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Google’s SEO warning - Are you Ready for the next update?

Discussion in 'White Hat SEO' started by beauxesprits, Mar 20, 2012.

  1. beauxesprits

    beauxesprits BANNED BANNED

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    "level the playing field" Lolz... this is what Matt Cutts said... He is leveling the playing field for the SEO's and the webmasters....

    I am copy pasting the whole material here:-

    Google is preparing to crack down on websites that are "overusing" search engine optimisation techniques, in order to level the playing field between sites that use these methods and others that rely on using fresh, relevant content.

    The comments have sparked more debate over what exactly causes websites to be ranked higher in Google's results - a subject that continues to elude many SMEs - and experts say they should be ready.

    "Over the past few years there have been more techniques appearing that have been about the math rather than about what Google is trying to achieve," says StewArt Media chief executive Jim Stewart.

    "And that's what they're trying to change here."

    Google's Matt Cutts, part of the search quality group, said at a panel the company will attempt to "level the playing field".

    "We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't do SEO we handle that," he said, according to Search Engine Land.

    "And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now," Cutts said.

    Cutts also hinted these changes could be introduced within the next few weeks, or within a month. But other than that, there's no further information.

    While the lack of details may be alarming, Stewart says businesses that are working on fresh, relevant content shouldn't be too worried about their rankings.

    "What Google is talking about here is those sites that work on formulas, using metrics like the percentage of keyword density rather than just focusing on how relevant they can be."

    Stewart says sites that are using a significant amount of backlinks are going to be affected, especially if those links are from low-quality sites.

    "Originally having a link to your site was a ‘vote' for your page, but if you're buying backlinks and putting them on less relevant sites, then Google is going to have to crack down."

    "I've come across plenty of pages on a site that have backlinks, and yet have no relevant content. What Matt Cutts is saying is that they're aware of what's happening there and there will be some changes."

    Stewart says businesses that are focusing on reasonable SEO techniques should be fine, and won't have to change anything. It's those sites that are going above and beyond what it is reasonable that will be targeted.

    "If you were one of these companies a few years ago that were using these techniques, and you haven't updated them, you might find you're in for a change."
     
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    Last edited: Mar 20, 2012
  2. steelballs

    steelballs BANNED BANNED

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    One door closes as another door opens :cool:
     
  3. dollarzz

    dollarzz Regular Member

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    For real? Well it aint to bad.... Build quality and you will be fine.. and good seo.... :) not too bad
     
  4. 1337WuLF

    1337WuLF Senior Member Premium Member

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    This is a good thing. If anything it makes it easier for us. Ever since panda the crap has actually been ranking better from what I have seen.
     
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  5. beauxesprits

    beauxesprits BANNED BANNED

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    If anybody is lazy to read this, they can hear to this. This is the audio of the same I guess....

    http://www.seroundtable.com/google-over-seo-update-14887.html
     
  6. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Well, if they do penalize over the backlink quality, i'm sorry to announce that Seo War 1 is going to start... I believe it is something they really can't afford.
     
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  7. PartyNeon

    PartyNeon Regular Member Premium Member

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    I think alot of people knew this was going to happen, I've been making sure all the backlinks to my money sites have been relevant, or at least come from relevant pages, like article submission links. And Abysse, it does make things alot more difficult, I know the SEO Agency I work for will have problems... but what sort of SEO War do you think we could do?
     
  8. kirkonpolttaja

    kirkonpolttaja Senior Member

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    Hey look it like this.... in near future you dont need to do backlinks at all!!! you save alot of money when it comes to tools and backlink services ;) You just need to pay someone to write some quality content and that is all... onpage SEO and maybe twitter account for that particular site.
     
