[GUIDE] Basic WP OnSite advice or how to increase my Organic traffic easily

Bit confused about H! tags - isn't the title (using Gutenberg block editor for WP) the H1 tag?

Aren´t most page titles wrapped around the H1 tag? If they are wrapped around a title tag we should use a variation of the main title for the H1 you mean?

Also, do you have the same H1 one as the Meta Title?

How about adding Characters and emojis to meta title to improve CTR rates?

Would you add FAQ schema to almost all pages that can suit for it? To increase the space taken up in the SERP and higher CTR RATES?

Yes, most of the titles are wrapped with H1. This is ok.

I'm talking about removing h within widgets and elements (comments, logo, etc.).

It is ok the title of the post to be h1 since it's within the content.

Some advices:
  • One h1 per page.
  • Different from the title tag.
Regarding the other things - it's ok to use emojis or symbols if they are shown in SERPs. CTR is a ranking factor, so I am using this technique as well.

FAQ schema is also nice approach on increasing CTR's. Also ratings and stars do a nice work as well.
 
Yes, most of the titles are wrapped with H1. This is ok.

I'm talking about removing h within widgets and elements (comments, logo, etc.).

It is ok the title of the post to be h1 since it's within the content.

Some advices:
  • One h1 per page.
  • Different from the title tag.
Regarding the other things - it's ok to use emojis or symbols if they are shown in SERPs. CTR is a ranking factor, so I am using this technique as well.

FAQ schema is also nice approach on increasing CTR's. Also ratings and stars do a nice work as well.
With Title Tag you mean Meta Title or is it another thing?
 
Also for the cluster pages in the SILO structure shall we enable pagination without indexing the 2,3,4... pages or enable ajax scrolling by clicking on a load more button?

In each page category lets say /main-category, can we have in the sidebar links to more in depth categories inside that topic?

For a post inside a specific category shall we have a sidebar with most recent posts in that SILO and laser targetted related posts?
 
Goes to functions.php

// Modify comments title in comments
add_filter( 'genesis_title_comments', 'custom_genesis_title_comments' );
function custom_genesis_title_comments() {
$title = '<p>Discussion</p>';
return $title;
}

// Modify sidebar widget titles
add_filter( 'genesis_register_sidebar_defaults', 'custom_genesis_sidebar_title' );
function custom_genesis_sidebar_title( $defaults ) {
$defaults['before_title'] = '<p class="widget-title widgettitle">';
$defaults['after_title'] = '</p>';
return $defaults;
}

Thanks, mate. I'll try this right away and get back to you
 
I think many people are confusing title tag with h1:

4VTxqfI


Basically, many themes use the h1 as your title tag. But SEO plugins like Yoast and All-in-one-seo allow you to have a different text for your title tag
 
I think many people are confusing title tag with h1:

4VTxqfI


Basically, many themes use the h1 as your title tag. But SEO plugins like Yoast and All-in-one-seo allow you to have a different text for your title tag
Yeah so we are talking about the Meta Title which gets displayed in Google
 
With Title Tag you mean Meta Title or is it another thing?

Yes, with Title tag I refer to meta title:
Code:
<title>...</title>

Also for the cluster pages in the SILO structure shall we enable pagination without indexing the 2,3,4... pages or enable ajax scrolling by clicking on a load more button?

In each page category lets say /main-category, can we have in the sidebar links to more in depth categories inside that topic?

For a post inside a specific category shall we have a sidebar with most recent posts in that SILO and laser targetted related posts?

Don't understand the pagination part quite well, but in most cases I am setting noindex attribute to paginated content. There are extremely rare cases when I want my pagination to be indexed.

The other questions - yes, related categories and posts are ok. I would avoid random posts, since every time the bot crawls will see different links and f*ck up the internal link building. As long the links stay the same, you're fine.
 
[in my opinion all WP page builders are sh*t. They insert dozens of code, so for example instead of 50 lines of code, with page builder you get 300. This affects html to text ratio + makes your pages slower.
So, what you do? Do you build your sites manually through HTML, CSS, and JS?
 
So, what you do? Do you build your sites manually through HTML, CSS, and JS?

You can get wordpress theme developed so light that you only have 10-15 Http requests in total.I created wp theme like that which im using for all my clients.Its based on this theme https://underscores.me, developed by the creators of Wordpress so you know its properly coded.Im not offering here my services, ill do it soon enough in the Marketplace.
 
Last edited:
Hey guys!

As some of you might know, I am running a thread where I am providing FREE SEO OnPage advices - click.

Since most of the websites I am reviewing are based on Wordpress, I decided to post and explain here the most common WP OnSite mistakes most of you are not aware about.

Those are simple things that matter. If you already have steady traffic to your site, following these advices might bring you a nice 10-20% increase in organic traffic.

