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[GUIDE] Balancing Anchor Text Density For Your Backlinks to Get Crazy SEO Results!

Discussion in 'White Hat SEO' started by nihalsad, Mar 12, 2019.

  1. nihalsad

    nihalsad Jr. VIP Jr. VIP

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    One of the biggest questions I see being asked a lot by people trying to rank their site is, "What should be my anchor text density?" and the crazy part is there is no definitive guide. Well, now there is!

    I am going to breakdown the anchor text formula that has worked wonders for me and helped me rank hundreds of websites in some of the most competitive niches and continues to do so till this day.

    I know a lot of you know how to balance out your anchor texts but the majority of people don't. And even if you do I am sure you will pick up a thing or two from this thread.

    When I create any sort of guides I make its suitable for everyone from beginners to the best of the best so yes I will cover the basic stuff alongside the much-advanced stuff. So let's get started...

    What is an Anchor Text?

    An anchor text is a visible and clickable piece of text in any link. An anchor text serves as a vote by telling Google what the link is about and that it should be ranked higher for that text/keyword.

    When you are just getting started and are trying to rank your new site for a certain keyword, it might seem very tempting to build all your backlinks for the keyword you are trying to rank.

    I mean if an anchor text serves as a vote from the sites you are getting links from, technically the more of the keyword as anchors you have the faster you will rank no? NO, not at all.

    When Google rolled out the penguin update years ago, hundreds of thousands of websites got penalized for this very reason.

    To get a better understanding of anchor text density, first, you need to know all the different types of anchor texts.

    Types of Anchor Texts That Really Matter

    1. Branded Anchor Texts - Branded anchor texts represent the Company name or Website name. For Example, BHW's branded anchor would be "BlackHatWorld".

    2. Naked URL - When a link is pointing to your site's raw URL it's considered a naked URL anchor.

    3. Generic Anchor - These would be anchors such as "click here", "website", "link", "source" and so on.

    3. Image/No Anchors - When you get links from images and the Alt text of the image is considered the anchor and if there is no Alt text you get a link with no anchor.

    4. Brand + Keyword Anchor - These would be anchors that surround a keyword with your money keyword. So. let's say if your keyword is SEO and the site is BlackhatWorld the anchor would be "Blackhatworld SEO"

    5. LSI Anchor - Anchors with a variation of your keyword is considered an LSI anchor. Since we are using SEO as an example, your anchor would be "How to do SEO?" and similar variations of the keyword.

    6. Exact Match Anchor - This is pretty straight forward when the exact keyword you are using to rank is the anchor it's considered an Exact Match Anchor.

    Fail-Proof Anchor Text Formula

    How you should diversify your anchors in your link building efforts comes down to how old your site is. There are two very different approaches you should take based on your site's age and your previous SEO campaigns.

    If your site is old and already has a good link profile you have a lot of wriggle room and you can get away with a lot of things even when it comes to anchoring but if your site is new even a small mistake can cost you big time.

    The reason this happens is because of your Anchor Text Density. You need a wide array of links with all the above anchor types mentioned.

    Anchor text density ratio breakdown -

    1. 75% of your links should have Branded Anchors
    2. 15% should be naked URLs
    3. 5% should be generic Anchors
    4. 4% should be LSI Anchors
    5. <1% should be Exact Match Anchors


    You should apply this to every single page you are trying to rank. If you keep your anchor text density in this ratio you will not only see amazing results but you should be safe from any sort of anchor related Google penalties.

    Remember, your Exact Match Anchors should be your last resort.

    How to check your Anchor ratio?

    Just pull up Ahrefs and put the Exact URL in there and click on Anchors on the left.

    [​IMG]

    Biggest Anchor Text Myth Busted

    The reason I used the above link as an example is because I am about to bust one of the biggest Anchor Text myths the "Pros" suggest.

    You will hear this a lot, "Just put the top guys ranking for the keyword you are trying to rank for in Ahrefs and use the keyword density they have". This is the last thing you wanna do. You see the site above ranks #5 for keto diet and they have that keyword density for keto diet at 6%.

    Why are they ranking then? The reason is simple they have a Domain Authority of 85 and secondly their overall anchor text density for the site balances out as per my breakdown above. You should balance out your anchor density based on your overall links, site authority and so on.

    Conclusion

    Anchor text is one of the biggest SEO factors that really play a big role in Google rankings. Get this wrong and you will get a Big ol' penalty from big brother Google. Hope you enjoyed this guide and if you have any questions don't hesitate to ask below. After the hugely positive feedback from everyone on my last thread, I have decided to go on a major sharing spree again so stayed, got some killer threads in the works!
     