  9. beauxesprits

    beauxesprits BANNED BANNED

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    "SEO WAR 1" Sounds interesting... I am ready with my Guns:mad2::boxing::pirate::ridinghor:1::fencing:: :rocketwho :AR15firin
     
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  10. Fwiffo

    Fwiffo Power Member

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    please people

    keep in mind that this part (ie most of the article)

    is a quote from some guy that works at an seo company, not from google.

    although it's "generally" where google is {going|trying to go|would like to go}, this is just speculation from some "seo expert" who's likely trying to get some press time, just like anyone here who does local or outsourced seo.

    this part is nothing from the horse's mouth

    keep in mind google has you chasing panda updates already.

    don't let them make you now start chasing some ghost update that hasn't happened yet because they put out a notice saying they're going after "overoptimized sites" in the next month or two.
     
  11. Choronzon

    Choronzon Power Member

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    This is the usual BS, think about it honestly. If crappy links devalue your site then you could just devalue your competition. This is an ongoing battle that Google have never found a solution to for that reason.

    Just take it with a pinch of salt and move on...
     
  12. Akhlis

    Akhlis Newbie

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    Well I can say I support this change.
    To many ads on google already with "Buy Links!" "Build your link database" ...

    Time to make your links in the old way (again) but i'm also sure any link selling website will adapt to this changes :S

    SideNote: My 1st post :D
     
  13. keytenx

    keytenx Supreme Member

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    i foresee a lot of work for the content writers and for whitehat link builders should "this update" would come to life. :)
     
  14. ksy213

    ksy213 Power Member

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    At the end of the day, contents remain King! Build quality contents and Backlinks, you'll be fine. Make it natural
     
  15. readysite1

    readysite1 Registered Member

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    Useful info. What come to my mind now whether blackhatters adapt to Google or vice versa. :)
     
  16. Dumper

    Dumper Supreme Member

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    Yeah, nothing new or alarming there!
     
  17. Techxan

    Techxan Elite Member

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    What is alarming there is that many many people have been spamming links for two years "because it worked". They have basically been building a torpedo, and now they cant disarm it. It will either sink them or not.

    If this does implement, there will be a tremendous cull of sites, and affiliate marketing will become much harder. There will after this be a lot less competition, but to stay on top is going to require a much closer tie to our sites than we must maintain now.

    As backlinks continue to be devalued (its been going on for a few years now) some other metric has t become involved and I bet it will be social interaction and citations in social media that starts to carry weight. I also suspect that Google will take a good look at our UPSTREAM links to see if we are spamming link juice into the link chain in the tier 2 and 3 levels. If your site has a lot of these links, I would right now start a new site. If you have done that, I predict in three months that site will be useless, if not de-indexed.

    There is going to be more emphasis in customer quality and this is going to deindex a lot of spun articles and their links. People who have excessive links will see their sites fall out of the top 1000 more than likely, and it may start happening in a month or so.

    Interesting times ahead, but this one is going to be scary, because no one knows where the line is going to be drawn.
     
    Last edited: Mar 20, 2012
  18. makii

    makii Junior Member

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    I always wonder about the reason why anyone would come up with ideas like this.

    Always remember there are only 10 spots in the front page that matter. Unless google changes this, the SEO will remain king.

    Let me explain simply.

    Let us assume that google decides that they will only rank relevant content and nothing else "as that article implies"

    So everyone goes out hiring article writers. So 20 websites all have relevant content. So how do the search engines decide who's in the top 10? Since they all have relevant content, then they have to follow the links.

    It has never changed the fact that good content wins in SEO. So if you are serious about ranking, then great content is imperative. Then you need to add links. Links from high authority sites work best.

    So lets assume that after relevant content, comes high authority links, then lastly links.

    So whatever the Matt cutts bootlickers say, SEO has not changed and it ain't gonna change. The problem is of course for those who wish to take shortcuts. Spamming 1000 links a day to a 5 day old site. Then you have a problem.

    For the rest of us, life goes on.
     
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  19. kirkonpolttaja

    kirkonpolttaja Senior Member

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    Just tought that if this is true that bad backlinks will sink sites even more now, google bowling anyone?... ;) just j/king... but i cant see any other benefit.
     
  20. dichotomy

    dichotomy Regular Member

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    "who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect."

    reduce kw density, remove those resource/link exchange farm pages - lol

    oh and change alt tags