Also, everything covered here is valid for any website, not just those based on WP.

Let's get started!

1. <H> tags

I will start with this, because I am noticing that most of the users do not know how to use <h> tags appropriately or they are just underestimating them.

In the meantime <h> tags are probably the most important tag after the <title> tag which tells the search engines exactly what your articles are talking about.

There are some cases when we are doubling the organic traffic simply by using correctly optimized <h> tags.

My advices regarding this:

1. Use only <h1> to <h3>. Remove <h4> +, you do not need them.

2. Use only one <h1> tag per page.

3. Your <h1> should be different than the <title> of your page.

4. Remove all <h> tags outside the content - for example on widgets, comments, etc.

5. Do not use links (a tags) inside <h>.

6. Do not use any other tags inside <h>. If you want to style them, add a class and style everything in external css file, not inline.

7. Use correct <h> tags sequence. Your <h1> tag should be the first that appears in code. You may use <h2> and <h3> after it.

BONUS - most of the WP themes are displaying the logo inside a <h> tag which is a common mistake and should be avoided.

2. Use a SEO module

Choose any SEO module that fits your needs and install it.

It will take care of the basic stuff like:
  • XML sitemap
  • Some rel tags (prev/next for example)
  • robots.txt
And tens of other things that I will not describe here, simply because any SEO module will take care of them.

3. SPEED

Yeah, yeah... I should make my site faster. You're DAMN right about this!

The correlation between your pages loading time and Google rankings is not so high. In other words - Google will not rank you higher or decrease your rankings only because the speed of your site.

The loading speed matters indirectly. How?
  • Your website is loading fast.
  • => Your visitors are staying more on the site.
  • => Your visitors are looking at more pages.
  • => You getting some nice UX signals.
  • => Google ranks you better.
That's it! And it's not all about the rankings - better speed = more sales!

The most common problems of Wordpress sites is that you are using tens of heavy plugins that are written in spaghetti code.

They are causing problems. No matter what cache plugin you are using, the plugins are usually increasing your TTFB.

I've seen WP sites with over 6 seconds of TTFB (time to first byte). So, no matter that your cache plugin is loading your site for 1 sec, you still need to additionally wait those TTFB seconds.

So, what you should do - minimize the usage of plugins and start using some good cache system.

4. Links

Both internal and external links are important. Your site links might improve or decrease the importance of your page, so you should use them very, very carefully.

Every single link is causing some strength of the page (link juice) to be passed to another no matter if it is internal page of your site or it is an outbound link.

For example - most of the WP sites have links to the date and author. Something like:

Code:
Posted on <a>09.06</a> By <a>admin</a>

In this case, you are passing link juice from your original article to the date and author page.

Answer yourself this question - Why I should decrease the ranking of article X, to rank higher author admin page?

Be very, very careful with your internal links and this is valid for every one of them - date, author, tags, links inside articles, etc.

Every link is passing link juice, so it needs to link to something you want to rank for.

Regarding the external links, it is simple - just make every one of them nofollow, target _blank.

If you are using affiliate links - mask them with internal redirect which also needs to be nofollow.

5. Title of elements

Wordpress is adding title to many tags, such as <a>, <div>, <span>, <img> etc.

Titles have correlation with the meaning of content and are pointing bots in the right direction regarding what is the important topic that is covered in the page.

Many of these titles are automatically generated and are using an excerpt.

This is leading to enormous content within them and may cause:
  • Too big source code (html to text ratio).
  • Dilution of the content.
  • Duplicate content.
You should check carefully your source code and remove any unnecessary content within the title elements of the tags.

Replace it with up to 5 words which are describing the most important topic covered in the specific page, paragraph or element.

6. Use SILO

SILO based link structure is a powerful tool that might distribute the link juice more appropriately.

It is a powerful thing you should start using right away.

I will cover the basics, perform more in-depth reading on how to do this (note - many modules available).

Basically, SILO is the web address structure of your inner pages. For example mysite/article/

Your SILO needs to be something like this:
  • For categories - mysite/main-category/inner-category/
  • For articles - mysite/main-category/inner-category/article
Most of the WP sites have a wrong structure, something like this:
  • Categories - mysite/category or mysite/category/category-name
  • Article - mysite/article
SILO is very powerful regarding the internal link building. Here are a couple of advices you should be strictly following:
  • Link only to the same level element or upper element.
If you have two web pages:
Code:
mysite/category1/article1/

and

Code:
mysite/category2/article2/

Your article1 should link only to:
Code:
mysite/category1/ - The main category of the article.

Or:
Code:
mysite/category1/article2/ - Another article within the same category.

Code:
mysite/category1/article1/

Should not link to category2 or a post in another category.