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  2. BlueBuzzy

    BlueBuzzy Regular Member

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    Great tips my dude, the exact match anchor ratio of yours got me thinking tho lol
     
  3. icemetal

    icemetal Junior Member

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    This is awesome as I’m just getting started with a new website. I was just wondering about anchor text and how to “best” put things together so this will clear things up for sure. Many thanks, and looking forward to your next guide!
     
  4. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    This is awesome I am going back to the best basic teaching :)
     
  5. Akash Mondal

    Akash Mondal Regular Member

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    Great guide mate..
    Keep them coming.. I'll wait for your next guide..

    (If it's possible for you) can you please create a guide that "how can I implement SEO strategy for an Adult tube site."..?? I (and many other webmasters of BHW for sure) need this very badly.

    Thanks a lot for your valuable contribution. It was a good read..
    +1 from me..
     
  6. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    Very important tips. I've received the best results by using branded and naked URL anchors.
     
  7. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Same. Branded and Naked anchors work best
     
  8. nihalsad

    nihalsad Jr. VIP Jr. VIP

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    Don’t worry just build branded and naked URL anchors for your next batch of links and you will be fine.

    I will do a write up after the next few batch of threads I have in the works.
     
  9. Akash Mondal

    Akash Mondal Regular Member

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    Will be eagerly waiting for this one mate..
     
  10. cowcow7

    cowcow7 Jr. VIP Jr. VIP

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    Awesome info, anchor text is important and it is nice to have a guide to the correct ratio.
     
  11. affbull

    affbull Regular Member

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    How did you get these numbers? Is it backed by any testing?
     
  12. imonboss

    imonboss Regular Member

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    That got me thinking! What if the brand name is straight up exact match keywords. e.g denstist in uganda in dentistinuganda.com
    Will it hurt if I use this as branded anchor since my main keyword happens to be the same. Hope, I have explained it well enough.

    Other than that, This is an amazing share from your end! Kudos!
     
  13. Dwivedi 98

    Dwivedi 98 Jr. VIP Jr. VIP

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    Great guide
     
  14. zeonsilk

    zeonsilk Junior Member

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    Great guide and waiting for next thread
     
  15. Brighter Faster

    Brighter Faster Registered Member

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    I do appreciate this guide, but I think it's missing the fact that there is a big difference between your homepage and inner pages.

    Inner pages can support higher LSI and Exact match and partial match anchors, while your homepage should be weighted heavily toward branded anchors. That has been my experience anyway. It also makes sense based on how people link. If they are linking to your homepage, they are probably using your website name or brand. Links to inner pages are much more likely to be talking about the specific topic of the page, so people are more likely to link with an exact or partial match anchor.

    This also highlights a point people often miss: you should be building links to both your homepage and your inner pages. I've been doing 50/50 (50% home page and 50% spread amongst the important inner pages), but that was just a made up ratio. I'd love to see some data on that.
     
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  16. Myst3ry

    Myst3ry Jr. VIP Jr. VIP

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    1. 75% of your links should have Branded Anchors
    2. 15% should be naked URLs
    3. 5% should be generic Anchors
    4. 4% should be LSI Anchors
    5. <1% should be Exact Match Anchors


    Are these ratios same for a homepage and inner pages? I don't think they should be same. OP, what do you think?
    Also, how old is old site? and how old the site is new?
     
  17. The Universe Legend

    The Universe Legend Jr. VIP Jr. VIP

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    That's great. But what if I choosed to get one HQ link instead of tons of LQ links. So I have to choose just one anchor to use it in a guest post for example. Which one should I use?
     
  18. Myst3ry

    Myst3ry Jr. VIP Jr. VIP

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    What anchor has the highest percentage?
     
  19. caglaruzun

    caglaruzun Newbie

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    My thinking is;
    • Naked Links: 70%
    • Generic: 20%
    • LSI: 5%
    • Partial Match: 1-5%
    • Branded / Exact Match Anchors: 1-5%
    but i wonder what @https://www.blackhatworld.com/members/nihalsad.159503/ 's thoughts.
     
  20. Rachmaninoff

    Rachmaninoff Jr. VIP Jr. VIP Premium Member

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    Great share OP! Unfortunately ahrefs doesn't count hidden links like PBN and sites that blocked its crawler, so the anchor text is pretty inaccurate. You need to do a lil manual work in this.