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Got my website on the first page for a keyword, now I want to sell ad space

Discussion in 'Making Money' started by mqs1000, Jun 29, 2013.

  1. mqs1000

    mqs1000 Power Member

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    Won't reveal the neighborhood but I was able to get a website ranked for "neighborhood lawyer" and "lawyers in neighborhood" and "lawyer neighborhood." I'm on the front page of Google, Bing and Yahoo. I'm in the 2nd spot for Bing and Yahoo and like the 6th spot on Google.

    I'm about to mass mail 100 lawyers in that area with an offer to advertise themselves or their law firm on my page. I'm going to open up no more than 2 spots on the top of the homepage for advertising. It's a neighborhood in New York with a population of almost 50,000 and I'm guessing lawyers have some extra income to spend on investments.

    My questions
    -Is this a good idea?
    -How much should I ask per ad? (2 on the website max) I'm thinking $350 a month for 1 spot or $600 a month for both spots
     
  2. mqs1000

    mqs1000 Power Member

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    anyone?
     
  3. C@MEL

    C@MEL Regular Member

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    Wow, thats alot for ad spaces.

    But on the other side its a compentive and expensive niche. I think it depends on the public you can reach? How many visitors a day, how many would see your ad? What is the CTR? Maybe this doesnt make a difference for the buyer, but you have to convince them.

    Atleast I would start not that high.

    about mass mailing, I cant tell you anything, never done.

    C@MEL
     
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  4. darkfury

    darkfury Regular Member

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    Its difficult to guess how much people are willing to pay for something - Hence your reasons for asking here :)

    I'd start high and approach one or two, see how it goes and if needed, revise the pricing from there on.
     
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  5. C@MEL

    C@MEL Regular Member

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    You can start high, but it might scare the potentional buyers.

    C@MEL
     
  6. darkfury

    darkfury Regular Member

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    I'm with you, which is why I suggested putting a proposal to one or two to get a feel first.

    I undersold myself a lot in the past, it still bugs me haha.
     
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  7. Conor

    Conor Jr. VIP Jr. VIP

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    I know of a local forum in South Africa that charges $400 per month for a sitewide advert. This is likely to be seen by around a million people a month. I think that's a reasonable price.

    To be seen by only 50k people per month for $350 is pushing it imo dude. That's just my opinion though, I could be a total cheapass and I wish you all the best.
     
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  8. biglia

    biglia Regular Member

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    A lawyer in NY should easily earn $350/hour. So it's peanuts for them. But of course you should to be sure you have decent traffic and don't tell bullshit to them.
     
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  9. mqs1000

    mqs1000 Power Member

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    lol are you out of your mind? First of all I said there's 50k people living in that neighborhood. I just recently made the site and am not even getting close to 50k a month. I'm not even getting 1k a month. But the people that do go to the site are finding it by typing in "neighborhood lawyer" so the conversion rate should be high than for example just seeing a random advertisement on the street. Even one conversion per month for them would pay off their investment based on what lawyers make.

    So you're saying $350 a month is not good for 50k people? And a South African website charges $400 per month and has a million unique visitors a month? What about the fact that YouTube pays you $2.50 - $5.00 per 1000 views on average. That means a video with 1 million views would receive $2,500 - $5,000.
     
  10. SpookSEO

    SpookSEO Senior Member

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    It's a good idea to sell advertising space. You could start selling high. But if no one ever approaches you, then you might be overpriced with your ads space. Try revising it later.
     
  11. richie311

    richie311 Jr. VIP Jr. VIP Premium Member

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    The price really depends on the search volume and traffic you are getting not the neighborhood population although you could use that in your sales pitch. If you are only getting like 25 hits from organic search a month it obviously isn't worth $350/month considering they could PPC their own site to the first page, but if you are getting 100 clicks a month through organic search you could make the argument that it would cost them $1000/month to get to the spot you are on at $10 per click which seems to be the average number. So I would look at adwords and see what the CPC is and use this in your sales pitch. You should also make the adspace worth it to them where people see it when they enter your site not some backdoor directory that maybe 1/100 people will see.