There are some exclusions of these rules, but in most cases you should follow them.

7. Crawl budget

Google Bot is getting quite lazy lately. To make it crawl more often your content you should be aware that there is something called "crawl budget". You should distribute this budget carefully and avoid crawling unnecessary things.

To do this, delete all unnecessary post, pages, comments, etc. from your blog. Many of the websites out there still have their "Hello world!" post published.

Regarding the proper optimization of the crawl budget, it is also affected by:
  • Page speed.
  • Proper SILO.
  • Proper internal linking.
Conclusion

That's basically everything I wanted to cover here. Simply take care of all of these mistakes and you will get a nice little increase in your organic traffic.

Hit me up with questions, I hope that we will make a nice discussion here with your advices as well.

Very good post I am hell bound on number #3 has website speed is critical to you making more money with your website. Also I heavily agree as to the over use of bloated plugins. I have a post about 65 plugins to avoid you can see it here. So I agree whole he Great guide but just one friendly

Hey guys!

As some of you might know, I am running a thread where I am providing FREE SEO OnPage advices - click.

Since most of the websites I am reviewing are based on Wordpress, I decided to post and explain here the most common WP OnSite mistakes most of you are not aware about.

Those are simple things that matter. If you already have steady traffic to your site, following these advices might bring you a nice 10-20% increase in organic traffic.

Also, everything covered here is valid for any website, not just those based on WP.

Let's get started!

1. <H> tags

I will start with this, because I am noticing that most of the users do not know how to use <h> tags appropriately or they are just underestimating them.

In the meantime <h> tags are probably the most important tag after the <title> tag which tells the search engines exactly what your articles are talking about.

There are some cases when we are doubling the organic traffic simply by using correctly optimized <h> tags.

My advices regarding this:

1. Use only <h1> to <h3>. Remove <h4> +, you do not need them.

2. Use only one <h1> tag per page.

3. Your <h1> should be different than the <title> of your page.

4. Remove all <h> tags outside the content - for example on widgets, comments, etc.

5. Do not use links (a tags) inside <h>.

6. Do not use any other tags inside <h>. If you want to style them, add a class and style everything in external css file, not inline.

7. Use correct <h> tags sequence. Your <h1> tag should be the first that appears in code. You may use <h2> and <h3> after it.

BONUS - most of the WP themes are displaying the logo inside a <h> tag which is a common mistake and should be avoided.

2. Use a SEO module

Choose any SEO module that fits your needs and install it.

It will take care of the basic stuff like:
  • XML sitemap
  • Some rel tags (prev/next for example)
  • robots.txt
And tens of other things that I will not describe here, simply because any SEO module will take care of them.

3. SPEED

Yeah, yeah... I should make my site faster. You're DAMN right about this!

The correlation between your pages loading time and Google rankings is not so high. In other words - Google will not rank you higher or decrease your rankings only because the speed of your site.

The loading speed matters indirectly. How?
  • Your website is loading fast.
  • => Your visitors are staying more on the site.
  • => Your visitors are looking at more pages.
  • => You getting some nice UX signals.
  • => Google ranks you better.
That's it! And it's not all about the rankings - better speed = more sales!

The most common problems of Wordpress sites is that you are using tens of heavy plugins that are written in spaghetti code.

They are causing problems. No matter what cache plugin you are using, the plugins are usually increasing your TTFB.

I've seen WP sites with over 6 seconds of TTFB (time to first byte). So, no matter that your cache plugin is loading your site for 1 sec, you still need to additionally wait those TTFB seconds.

So, what you should do - minimize the usage of plugins and start using some good cache system.

4. Links

Both internal and external links are important. Your site links might improve or decrease the importance of your page, so you should use them very, very carefully.

Every single link is causing some strength of the page (link juice) to be passed to another no matter if it is internal page of your site or it is an outbound link.

For example - most of the WP sites have links to the date and author. Something like:

Code:
Posted on <a>09.06</a> By <a>admin</a>

In this case, you are passing link juice from your original article to the date and author page.

Answer yourself this question - Why I should decrease the ranking of article X, to rank higher author admin page?

Be very, very careful with your internal links and this is valid for every one of them - date, author, tags, links inside articles, etc.

Every link is passing link juice, so it needs to link to something you want to rank for.

Regarding the external links, it is simple - just make every one of them nofollow, target _blank.

If you are using affiliate links - mask them with internal redirect which also needs to be nofollow.

5. Title of elements

Wordpress is adding title to many tags, such as <a>, <div>, <span>, <img> etc.

Titles have correlation with the meaning of content and are pointing bots in the right direction regarding what is the important topic that is covered in the page.

Many of these titles are automatically generated and are using an excerpt.

