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Got a real world IM job and want to discuss some ideas and get advice

Discussion in 'BlackHat Lounge' started by rockandcarter, Mar 17, 2015.

  1. rockandcarter

    rockandcarter Junior Member

    Jan 2, 2010
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    Hello BHW

    About me

    Been a long term member and had many personal projects over the years. I recently I decided to get a real world job doing marketing for a start up company. Most of my experience is in affiliate marketing and Adsense sites.

    The company

    Very small start up, less than 10 staff members. They company sells refurbished appliances - washing machines, fridges etc. Most of the sales are from eBay and Amazon and we are slowly beginning to get sale through the site. I'm really enjoying the job so far but my only issue is that I have no one to talk to about IM. Hence the post.

    What I've done so far

    - managing the Facebook page [producing relevant content]
    - running the Twitter account.
    - Right now I am working on a blog for them. Wrote 4 articles today and going to have about 15 done by Friday. (how to/buyers advice/product reviews etc)
    - Been listing products on free classified ad sites getting some good conversions there.

    Next moves

    - Begin to invest in social media competitions giving prizes away.
    - Guest posts/email list and other paid advertising in relevant niches.
    - Begin working on producing Facebook ads (will be a learning curve).

    Does anyone have any other suggestions or advice on what else I should try?
  2. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

    Aug 31, 2013
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    I think you should specialise in one of those areas (e.g., social media marketing) and only dabble in the rest for now. The reason that I say this is because hypothetically, if the company survived the start-up stage, would you still be able to keep up with the demand once they require a more active blog, more active social media pages (with strategically created posts that can generate more revenue for the company), and PPC campaigns that require constant attention?

    Because it's a small company, it's fine to work on everything for them for now since they probably wouldn't be able to afford dedicated PPC managers, SEOs, and SMMs, although be sure to make your skillset and specialities clear to them before they assume that you can do everything in the world of IM for them later on. With that said, here are a few other areas that you can work on for them:

    • Google+ business page management
    • Web Analytics (Google Analytics)
    • Search Analytics (Google Webmaster Tools)
    • E-mail marketing
    • Brandjacking prevention
  3. BenWalters

    BenWalters Junior Member

    May 21, 2014
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    Social ads might be a bad idea because they target by interests and not by what people are actually looking for. People generally don't show interest in appliances and like pages related to them so you should put that money into paid search via Google and Bing. Bing is good too because mostly older people use it
  4. rockandcarter

    rockandcarter Junior Member

    Jan 2, 2010
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    Cheers for the replies!

    The company is pretty unique in the sense that it doesn't have to worry about funding (the parent company is a giant).

    The AdWords stuff is getting managed by a specialist whose a friend. I'm slowly getting taught how to manage that.

    Anything else that you think I'm missing out on?