After reading the many journeys in the forum I thought that I would create one of my own in order to hold myself responsible to meeting a goal in a specific niche. I picked up a 3 letter domain about a year ago and every time that I go through my domain portfolio I inwardly kick myself because I'm not doing something with it, so now if I don't get moving I hope the whole board calls me a loser, and rightfully so! I'm a Joomla guy so I thought that I would do this site to freshen up my Wordpress skills, I'm thinking about coding the theme myself but there is a ton of crap that I need to do and I don't want to get hung up doing perfect code on a site just yet. Niche Although I'm very well versed in keyword in setting up a site with keywords heiarchy and all of that crap, I'm not going to do that with this site, instead I'm focusing on a 'concept' and not a group of keywords. With that in mind I'm still going to use best practice SEO with a SILO structure. The 'Rich Jerk' did, and apparently still does a good business, and since they work a concept and not a keyword based niche it gives them many doors to walk through rather than a tightly monitored keyword approach. Using the concept format should be easier to find writers that want to 'showcase' their skills and potentially create a 'space' for their own businesses, and to build their own brands so it's going to be sort of 'Huffington Postesque' (whatever the heck that means). This method allows me to get 'free content' while they could build a successful brand for themselves, I want them to be VERY SUCCESSFUL because their success means my success. Since I have 10 years in the media / publishing industry I'm going to go with a magazine/news/info/gossip format. If we're honest I kind of lose interest in keyword related sites after awhile anyway, and the work becomes repetitive, which is 'code' for boring. Overall the site is focused on women's issues and things that ladies would like to read and share. After watching my wife's behaviour online I've noticed that her, and my daughters, and the female species in general (keyword:general, don't get offended) share a lot of content! So with this in mind, I plan on using this character trait and capitalize on it Promoting The plan is to use my network of social profiles to get traffic to the site initially. What I have available now is Facebook Dominator and a bunch of PVA's to get social traffic, although admittedly I build my social profiles a lot differently than most folks do, I put in a LOT of time building good profiles and if you were a friend to one of my PVA's you would think that it's a real person because the behaviour of my PVA's is exactly the same, which makes getting REAL people as friends very easy. The goal is to get REAL friends so when I post to my social network the magnitude of one post will measure on the richter scale, because not only will a ton of PVA's share it themselves and to groups, REAL PEOPLE will share it willingly. Once I get some traffic I may switch to getting content that will help me rank for specific keywords. You would be surprised how little the publishing industry knows about SEO, I work for a B2B publisher that has over 50 trade magazines and 120 high value websites. Our 'SEO dude' is still in the 90's with meta-keyword tags and other nonsense that doesn't help us rank well. The office politics are brutal and promotions are usually given due to 'friendships' rather than wisdom, that's the simple truth. Using our network we could dominate very highly trafficked terms but since we have a guy stuck at the turn of the century we don't, and settle with a pittance of the traffic that we could be getting, what a waste. When you bring up how we 'could be doing WAY better' people get defensive and think you are after their jobs, so I just keep my mouth shut now, I don't need the hassle. Over this amount of time I've learned the publishing industry from the inside out. The site is going to be in a magazine format. Monetization The plan is to use AdSense to monetize the site initially and since there will be no funny business on the site it should work well. I've set the goal pretty low here but the point is to achieve that small goal and then go for the next milestone. Call it a psychological judo if you want, lol, but small goals achieved brings more joy than large goal failures, trust me, I know this intimately. Additionally I will be focusing on building a list from day one, the plan is to use the RSS to newsletter feature in Constant Contact or Aweber (automation baby!). Tools Here's what I'm going to be using for tools: GSA SER GSA CB FaceDominator Twitter Dominator Kontent Machine Article Rewriter The Best Spinner Market Samurai Scrapebox Fiverr (for some articles and press releases) Wordpress with a template formatted for better than average ad placements which will hopefully result in clicks, not fraudulent or using trickery, just smart web design. (after awhile I may move to Expression Engine it's $400 that I don't want to invest right now) My home-brew social program (please don't ask, the answer is no) A ton of domains that I own There are probably a half dozen other tools that I use but can't think of them right now, I'll post them as I remember them Lastly my brain, I have a degree in IT and have been a web developer for 13 years Monthly expenses are proxies($30), hosting(around $20 for a cloud host with 3 different datacenters), and subscriptions (email management and monthly based software programs $50). I'm going to start building the site this weekend or as soon as I get my starting articles, which will basically start flowing in here very soon. The domain is up and running with Wordpress installed and a few plugins for video, images and all of the other normal stuff that everyone uses to make their lives better. The site will be officially 'launched' when I get 1 article up, but not 'promoted' until I get 20 or so articles up The Goal Ultimately, my goal is to build the site and brand it, get it running well, and then sell it and put a 6-7 figure check in my wallet so that my wife and I can sell all of our stuff and build a 100% off the grid Tiny House (solar and the whole works), a new diesel truck to pull it, a nice car for my wife, and a few nice pieces of property to park it on strategically around the country (Florida so that we can fish, New Mexico for the beauty and Northern Michigan, Oregon or Alaska to avoid the hot summer and catch fishing season in Alaska again, lived there for 8 years and loved it). This will cost me probably around 125K to fulfill the goal and after that I can live feeding my chickens, loving my kids and hanging with my brothers and sisters in Christ while giving the money that I make away to my missionary friends in Africa. Oh, my short term goal is to make UnGagged this year, might be a bit too soon but that would be great! Thanks to everyone in here: meatball123, Bass Tracker Boats and everyone who takes the time to write passionately and slowly enough for folks to learn, you have all taught me a ton, especially about patience when someone asks a question that has been answered 50 times in the same thread ;-) PS: I owe a great deal of gratitude to Shaun, he motivated me to make a goal, write it down, and get moving to fulfill it.