Excellent on page optimization Including doorway pages in your navigation and claiming those pages are the service offered in that area. Give those pages excellent on page optimization. Different text for each backlink but ther anchor text still has to support the keyword. Spread out backlinks, not all at once, and not all in the same niche to look natural, most in the same niche as you, but NOT all. Use blogs, forums, and articles. The best ways of doing SEO. Add a meta description to each picture on the site, dont overdo it or its spam. Use software to FIND backlinks, not post them. Backlink relevance: When SEO's write aritcles, they don't just leave a backlink there. They write alot of content within the page that makes the PR0 article relevant. Since alot of companies have sucess with it, this shows google does not just look at website niche, but also page niche. So next time you're leaving forum and blog backlinks, make it a relevant article instead of a relevant comment. Make a popular blog or forum, get a big community. Perfect way of getting traffic, make it relvant to your website niche, market it in the right places, and once people rely on your forum, make it market your service. Big companies mostly use blogs and exchange links for backlinks. Use their stategies. Post on old unmoderated pages Google has several ways of identifying niche. Specific and non-specific. For example if you are marketing SEO, as long as the backlink page is about computers you are fine. When choosing SEO strategy, find the most relevant backlink type. For example fashion = articles, ecommerce or internet service = blogs and forums, popular product for young people = social bookmarking. It won't just be a easier to find and more relevant backlink, but will also generate direct traffic if planned carefully. SEO Backlinking is about seperating the good backlinks from the bad when you find them with tools or manually, apply this skill Google checks backlink diversity. This term refers to the overall view of your backlinks and considers a wide range of link attributes including the linking page types, content types, domain names, IP address, anchor usage, PR, degree of relevancy, follow/nofollow, and more. (Stick to 40% blogs, articles ( cannot be determined by a pertcentage, post 10/month per website you want ranked high), 25% directories, 15% forums, and 20% social bookmarking) Paste JUST URL with no anchor text may mean you no longer need to variate anchor text meaning you can just paste links without changing it. Anchor text is only one of the key factors of seo, meaning you can easily meet the others. (seen strategy used by MANY SEO companies.) Google's new algorithm is valuing pr0 - pr3 backlinks at the heaviest for ranking.