Guerrilla marketing - the clever way, anyone?

Discussion in 'BlackHat Lounge' started by HoNeYBiRD, Oct 7, 2010.

  1. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

    May 1, 2009
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    Geographer, Tourism Manager
    OK, for people - if there's any - who don't know what guerrilla marketing is:

    "The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral." - Wiki

    I've just stumbled upon a pretty good selection of guerrilla marketing videos:
    Especially the Locktite (5), SIXT (6) and Novocortex (10) videos are worth a look.

    Loctite is using the ever-green 'coin glued to the ground trick'
    The SIXT (car rental company) video is about a pretty clever method: they went to an airport and installed a few very strong wifi networks, they've used the simple fact that you can name the wifi networks as you wish, they named them advertising their company indirectly, so everybody who had a wifi capable device could see their networks as well, this way they've reached a very targeted audience using this very simple but clever trick.
    Novocortex (insurance company) has used static paper stickers on cars in a clever way: the owners were fooled into thinking their cars had been scratched, but those stickers were real ads of the company, which could be only seen when the owners went to their cars very close, from a distance it looked like a real scratch.
    This campaign went viral: they put videos on the net of tricked drivers and they offered stickers to viewers to fool their friends :)

    In case if it isn't clear enough what i tried to say above, the videos will talk for themselves!
    I hope after watching the videos some of you may already have some new ideas!

    P.S. If you have similar videos/methods, what you think that is a clever way of street marketing, don't hesitate to post them here!

    P.P.S. We really need a separate section for offline marketing or at least for offline/online hybrid methods as it is an IM forum!
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