Guest Posting: My thoughts on why you need to be careful

Discussion in 'Link Building' started by ScreamingMidget, Apr 15, 2018.

  1. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Since the beginning of March, I've been working pretty hard on 'Guest Posting'. We all have our own ideas of what to look for and I'm learning about that side of it all the time. I've got to the point now where I don't currently have enough writers to cover all the articles I'm needing to write for other people's sites, and my sites are improving in rankings, so I seem to be doing something right.

    However, I can see Google clamping down on this. In fact, I'm sure they aren't a fan of it now and working at ways to prevent it.

    Think about it. Google, at the end of the day, want sites to be at the top because they are the best - the most informative what people find the most useful. They want people to link to other sites and webpages because they 100% found the resource useful and so linked to it - not because somebody paid them to do it, or because somebody offered to write an article for them.

    I put quotations around Guest Posting, because like ********, like Link Exchanges, and many more phrases used in the past and present with SEO, I don't like the term.

    Now, I mentioned that I think Google will clamp down on this. I think they will. I think the money people are spending on 'Guest Posts' will eventually be a waste of money for the long term. Sure, getting your article listed on a site with a cracking criteria, might be beneficial now. In time, it could end up being a waste and before you know it, you're having to Disavow the site.

    How will Google stop it? Well, they could easily look for terms used on websites...

    "We accept Guest Posts"
    "Submit your guest posts here"
    "Add your Sponsored post here"
    "We charge $50 for each guest post"

    The sort of things that people use as footprints to find these very websites.

    Which is why I never target these sites. Instead, I look for websites where the owner has possibly never even heard of the term before. I don't mention it in my footprints, I don't mention it when I'm contacting potential site owners and if the site looks like a website that's there for the very reason to list articles for a link back to the writer, I ignore them.

    I'm writing articles and getting links back, where the website owner makes no reference to "Sponsored Post" - "Guest Post" on their site, nor on the article I've had written. Nor, is there any Author Bio - a manual look at an article with an Author Bio can become obvious that it's been written for the intent on getting a link back, when you check the link and it's obviously a commercial one.

    Just my 2 pence. I think Google will find it hard to recognise a "Guest Post", if the website owner has published an article without any mention of Guest/Sponsored Post, Author Bio and the link is genuinely beneficial to the reader.
     
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  2. terrycody

    terrycody Elite Member

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    Very informative thinking, Google may implement it in one day, who knows, but penalize one site only because they get a link from "such site" is ridiculous too, so maybe yea they will use these footprints to tackle sth, but only combine with other factors? Or simply decrease the SERP a bit or whatever.
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP

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    Google already went after guest posts long time ago.
     
  4. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    That's why they have the Disavow tool, just like with blog comments. I suspect it will be similar to that. If links from guest posts have any link value removed, that then helps Google tackle the people who charge for them, because people aren't going to buy something that they know no longer works.

    I guess it's smiilar to the buying links at the foot of websites that worked 15 years ago.
     
  5. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    Hence some of the well known big names becoming no-follow ?
     
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  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP

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    My guess is yes, this is why. Been happening for a long time now.