    If I were you I wouldn't try and get multiple advertisers, you are going to find that it is very hard to even find one, so just make a dedicated site for one company and sell them on the entire site IMO
     
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  12. Trepanated

    Trepanated Supreme Member

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    If it were me, I would call them, rather than send a mass email.

    That way, you can respond directly to any questions they have and will have a better chance to explain how targeted your site visitors are.

    Also, if the first business you call bites your hand off, you know you are pitching too low and can increase your price on the next call - and the next, until you find out what the true value is.
     
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  13. TehEpidemick

    TehEpidemick BANNED BANNED

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    alot of these comments are irrelavent. Why does it matter about forum in South Africa? Start at $450 at least and be like thats 15 bucks a day. If you get one customer a month you make your money back. These people want a lawyer in this neighborhood and they find you. If its 100 visits a month at a 5% conversion rate thats 5 people a month * 300 bucks per person minimum is $1500. I means thats lowball as hell numbers. ROI of 400%. Don't undercut yourself man.
     
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  14. mqs1000

    mqs1000 Power Member

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    I get about 300 unique visitors per month on average. I could also pitch to them about how people value and are more likely to click organic results than adwords. Thanks for the reponse
     
  15. therage

    therage Senior Member

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    Pump some High Quality Traffic and offer services like Presale promotions and perhaps YouTube videos and some organic views, comments, likes and such for each month they stay paying. If you are having trouble at first show them Google statistics and typical conversion rates and costs for the niche. You then go into how you offer benefits (you should have a list of them) and the hard facts.

    Your benefits should support your major benefit, which is in return what your headline is for the sales copy you are making to present them. The matter of fact is, best sales copy comes from understanding the #1 benefit you are offering them based on facts and supporting benefits that revolve around that #1 benefit.

    People don't buy vacuums to clean floors, they buy vacuums to feel clean, so they can clean easier, so they can show off how clean their house is, etc. Once you get that concept down, then incorporate pricing into it. You always want to cover at least 3x your cost, and also plan ahead for Google fucking you hard in the ass with serp changes.

    Finally you want to make sure that you use BHW BSTS and methods to keep adding value and authority to the package. Like I recently found out from BHW that some BSTS like Press Releases or Media Buying can land you temporary on sites like CNN, ABC, etc. You could even start running small ad campaigns on TV for authority as well. Come in with powerful traffic statistics from search engines and if they want to see Feedback use some Fiverr gigs about reviews and such. Hell, the more you make it seem legit, the more it will become legit. You merely haven't touched into the dark depths of BHW resources at your disposal, such resources that help you secure deals and money and such if you read and understand them.
     
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  16. mqs1000

    mqs1000 Power Member

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    The thing is, I literally have a spreadsheet of over 100 lawyers or law firms in that neighborhood. I appreciate all the advice on how to convince them but I feel like it's a numbers game. All I have to get is 2 out of 100.
     
  17. Conor

    Conor Jr. VIP Jr. VIP

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    Both of you totally missed my point. All I'm saying is that I would want as much as I can get for my money. The forum in South Africa was just an example because I know how much they charge. No need to be a smartass about my "irrelevant" comments.
     
  18. .:mAestro:.

    .:mAestro:. Regular Member

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    It is good.
    First, rank website on G for 1st of 2nd spot.
    Then make really nice presentation why they should pay for those ad placements.

    Contact them with that presentation (letter, then mail and after that phone call).

    Start counting $.

    Easy as pie.
     
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  19. ContentLockPro

    ContentLockPro Power Member Premium Member

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    Just make sure you don't underestimate yourself. Set the price right. They make big money so your fee should be the same.
     
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  20. oblivion19

    oblivion19 Senior Member

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    Why not offer a two week free trial to a potential buyer and track phone calls. I think the buyer would be more willing to spend money when he sees some real world proof.
     
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