This is leading to enormous content within them and may cause:
  • Too big source code (html to text ratio).
  • Dilution of the content.
  • Duplicate content.
You should check carefully your source code and remove any unnecessary content within the title elements of the tags.

Replace it with up to 5 words which are describing the most important topic covered in the specific page, paragraph or element.

6. Use SILO

SILO based link structure is a powerful tool that might distribute the link juice more appropriately.

It is a powerful thing you should start using right away.

I will cover the basics, perform more in-depth reading on how to do this (note - many modules available).

Basically, SILO is the web address structure of your inner pages. For example mysite/article/

Your SILO needs to be something like this:
  • For categories - mysite/main-category/inner-category/
  • For articles - mysite/main-category/inner-category/article
Most of the WP sites have a wrong structure, something like this:
  • Categories - mysite/category or mysite/category/category-name
  • Article - mysite/article
SILO is very powerful regarding the internal link building. Here are a couple of advices you should be strictly following:
  • Link only to the same level element or upper element.
If you have two web pages:
Code:
mysite/category1/article1/

and

Code:
mysite/category2/article2/

Your article1 should link only to:
Code:
mysite/category1/ - The main category of the article.

Or:
Code:
mysite/category1/article2/ - Another article within the same category.

Code:
mysite/category1/article1/

Should not link to category2 or a post in another category.

There are some exclusions of these rules, but in most cases you should follow them.

7. Crawl budget

Google Bot is getting quite lazy lately. To make it crawl more often your content you should be aware that there is something called "crawl budget". You should distribute this budget carefully and avoid crawling unnecessary things.

To do this, delete all unnecessary post, pages, comments, etc. from your blog. Many of the websites out there still have their "Hello world!" post published.

Regarding the proper optimization of the crawl budget, it is also affected by:
  • Page speed.
  • Proper SILO.
  • Proper internal linking.
Conclusion

That's basically everything I wanted to cover here. Simply take care of all of these mistakes and you will get a nice little increase in your organic traffic.

Hit me up with questions, I hope that we will make a nice discussion here with your advices as well.

Great post. Just a piece of friendly advice for all the newbies that may be oblivious to what you are talking about in a tutorial this long always use pictures. It will be more effective to the newbie. But nevertheless great post.
 
So, what you do? Do you build your sites manually through HTML, CSS, and JS?

Nope. Depends on the website, but no matter what the CMS is, I have some rules:

1. If you can code it by yourself, do not use a plugin.
2. If you are too lazy, at least inspect the code of the plugin when you download it.

For example, there was once this case that I've downloaded a WP plugin from some random Indian guy. The plugin was around 10k lines of code. The programmer in our team created the same functionality in around 500 lines of code. No matter the quality, this difference comes with less chances of bugs + greater speed.

Very good post I am hell bound on number #3 has website speed is critical to you making more money with your website. Also I heavily agree as to the over use of bloated plugins. I have a post about 65 plugins to avoid you can see it here. So I agree whole he Great guide but just one friendly

Great post. Just a piece of friendly advice for all the newbies that may be oblivious to what you are talking about in a tutorial this long always use pictures. It will be more effective to the newbie. But nevertheless great post.

Thanks, will do for the next post (the img part) :)
 
Goes to functions.php

// Modify comments title in comments
add_filter( 'genesis_title_comments', 'custom_genesis_title_comments' );
function custom_genesis_title_comments() {
$title = '<p>Discussion</p>';
return $title;
}

// Modify sidebar widget titles
add_filter( 'genesis_register_sidebar_defaults', 'custom_genesis_sidebar_title' );
function custom_genesis_sidebar_title( $defaults ) {
$defaults['before_title'] = '<p class="widget-title widgettitle">';
$defaults['after_title'] = '</p>';
return $defaults;
}

Thanks. It worked perfectly.
 
Those are the basic yet important implementations one should follow! Thanks for reminding.
 
Great and informative guide! thanks for posting this. Def great for new users who haven't used WP before or new people starting!
 
This guide is really nice and I appreciate it. I would like to add some more things to be followed to make it even better.

Make the best use of the Homepage of your website. Generally, this is the part most SEOs do skip as I have observed so far. They don't work on the CLICK DEPTH of their website. Now, what is a Click Depth?

It is the minimum number of clicks a particular page requires to be reached. As the most page has the parent URL or is directly reached via URL, it's Click Depth is always 0.

But the pages linked with the homepage have a click depth 1, as those pages need at least one click to be opened.

Now the thing to learn here for better SEO is that the main pages of the website must have the lowest Click Depth, i.e. 1.
Also, make sure not to link lower priority pages from the homepage. As it will decrease the chances of indexing of your main pages.


Suggestions and corrections for my reply are most welcome. Thank you.
 
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