I hate when people post just to brag about shit, but everybody else does it so fuck off. The competition is very low cause it's a local niche site and I have an emd, but I am in the 9th position of google for my keyword and all I did was the standard procedure for SEO and barely added any content at all. Not one backlink or citation either. While I understand that I'm probably benefiting partly from the grace period google tends to give new sites, people need to jump on local sites now while nobody else is doing it in medium sized cities, big easy opportunities boys and girls. The search numbers aren't huge, but it's super targeted for local businesses and even through adsense the value of clicks would be high. Get it in.