Got a very important question about ranking for a trademarked phrase? Open to lawsuit? I have a client that was ranking for a trademarked name and had the trademarked name in the meta, keyword, title information. They received a letter from a lawyer and ended up paying 25K as they felt they did not have the cash to fight a lawsuit as the trademark owner. So my question is... If I don't have the trademarked name on the site in the usual ranking areas but do tons of offsite-seo can I still be sued. For example, can they look at my anchors on my backlinks and see that I am trying to rank for the trademarked name and thus have grounds for a lawsuit?