Discussion in 'Black Hat SEO' started by RealEcon, Apr 26, 2013.
Saw this the other day. Thought it might help a few folks wanting some Youtube SEO traffic.
Definetely a great learning experience
Really great video! Learned quite a bit from this
Yeh, I've spoke with Boris before (briefly) and hes a TRUE video marketer.
His video marketing skills are top notch.
The problem with this case study is there are 2 types of video marketers.
1) Keyword gurus.
2) SEO gurus.
Rarely do you find a video marketer who is a true expert at both.
So what happens is you find guys who rank for these "new" keywords,
then they are outranked immediately by SEO pros with every type of software
you can imagine. OR guys who have much bigger balls in general. Guys who
will make a better converting video, and spend a lot more on SEO.
And whats funny, Boris was outranked by a guy right here on this forum named
Wyatt Jozwowski. Wyatt had the balls to spend the money required to outrank
Boris's video. He also made a much better video imo. And now someone else will
come along, who might not have the balls Wyatt has, but who is a lot smarter
in regards to SEO. Who can probably get the same job done for 1/4 the time or
For me personally.
Its not enough to just target a new related keyword from GKT (now GKP).
A really good marketer finds terms that NO TOOL will find. That 99% of marketers
would never even think of. Those are the keywords I'm going after now. You won't
find them in any keyword tools. Google Keyword Planner, Keyword Sniper, nothing.
Thats why I say, in video marketing it pays to take risks. It pays to have bigger
balls than the last guy. But nothing pays more than true creativity. Don't get me
wrong. What Boris did WAS creative, it was different. But he didn't actually "find"
a new keyword, all he did was target a keyword that many people already knew about.
All he did was take a small risk by building some links to that video.
But true innovation in my mind, is targeting a keyword that 99.9% of marketers
wouldn't even think of searching. And on top of that, not saying a single fucking word
when you do find them. Cause the second you reveal how "creative" you are, and how
you were able to find such an awesome keyword, there will always be a mfkr standing
right by you ready to steal your gold.
Moral of the story - Innovation isn't just about finding new things, if anything, its more
about hiding what you do find.
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