Guest Post | What to look (technically) on Guest Posts after published?

martielow

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Hello all,

I'm constantly seen many Guest posts I've done for clients with many technical issues, which may have an impact on the post indexability and, consequently, likely to not giving link juice. For example:

- Guest Post with "no-follow" link

- Canonical tag issues

- Orphan Page


With that said, I want to create a checklist to do after a guest post is published in order to confirm that everything is Ok with that guest post and I'm confident that my site is receiving link juice.

Besides basics stuff, are there any "hidden" things or "tricks" (technically speaking) a publisher can do on a guest post that can make my site not receive link juice?

Thx all!
 
Well, based on the problems that you have listed, it really boils down to your due diligence.

Are you just asking tons of websites if they would publish your guest post?

If that's the case, then you shouldn't be all that shocked to see that many of your guest posts end up with a no follow link or end up in orphan pages.

You should do your research on websites that take guest posts, as well as direct outreach.

And see, based on their content, if it makes sense for your guest post to appear on that site.

It really is that simple.

Don’t think that people will give you this magic list of sites that publish guest posts cleanly.

You're going to have to look for those sites yourself because everybody’s niche targets are different—our needs are different.

Some people are volume players; others take rifle shots because they shoot for traffic.
 
Yes.

Most sites are dealing out 'orphan pages,' that do not get featured on any important root index. Google recognize this and there's no way around it except speak to/arrange a deal with the blogger OR make it go viral. Not that I've seen.

When referring to 'orphan pages', I believe this is how you use the phrase.

Also,some sites have specific tag/author names that are designated to low quality and/or sponsored posts.

You do not want to get placed on these types of names as Google may penalize you down the line.

All of this is usually controlled by quality of content and volume of business you're doing. If quality is low, forget about it. A real journalist / editor will not allow this on a reputable part of the site for fear of damaging the brand. Well, not without paying a hefty fee to temporarily bend their judgement, and let something their readers would question pass as normal.

I have posted on a big Tech site before and with a quality article. However, when the people saw the brand was not part of the major smart device brands group, the readers reached out to the editor questioning why. However, after 3 posts, all of that stopped and people accepted the brand .

All that to say, quality of read is important . More people value that than you think and may help solve a lot of your issues. Learn a little English jargon
 
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