, you should start fixing it. This can often be the hardest step. If you've spent enough effort in step 1, you should have a lot more information than just a generic link to ALL the advertising policies. You'd at least have a specific policy violation link, like this one.And if you're lucky maybe even pointers on what to do exactly to fix it These "specific" links are really helpful and now give examples on the what, why and how. They're not just some randomly listed bullet points that you need to guess what they actually mean. Things to keep in mind: a) If you want your account back, YOU NEED to fix the site that got you suspended. Saying you'll remove it, will never advertise, that sort of stuff won't do any good. Even if you do not intend on advertising it again, you need to fix it for the sole purpose of getting the account back, then do with it whatever you wish afterwards. This is a very rigid policy. b) Some violations will be very simple to fix, while others could involve changing your ENTIRE business model to comply (like my case) and this is where it can get a bit tricky and require tons of effort. But believe me if you're determined enough you'll succeed. When your account gets suspended you tend to be super emotional and just wanna blow the whole company up, especially if your whole business depended on it. However, after 3 years I had heavily diversified my income streams and I was like "okay let's see if I can get that adwords account back, not losing anything!". Being that cool about it helped me a lot. Cause if it was back then awesome, if not then fuck it. c) You really need to assess how much your account is worth to you and whether it's worth the effort. It might seem like a whole lot of effort but I got it done within a week. So if it makes sense with you, do it. STEP 3: Once you're done fixing the violations, you need your website re-reviewed. (Yes, they'll review the website again even if your account is suspended). Before you do this, make sure ALL violations are addressed. Update your billing address and information, ensure your campaigns and ad groups are policy compliant (yes, I know the account is suspended but you must do all that) Then you submit your website for re-review through this form. STEP 4: In less than 3 days (excluding weekends), you should receive a response. If it's negative, then unfortunately you're back to the drawing board. However if it's this (mine) then you're pretty much almost done. STEP 5: If they've approved your website and you have no other violations on the account, then it's time to get your account as a whole reviewed to lift the suspension. You can do that by two means, one is that you call them up and tell them that you got the problem that suspended the account sorted and everything is cool, just wanted to see if the account could now be unsuspended. The rep will typically tell you okay "I've escalated your issue". Once you here that, then it's probably good news because it means the rep is convinced that things are cool (otherwise they'd go back and forth with you about your "other violations") and they've escalated it to someone with the authority to lift the suspension. The other way of doing this would be to fill the suspension appeals form, which should also go to the right people. Note that it's super important to make sure everything is cool before doing this step, because at this point your whole account is put under the microscope before a final decision is made. If everything goes as planned, you'll hear back from them via email, or if they love you very much (like me) they'll email you to inform you that they wanna call you. STEP 6: You're done! Don't get yourself suspended again. The top tip for that would be to keep adwords for your own businesses only and manage clients under an MCC account. (if you have clients). If you're gonna advertise something that you even remotely suspect could cause issues, simply call them up or use the policy questions form above. Google is still pretty strict but they're WAAAAAAAAAAAY better than they were back in 2011. For generic questions I'll to answer as many questions as I can here. I also offer consultation if you do need me to take a look at your website or provide customized advice based on your specific situation. I do charge for that though. But to be completely honest with you, if you follow everything that's laid out in here, that's all you need. So for generic questions please post here, for consultation please PM. I hope this helps you out!