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[GUIDE] Facebook Ads - Blueprint for $1,000+ daily campaigns

Discussion in 'FaceBook' started by mancar487, Apr 9, 2016.

  1. mancar487

    mancar487 Jr. VIP Jr. VIP

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    As a vendor, I'm in touch with affiliates doing fb ads on a daily basis, and in general the main approaches that I see affiliates doing are two. One leads to loss of money, the other leads to some affiliates doing over $1,000 daily. So, what is the crucial difference?

    The type of campaign that tends to lead to loss of money is where affiliates set up some nice looking ads, and point them to the vendor's page, i.e. direct linking. People tend to use facebook as a way to kill time/'socialize' and generally they are NOT in a buyer's mode. Think of your facebook user as a chick at a restaurant scrolling through fb while waiting for the waiter to come to take her order...do you think she's going to buy anything at this time, no matter how good the vendor's page is? Direct linking will not work with fb ads. Linking to a review page is a step in the right direction, but generally this is still too much of a hard sell to bring a profit from facebook traffic.

    So what is the right way to do it?

    1. First, set up an external blog or micro niche site. The site should be focused on the NICHE not the product. Each page should feature an opt-in for a free pdf report (on the side, corner, or as a pop-up). The report should contain actually useful information with a soft-sell for the product.

    2. Next, set up a niche-specific facebook page. On this page, have posts that are share-able, such as pictures, infographics, and articles of the "top 6 things..."/ "10 tips for.." etc type. These posts should link to pages on your external page.

    3. When running the ads, link to posts on the facebook page (not directly to the external page). Obviously, writing catchy headlines and finding an attention-grabbing picture is very important. I would recommend you follow established pages such as viral thread, ladbible, etc. to get ideas on headings and graphics that get people to click on

    4. With this set up, you should get lots of ppl to your page from the ads, and through their engagement (likes/tags/shares of posts), this will further provide free publicity to your page (each times a person likes/shares a post, their friends will see it on their home feed). Many will click through to your external blog/site, and if you have an incentivized opt in (free report), it is likely many will opt (fb traffic is a sucker for free stuff). If your free report/mini course is set up right (soft sells work best), then kick back and watch the cash flow.

    5. Eventually, when you get enough people liking your page, you can decrease/stop your ad budget altogether, as the page will promote itself through user engagement.

    I like to emphasize this - you should always have a niche-specific facebook page set up, and send traffic from the fb ads to it. That way, each time each person engages with the page (likes it or likes/shares/comments on a post), it will show up in their friends' newsfeed/home, and this will generate free further exposure of your page, creating a snowball effect. The key is creating engage-able posts. IMHO, fb ads that do not funnel traffic to fb pages are missing out big time.

    Going back to the example chick scrolling facebook at the restaurant...it is likely she won't be buying anything, no matter how good the offer. However, it is very easy to get her to like, comment or even share a post from your page through an ad. If she has 500 friends on fb, let's assume 200 of these see her engagement on their fb home feed (Chick X likes/shared ....) and let's assume at least 20 (10%) are interested in the same topic as she is. There's a good chance you may get a sale out of these 20 (who may be sitting at home, opt in, and buy through the incentivized opt in)...but even better, it is likely that a couple of these 20 will also engage with your post (like/share/comment)...snowball effect-----------> full avalanche mode ;)

    Focus on having a page full of useful and engage-able content while you are running ads, not on immediately sales (that will come automatically if your set up is as described above).

    Good luck!
    Mancar
     
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    Last edited by a moderator: Oct 21, 2016
  2. Cruncke

    Cruncke Junior Member

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    Awesome guide Mancar! I will try this soon for sure.
     
  3. Desolairs

    Desolairs Newbie

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    Thanks for sharing this guide. Great information here
     
  4. xRAYPEST

    xRAYPEST Jr. VIP Jr. VIP

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    Thank you for this amazing guide, mancar!

    I had one quick question - You suggest that we should post a picture or a video which is shareable and can go viral and then boost it, which will give it more exposure, and in this post we should have a link to our niche related site. (Obviously the post will be related to the niche) but is this what you mean?

    Also, is BOOST different from ADS?
     
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  5. okazaki

    okazaki Jr. VIP Jr. VIP

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    Thanks for sharing
     
  6. DTjai

    DTjai Regular Member

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    Just the thing i needed to see as i may setup some facebook ads up later.

    Thanks Mancar,

    DTJai
     
  7. javabro

    javabro Power Member

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    Useful guide mancar. Bing + direct links worked for me some time ago. But yah fb + direct link is not possible.
     
  8. soulcollector

    soulcollector Senior Member

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    Who stole my client's marketing plans!?! It's exactly how I am promoting some of my campaigns for people right now, and making bank doing it. Grats for the share man, expect the market to prosper greatly from this insider share.
     
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  9. eagle-flux

    eagle-flux Regular Member

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    Thank your for guide. Really appreciate it :)
     
  10. LoftPower

    LoftPower Elite Member

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    Very good guide. Bravo to you!!!
     
  11. luisk

    luisk Regular Member

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    We should never forget that when trying to promote something on fb.
     
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  12. kriwil

    kriwil Regular Member

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    Why not directly to external link?
     
  13. Inception_AC

    Inception_AC Jr. Executive VIP

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    because it doesnt have a viral effect, therefore say you pay 0.20p for a click to a website, if that person doesnt fill their email its a waste. a share is worth alot more than you think ;)
     
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  14. patomica

    patomica Regular Member

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    As they say, "provide value and the money comes in next" :)

    Thanks for the guide btw.
     
  15. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    can you please elaborate more about soft sell? any samples?

    how many times a day you post on your fb page? and did you boost all your posts with fb ads or just some?
     
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  16. fgdcz6

    fgdcz6 Newbie

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    thanks for sharing ;)
     
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  17. wl3hacker

    wl3hacker Junior Member

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    You shared great information in this thread thank you :D
     
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  18. cadymaxwell

    cadymaxwell Newbie

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    Hi,
    Thank you so much dude, this guide is really awesome and mind blowing....
     
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  19. SocialsBoost

    SocialsBoost Regular Member

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    Great share thank you. From your experience is it better to promote the fan page or a specific post on the fan page?
     
  20. albaniax

    albaniax Elite Member

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    Examples:
    You sell web design, offer a ebook with web design trends.
    You sell a Golf Course, offer a Golf Training Ebook.
    You want to sell camera products, offer some photography.
    You sell some high price makeup, offer free samples or some cheap bundle.
    You sell a guitar course, offer some videos for free.
    You have a mobile app, offer it free for a limited time.

    Try coming up with ideas for yourself. Just starting writing.
    Then, check out Amazon, Clickbank, Shareasale, etc. and try to find ideas for specific products now.

    Now also think about how viral a post it.
    Measure and track by doing small campaigns.
    Push the one's with virality and profitable keymetrics further.
     
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